How To Enter

Who Can Enter?

The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region (including Australia and New Zealand).

Eligibility Period

Entries must be for work conducted between January 1, 2016 and January 31, 2017 in order to be eligible to enter into the PR Awards Asia 2017. Your work must have made an impact during this time period and the results you provide must be within this time frame. Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying time period.


The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.



The awards will be independently judged by a panel of at least 30 leading senior PR practitioners from agency and in-house environments. The judging panel will be selected by Campaign Asia-Pacific’s editorial team and great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of rules of entry.


Confidentiality is key to the judging process, with judges discussing the entries but scoring independently and confidentially. All judges will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions. Any judge who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.  


Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final. Judges will vote in a secret ballot for the prestigious Campaign of the Year Award, and for the Gold Awards. Only client judges will review and award the Gold Categories.


Dates and Deadlines

Early Bird Entry Deadline Friday, 24 March 2017
Extended Deadline Thursday, 13 April 2017
Shortlist Announcement
Monday, 15 May 2017
Awards Presentation Gala Dinner Wednesday, 7 June 2017

Entry Fees

Standard Entry Fee (by 24 March): USD 263
Late Entry Fee* (after 24 March): USD 320


*Late entry fees apply for entries received after Friday, 24 March 2017

Entries may be withdrawn at any point up to April 18, 2017 upon written request. Please note, however, that entry fees are non-refundable.
No refunds will be given for wrong, disqualified or withdrawn entries. In addition to the above, should entry fee remain unpaid by April 17, 2017, the entry will be disqualified and Haymarket Media Ltd will retain the right to claim for unpaid entry fees. 

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All entries are to be submitted online at

Please read the following information to assist you in your online submission.



Step 1: How to complete entry submission?

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made in the short-listing process. Remember, judges will be assessing your submission against the criteria stated in each specific category.


Please review each category for specific sub-headings that you must include in the two-page summary.


Points to note:

  • The written submission should be prepared in English. Entries in any other language should be accompanied by a translation.
  • Entry submissions should be two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.
  • For Campaign Awards categories, your agency name or logo must not appear anywhere in the written submission or on any supporting materials submitted.
  • Images and graphics (not containing extensive text), if used sparingly, may be used within the written submission. 
  • Entrants may mark out sensitive or confidential parts of their submission as "Not For Publication" by highlighting the information in yellow, and tick/select the 'Confidentiality Request' box on the online entry form, provided these restrictions are not used excessively. Information marked as confidential will be treated as such.


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Step 2: Guidelines for collating supporting materials

The supporting materials provided should show evidence of the success of your campaign, and back the case made in your written entry. This may vary depending on the category, but can range from branded media coverage, photographs, customer research, sales or profit figures, media evaluation, tracking studies, market share, customer attitudes etc. The above list contains only suggested supporting materials but there are no limitations to the type of data submitted, provided it is relevant.


Points to note:

  • You may submit no more than four (4) items of supporting materials, on top of the three (3) compulsory hi-res images. Be selective and provide only the most effective and successful items that make your case.
  • A campaign will count as one (1) item of supporting material but it has to be presented in one (1) file for upload if submitted online or if hosted on a microsite.
  • Supporting materials can be submitted in various ways – either to be uploaded online; or via URL of a microsite that hosts the files. No file sharing site/FTP should be used. 
  • For all Campaign Awards categories, there should be no agency names or logos in your written entry or any of your supporting materials. Materials with agency names or logos may be disqualified.
  • Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”.
  • All materials in languages other than English must be submitted with a translation.
  • The microsite must be live from date of submission to 30 June 2017. Please supply passwords, if needed, for access to the URL.
  • If you have submitted any videos as a supporting material, three (3) copies of DVDs/USB sticks containing the hi-res versions of the same submitted videos to the organizer, labeled with the entry number assigned upon completion of your online submission. Please label each individual DVD clearly with entry number.
  • All supporting materials are to be submitted online, and must adhere strictly to the stipulated formats as listed below:



File size: Less than 5MB

File formats: .doc, .ppt, .pdf


Pictures/Photographs (min. 300dpi, RGB)

File size: Less than 5MB

File formats: .jpg, .png, .gif



File size: Less than 5MB

File formats: .mp3



File size: Less than 25MB

File formats: .mov, .mpeg2, .wmv, .mpeg, .mp4, .mpg


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Step 3: Client endorsement is compulsory

For all Campaign Awards categories, a client endorsement is required for each entry submitted. Upon provision of the contact details of the client representative, a “Client Endorsement Request” will be sent to the email address of the nominated client, seeking approval on the written submission uploaded. You may check the endorsement status on the online entry system. All client endorsements must be received before the final entry deadline.



All Gold awards entries must be endorsed by a senior management member from your agency/company, and cannot be endorsed by the same person who submitted the entry.




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Step 4: Online submissions/uploads

Register yourself on the entry system with a unique email address - you will become the primary entrant contact person. For each entry made, upload a completed written submission paper, 3 hi-res photos (featured work for Campaign awards, or team/individual photos for Gold awards) as well as the relevant supporting materials. You may save your entries as drafts on the system anytime, and you can re-login again anytime before entry deadline to amend submissions. Once you have completed your submission, confirm your entries and proceed to payment. You will first receive a confirmation email confirming the submission of your entries, and you will also receive a ''Payment Received' email after your payment has been successfully received.


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Step 5: Payment methods



Entry fees are payable in USD. Payment can be completed online, after the completion and submission of your entries on the submission system. There are three payment methods to select from:


  • Credit card online



You will be redirected to our secure payment gateway, AsiaPay, where you key in all your credit card details. For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.


If you are having trouble with the credit card online system, please download and complete the offline credit card form and contact the organisers at



  • Credit card offline



Complete the offline credit card form, print it out and scan/email to (cc: For this payment option, a 2.65% bank surcharge is applicable for the use of Visa/Master credit cards; while a 3.91% bank surcharge is applicable for the use of AMEX credit cards.



  • Bank transfer

For this option, you will have to bear ALL bank charges related to this transaction. Please do indicate that to the bank clearly when making the transfer.


Beneficiary Name: Haymarket Media Ltd

Beneficiary address: 10/F, Zung Fu Industrial Building, 1067 King’s Road, Quarry Bay, Hong Kong

Bank Name: CitiBank N.A., Hong Kong

Bank Address: Citibank Tower, Citibank Plaza, 3 Garden Road, Central, Hong Kong

Bank code: 006 (For local transfer only)

Branch code : 391

USD Account No.: 61553174

Swift Code: CITIHKHX


Upon successful bank transfer payment, please email (cc: a scanned copy of the bank transfer slip, clearly stating the entry or invoice numbers that the payment is for.



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Step 6: Offline support submissions

If you have submitted any video(s) as a support material on the entry system, send 3 copies of DVDs/USB sticks containing hi-res versions of ALL the same videos submitted online (in H264 compression, 1280x720px, aspect ratio 16:9, and in .mov, .mpeg2, .avi or .mp4 formats) to:



PR Awards Asia 2017

Haymarket Media Ltd

Attention: Kaling Man

10/F, Zung Fu Industrial Building, 

1067 King's Road, Quarry Bay, 

Hong Kong

Tel: (+852) 3175 1993


* You will only be required to submit DVDs/USB sticks if you have submitted any video(s) as a support material on the online entry system.

* Please label the DVDs and the files with the entry number assigned to you on the email confirmation that you received upon completion of your online submission. Haymarket reserves the rights to publish the video wholly or in part. If there is/are any content on the DVDs that are not meant for publication, please label “NOT FOR PUBLICATION” on the DVD itself.

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