2009 Winners

Asia Pacific PR Awards 2009

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Winners
TECHNIQUE AWARDS
Agency Title / Client Name Award
Best use of digital
Ogilvy Public Relations Worldwide Pond's Age Miracle Blogger Blind Trial, Unilever Winner
BlueCurrent Japan, Tribal Media Housse Universal Studios Japan Summer Promotion "Kizuna-Lab", Universal Studios Japan Certificate of Excellence
Fleishman-Hillard Enabling a mission to the 'Plastic Vortex', Project Kaisei Certificate of Excellence
Promotional activity of the year
Professional Public Relations Kevin 37 - Kogan Technologies, Kogan Technologies Winner
Ruder Finn COTTON - BEYOND YOUR IMAGINATION™ 2009 China Consumer PR Campaign  (Jan. - Jul.), Cotton Incorporated/Cotton Council International Honourable Mention
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TARGETED AUDIENCE AWARDS
Agency Title / Client Name Award
Employee communications campaign of the year
Impact Employee Communications, an Ogilvy Public Relations Worldwide Company Live Positively, Coca-Cola South Pacific Honourable Mention
Regional PR Campaign of the Year
WWF Earth Hour 2009, Earth Hour Global Winner
HSBC Emerging Markets Small Business Confidence Monitor, HSBC Honourable Mention
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GENERAL CONSUMER AWARDS
Agency Title / Client Name Award
Arts, entertainment & media campaign of the year
Pulse Communications, an Ogilvy Public Relations Worldwide Company Launching the first Museum of Australian Democracy, Museum Of Australian Democracy at Old Parliament House Winner
Ipan Hill & Knowlton Launch of Viacom 18's 'Colors', Viacom 18 Media PVT LTD Certificate of Excellence
Genesis Burson-Marsteller Nat Geo's Mission Navy, National Geographic Channel India Honourable Mention
Product brand development campaign of the year
MS&L Worldwide - Hanmer MS&L India Building the Lifecell India brand, Lifecell International Winner
APEX Communications Consultants Yahoo! Kimo News "Interview with Leaders" Campaign, Yahoo! Taiwan Certificate of Excellence
Royce Driving Household Penetration for Vegemite, Kraft Foods  Certificate of Excellence
Pulse Communications, an Ogilvy Public Relations Worldwide Company PR Helps ANZ Empower Women, ANZ Honourable Mention
Consumer launch campaign of the year
InterContinental Hotels Group World's Biggest Free Nights Offer, InterContinental Hotels Group Certificate of Excellence
Baldwin Boyle Shand (Singapore), Grayling (Thailand), Inke Maris (Indonesia), PDQ (Malaysia), Bridges@com (The Philippines) Building Zespri Kiwifruit Season in South East Asia (SEA), Zespri International Honourable Mention
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INDUSTRY MARKET AWARDS
Agency Title / Client Name Award
Healthcare ethical campaign of the year
Weber Shandwick Australian  Launch of YAZ - "Less is more with 24/4", Bayer Australia Winner
MS&L Worldwide - MS&L Japan Allegra: Impaired Performance Zero Project, sanofi-aventis Japan Certificate of Excellence
Ogilvy Public Relations Worldwide A Butterfly Spreads its Wings in China, Merck Serono Honourable Mention
Technology campaign of the year
Hill & Knowlton (China) HP AiO Sichuan Campaign, China HP Certificate of Excellence
Ogilvy Public Relations Worldwide Intel Blogathon 2009: 10 Bloggers. 24- Hours, Intel Technology Asia Certificate of Excellence
Howorth and Parker & Partners, Ogilvy Public Relations Worldwide Companies Identifying Australia's Productivity Gap, Telstra Honourable Mention
Business-to-Business Campaign of the Year
Dentsu Public Relations Inc. Japan's Milk Price Problem: The 30 year challenge, Japan Dairy Council Winner
Ogilvy Public Relations Worldwide, Hong Kong UPS Asia Business Monitor - Helping SMEs Hunt for New Trails, UPS Singapore Pte Ltd Honourable Mention
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CORPORATE AWARDS
Agency Title / Client Name Award
Corporate branding campaign of the year
Standard Chartered New Possibilities Corporate Brand Campaign, Standard Chartered Winner
Tata Consultancy Services Connecting with India's Youth, TCS Certificate of Excellence
Golin Harris  Where Are They Now? — Plan International’s Return to Hong Kong, Plan International Hong Kong Honourable Mention
Corporate publications
DHL, Global Customer Solutions One Voice - DHL Newsletter for global customers, DHL Global Customer Solutions Certificate of Excellence
Fleishman-Hillard, Opus Management, Prisma Public Relations, Terrasys Pertamina TV - From static to eye-holding , PT Pertamina (Persero) Certificate of Excellence
Public Affairs Campaign of the Year
Dentsu Public Relations Inc. Japan's Milk Price Problem: The 30 year challenge, Japan Dairy Council Winner
The PR People Consultancy Tsuen Wan Adventist Hospital Extension Project-Public Affairs, Tsuen Wan Adventist Hospital Certificate of Excellence
Ogilvy Public Relations Worldwide "Do it your way" Active Ageing Heroes, Council for Third Age Honourable Mention
Financial communications campaign of the year
Sefiani Communications Group Manchester Unity merger with HCF, Manchester Unity Winner
In-house, Burson-Marsteller ING Investor Dashboard, ING Asia/Pacific Certificate of Excellence
SPRG Effective Positioning - Prescription for success, China Metal Recycling Holdings Ltd Certificate of Excellence
Ogilvy Public Relations Worldwide A Game-changing Play for Changyou, Changyou.com Honourable Mention
Crisis or issues management campaign of the year
Cannings Corporate Communications Court of Public Opinion, Henry Davis York Winner
Ogilvy Public Relations Australia Driving a great result for Ford Australia, Ford Australia Certificate of Excellence
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SOCIAL EDUCATIONAL & PHILANTHROPY 
Agency Title / Client Name Award
Public sector campaign of the year
Fleishman-Hillard/ Domo Communication Consulting GTX Digital Communications Campaign, Korea's Gyeonggi Provincial Government Winner
Grey Healthcare, Hong Kong Support Child Home Safety, Hong Kong Paediatric Foundation & the Rotary Club District 3450 (Hong Kong, Macau and Mongolia) Certificate of Excellence
EON The Stakeholder Relations Firm Branding Cavite Project, Provincial Government of Cavite Honourable Mention
Corporate social responsibility campaign of the year
The Communications Enzaim 2009 Love for Women in RA Campaign, Abbott Korea Certificate of Excellence
Ogilvy Public Relations Worldwide Bridging the Gap from School to Society - The Autistic Youth Work Experience Programme, MSIG Insurance Honourable Mention
Environmental campaign of the year
WWF Earth Hour 2009, Earth Hour Global Winner
Ruder Finn  Volkswagen Green Future Olympic Host City Tour, Volkswagen Group China Certificate of Excellence
Waggener Edstrom HP Power to Change, Hewlett Packard Certificate of Excellence
Standard Chartered Green Possibilities Environmental Campaign, Standard Chartered Honourable Mention
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PEOPLE AND CONSULTANCIES
Name Agency Award
Young PR professional of the year
Linda Lee Weber Shandwick Winner
Julie Joseph The PRactice Runner up
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GOLD AWARDS
Agency Title / Client Name Award
PR agency head of the year
Jimmy Tay Hill & Knowlton Winner
Georgeana Fung Burson-Marsteller Runner Up
PR consultancy of the year
Golin Harris, Hong Kong   Winner
Edelman IndoPacific   Runner Up
Brand communicator
Mahindra   Winner
Mid-size network of the year
Text 100 Asia Pacific   Honourable Mention
Campaign of the year
Dentsu Public Relations Inc. Japan's Milk Price Problem: The 30 year challenge, Japan Dairy Council Winner
WWF Earth Hour 2009, Earth Hour Global Winner
Asia Pacific network of the year
Ogilvy Public Relations Worldwide, Asia Pacific Winner
Hill & Knowlton   Runner up
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