2010 winners

Asia Pacific PR Awards 2010

 

 

Arts, Entertainment & Media campaign of the year

 

 

Title of project/ Nomination

Agency

Client Company

 

Stitch! On the Loose

Dolphinic Limited

Disney Channels Hong Kong

 

The 34th Hong Kong International Film Festival

Fleishman  Hillard

Hong Kong International Film Festival Society

 

Elevating the Jaipur Literature Festival to the Int'l stage

MS&LGROUP

Teamwork Films Pvt Ltd

Honourable Mention

Live Your Dream and Reach For The Stars

Ogilvy Public Relations Worldwide

Madame Tussauds Hong Kong

Certificate of Excellence

Uncensored Conversations

Porter Novelli

Museum of Australian, Democracy at Old Parliament House

Winner

     

 

Promotional Activity of the year

   

 

Title of project/ Nomination

Agency

Client Company

 

Martell VSOP-The Ultimate Start-up Space

TBWA/Singapore Pte Ltd

Pernod Ricard Singapore Pte Ltd

Honourable Mention

 

 

 

 

Product Brand Development Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

adidas rescues "迷走(Meiso) runners", making their running lifestyle a reality

BlueCurrent Japan Inc

adidas Japan KK

Certificate of Excellence

Upgrading Hokkaido Rice to First Class

Dentsu Public Relations Inc

Hokkaido Rice Sales Expansion Committee

Certificate of Excellence

The Big Scream: Come on HK, Let's Break the Guinness World Record!

Grey Public Relations

PrimeCredit Limited

 

The Dream of the Red Chamber: The Crossover of Chinese Literature and Product Brand

Hill & Knowlton (China)

China HP IPG

Winner

Australia - Who do you think you really are?

Howorth, Ogilvy PR Australia

Ancestry.com.au

Honourable Mention

Dermes Believe in Permanence PT Campaign

Neo Derm Group

Neo Derm Group

 

 

 

 

 

Consumer Launch Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

HP “My Computer My Stage” youth campaign

Burson-Marsteller China

China Hewlett-Packard Personal Systems Group

Certificate of Excellence

Doublemint Golden Eagle Gold Freshness

Burson-Marsteller

Wrigley

Certificate of Excellence

Australia - Who do you think you really are?

Howorth, Ogilvy PR Australia

Ancestry.com.au

Honourable Mention

Showing the world 'There's nothing like Australia'

Pulse Communications, Ogilvy PR Australia

Tourism Australia

 

Avoid being a Cybercrime statistic with Norton 360

Text 100 Malaysia

Symantec Corporation

 

Zero to Hero: Launch of Flip Video in Australia and New Zealand

Text100 Sydney

Cisco Consumer Products

Winner

VS Metallica launch campaign

Weber Shandwick

Procter& Gamble greater China

 

 

 

 

 

Healthcare: Ethical Campaign of the year

 

 

Title of project/ Nomination

Agency

Client Company

 

Oral Contraceptive Campaign

Bayer Korea

 

Honourable Mention

Purple ribbon campaign

Fleishman-Hillard Korea

Korean Society of Obsterics and Gynecology

 

Helping Consumers & Local Govts address the 4th largest cause of death in Japan

MSLGroup Japan

MSD K.K. (Formerly Banyu Pharmaceutical Co. Ltd)

 

Restoring harmony to Chinese marriages

Ogilvy Health

Eli Lilly Asia

Certificate of Excellence

I love Islet Campaign

The Communications Enzaim

Novartis Korea

Winner

 

 

 

 

Technology Campaign of the Year

 

 

 

Title of project/ Nomination

Agency

Client Company

 

 3D Your PC

Era Ogilvy Public Relations

NVIDIA

 

Small Budget, Big Results: Launching a Start-up on a Start-up Budget

Fleishman-Hillard HK Ltd

ubuyibuy.com

Winner

HP UGVO 'Creating a better life'

Hill & Knowlton

China Hewlett-Packard

 

Citizen Mayors of Sydney Unite

Howorth, Ogilvy PR Australia

Microsoft Australia

Certificate of Excellence

The MagnifiCores

IndoPacific Edelman

Intel Indonesia Corporation

Honourable Mention

Turning the potential privacy disaster into a local commitment story

The Hoffman Agency

Google

 

 

 

 

 

Business-to-Business Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

Upgrading Hokkaido Rice to First Class

Dentsu Public Relations Inc

Hokkaido Rice Sales Expansion Committee

Winner

TP12 Powerful PR addresses the productivity gap

Howorth, Ogilvy PR Australia

Telstra

Honourable Mention

Game Change Creating Strong Brand Identity for Invisible Chemical Products

Ogilvy Public Relations Worldwide, Thailand

SCG Chemicals Public Company Limited

 

Case Study Heroes

Ogilvy Public Relations Worldwide, Singapore

Hitachi Data Systems

 

 

 

 

 

Employee Communications Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

"Small Changes=Big changes" Bayer Australia & NZ's B Green Programme

(Ogilvy earth) Impact

Bayer Australia

Certificate of Excellence

Value Proposition Training Tour

J-Spin Inc

Bridgestone FVS

 

Staff engagement pre and post Westpac merger

St George Bank

St George Bank

 

Connecting TCS Employees to the New CEO

Tata Consultancy Services

Tata Consultancy Services

 

We are Metro-Polaris Employee Comms Campaign

Weber Shandwick

METRO Cash & Carry Co. Ltd

 

 

 

 

 

Corporate Branding Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

Lovin' 35 The Love Lives On

Hill & Knowlton Asia

McDonald's Restaurants Hong Kong

 

IBM: Build a smarter planet with China

Ogilvy Public relations Worldwide

IBM

 

See The Love

Ogilvy Public relations Worldwide

Franz Collection Inc.

Certificate of Excellence

From the Ground Up

Ogilvy Public Relations Worldwide

Iskandar Investment Berhad

Honourable Mention

Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia

Sefiani Communications group

St George Bank

 

Project Rolling Thunder

Tata Consultancy Services

Tata Consultancy Services

 

 

 

 

 

Public Affairs Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

Roadmap to Indonesia healthcare reform

Burson Marsteller

International Pharmaceutical Manufacturers Group

Honourable Mention

Revitalised Brand Hong Kong Launch

Fleishman  Hillard

Brand Management Unit, Information Services Department, Hong Kong SAR Government

 

‘Moment to Save’, Ambulance Yielding Campaign

Fleishman-Hillard Korea, InComm Brodeur, domo Communication Consulting

INCOMM PR FOUNDATION

Winner

Living the Australian Government's Social Inclusion Agenda: ensuring the Continuation of Actors at Work

Parker & Partners, Ogilvy PR Australia

The Bell Shakespeare Company

 

Project parivartan

Weber Shandwick

P&G

 

 

 

 

 

Corporate Publications

   

 

Title of project/ Nomination

Agency

Client Company

 

Are you? Central

Hachette Filipacchi

Hongkong Land Ltd

Honourable Mention

 

 

 

 

Financial Communications Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

Taking part in China's growth story - iShares CSI300 A-Share ETF Launch

APCO Worldwide

BlackRock Asset Management North Asia Ltd

Honourable Mention

Government of Karnataka -Global Investors Meet

IPAN Hill & Knowlton

Government of Karnataka

 

Malaysia's in Int'l Headlining Act of 2009

Ogilvy  Public Relations Worldwide

Maxis Berhad

 

Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia

Sefiani Communications group

St George Bank

Honourable Mention

The first Russian listed company in Hong Kong

Strategic Public Relations Group

United Company RUSAL

Winner

 

 

 

 

Crisis or Issues Management Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

Codeine Issues Management programme

Edelman

Reckitt Benckiser

 

Insulating GM India During Bankruptcy of its Parent Brand in North America

Edelman

General Motors India

Certificate of Excellence

LG Australia Refrigerator & DVD Recall

LG-One (Pulse Communications & Ogilvy 360 DI)

LG Electronics

Certificate of Excellence

2010 Yuanming Yuan New Year Royal Temple Fair

Strategic Public Relations Group

Yuanming Yuan Park

 

Springvale Road Rail Separation Project

VicRoads

VicRoads

Winner

 

 

 

 

Public Sector Campaign of the year

 

 

Title of project/ Nomination

Agency

Client Company

 

Purple ribbon campaign

Fleishman-Hillard Korea

Korean Society of Obsterics and Gynecology

Honourable Mention

Moment to save Ambulance Fielding campaign

Fleishman-Hillard Korea, Incomm Brodeur Domo Communication Consultancu

Incomm PR Foundation

Honourable Mention

Minimising waste, maximising the future

Hill & Knowlton Asia

Environmental Protection Department, Hong Kong SAR Government

 

Blue Butterfly Campaign

Prain

Yonsei Business School Alumni Association

Winner

Business Of Design week 2009

Trimaran Corporate Communications

Hong Kong Design Centre

 

 

 

 

 

Corporate Social Responsibility Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

2009 Yahoo! Taiwan Local Food Campaign

Apex Communication Consultants Co., Ltd

Yahoo! Kimo

Winner

NVIDIA Touch Visual

InComm Brodeur

NVIDIA Korea

Honourable Mention

Living the Australian Government's Social Inclusion Agenda: ensuring the Continuation of Actors at Work

Parker & Partners, Ogilvy PR Australia

The Bell Shakespeare Company

 

The Standard Chartered Hong Kong 150th Anniversary Commemorative Charity bank note

Standard Chartered Bank (Hong Kong) Limited

Standard Chartered Bank (Hong Kong) Limited

 

Maintain Healthy Waistline

Strategic Public Relations Group

Uni-President Health Foundation of Millenary Love 

Certificate of Excellence

 

 

 

 

Environmental Campaign of the Year

 

 

Title of project/ Nomination

Agency

Client Company

 

"Small Changes=Big changes" Bayer Australia & New Zealand B Green Programme

(OgilvyEarth) Ogilvy Impact

Bayer Australia

Winner

Earth Hour 2010

Genesis Burson Marsteller

WWF India

 

The Bamboo Road to World Expo 2010

Hill & Knowlton

International Network for Bamboo and Rattan

 

NWS Hong Kong Geo Wonders Hike

NWS Holdings Ltd

NWS Holdings Ltd

 

Bringing (Sustainability's) sexy back: Dominating the Yellow Jersey for Australia's Preeminent Sustainability Conference

OgilvyEarth, Ogilvy PR Australia

Enviro 2010 Conference

 

 

 

 

 

Best Use of Digital

 

 

 

Title of project/ Nomination

Agency

Client Company

 

Small Budget, Big Results: Launching a Start-up on a Start-up Budget

Fleishman-Hillard HK Ltd

ubuyibuy.com

 

Citizen Mayors of Sydney Unite

Howorth, Ogilvy PR Australia

Microsoft Australia

 

Goodyear Blimp's Social Media Premier in China

Ogilvy Public Relations Worldwide, Shanghai

The Goodyear Tire & Rubber Company (Shanghai)

Winner

Fubon Food Master Community

Ogilvy Public Relations Worldwide

Taipei Fubon Commercial Bank Co. Ltd

Honourable Mention

Bondi Beach Gets Flipped!

Text100

Cisco

Certificate of Excellence

Interactive Talking Taxi map

Touchmedia

Touchmedia

 

 

 

 

 

Young PR Professional of the Year

 

 

 

Person

Agency

 

 

Jacquie Fegent-McGeachie

Pulse Comminucations, Ogilvy PR Australia

Winner

 

Tramy Leung

Waggener Edstrom Worldwide

 

 

Xiao Yu Tan

Weber Shandwick

 

 

Shashin Surti

Weber Shandwick

 

 

 

 

 

 

PR Agency Head of the year

 

 

 

Person

Agency

 

 

Kumi Sato

Cosmo Public Relations Corporation

Winner

 

Andrew Thomas

Ogilvy Public Relations Worldwide

 

 

Debby Cheung

Ogilvy Public Relations Worldwide/Shanghai

 

 

Ava Lawler

Text 100

 

 

Nandita Lakshmanan

The PRactice

 

 

 

 

 

 

PR Consultancy of the Year

 

 

 

Agency

 

 

 

Dec Communications

 

 

 

Edelman India

 

 

 

Edelman Public Relations Singapore

 Winner

 

 

Hill & Knowlton Asia

 

 

 

Ogilvy Public Relations Singapore

 

 

 

Strategic Public Relations Group

 

 

 

     

 

Brand Communicator of the year

   

 

HP China

Winner

 

 

 

 

 

 

Mid-sized Network of the Year

 

 

 

Agency

   

 

impactasia

 

 

 

Text 100 APAC

 

 

 

Waggener Edstrom (APAC)

 Winner

 

 

     

 

Campaign of the year

   

 

Blue Butterfly Campaign

Prain

Yonsei Business School Alumni Association

Winner

 

 

 

 

Asia Pacific Network of the Year

 

 

 

Agency

   

 

Hill & Knowlton

 

 

 

Ogilvy PR Worldwide Asia Pacific

 

 

 

Strategic Public Relations Group

 Winner

 

 

Weber Shandwick