2015 Winners

Campaign of the Year
Award Campaign title Client Agency
Winner"I Touch Myself" ProjectCancer Council NSWHill+Knowlton Strategies Australia
WinnerThe LAB Experiment Best and LessEdelman Australia
Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Gold#WhatsNextBBC WorldwideAdhesive PR
SilverDO THE REX: Durex Overcomes Sexual Paradox in IndiaReckitt Benckiser, IndiaEdelman India
BronzeThe Journey: Malaysia's Most Successful Movie of All TimeAstro MalaysiaN/A
Brand Development Campaign of the Year (Product)
Award Campaign title Client Agency
GoldHaobaba "Good Dad" Classroom Across China CampaignGuangzhou Liby Enterprise Group Co. Ltd.Hill+Knowlton Strategies China
SilverA Decade Off Your DerriereMarks & SpencerAKA Asia
SilverVinacafé - The Cup of LoveMasan ConsumerRedder Advertising
BronzeFollow Me! The Dongfeng Citroën New Elysee Journey to Mount EverestDongfeng CitroënGenedigi MSLGROUP
Brand Development Campaign of the Year (Service)
Award Campaign title Client Agency
GoldRebuilding Trust in Malaysia Airlines in Australia and New ZealandMalaysian Airline System BerhadCrossman Communications
SilverA global university on the rise NTU SingaporeN/A
BronzeSingapore Celebrity Concierge Singapore Tourism BoardAdhesive PR
Consumer Launch Campaign of the Year
Award Campaign title Client Agency
GoldPigeon's New Product Launch PR Created New Standard in Baby Stroller SelectionPigeon CorporationBlueCurrent Japan inc.
SilverMarukome: Rocking out with miso soup!Marukome Co., Ltd.Dentsu Inc. & Dentsu Public Relations Inc.
BronzeBritish Airways Airbus A380 launch, SingaporeBritish AirwaysGrayling Asia Pte Ltd
Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
GoldChina Ideal Sex BluebookPfizer, Inc.BlueDigital
Silver"Looking for Mr. Hsieh /Mr.PE!" Let's turn the unspeakable into embraceable!A. Menarini Singapore Pte. Ltd., Taiwan BranchElite PR Group
BronzeAtten-tion! Take treatment order, life gets longer!Sanofi Taiwan Co. Ltd.Elite PR Group
Technology Campaign of the Year
Award Campaign title Client Agency
GoldOrchestrate Amazing - The Launch of Microsoft Azure Data Centres in AustraliaMicrosoft AustraliaOgilvy Public Relations
SilverLife after deaf: Redefining hearing with ReSound LiNX MFIGN ReSoundOne Plus One Communications
Business-to-Business Campaign of the Year
Award Campaign title Client Agency
GoldMobile Futures AustraliaMondelez InternationalRed Agency
SilverConnected Healthcare MattersSAPFleishmanHillard
BronzeCeBIT India, from 'just a trade fair' to 'technology intelligentsia'Hannover Milano Fairs India Pvt. Ltd.20:20 MSL
Sports Campaign of the Year
Award Campaign title Client Agency
GoldGame, Set, Match Heineken Open Play!DB BreweriesSpark PR & Activate
SilverThe Samsung SlideLinerSamsungEdelman Australia and Traffik
Bronze"Believe" CampaignAustralian Paralympic CommitteeHill+Knowlton Strategies Australia
Employee Communications Campaign of the Year
Award Campaign title Client Agency
SilverInternal Communications for the Acquisition of Nokia Mobile Devices and Services Business in ChinaMicrosoftN/A
BronzeEvolving at Viacom18Viacom18 Media Pvt. Ltd.N/A
BronzeNotable WomenANZN/A
Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
SilverLux Ignite the Spark Unilever Asia Pte Limited Golin Singapore
SilverWorkforce 2020 - #millennialmyths and the Future of WorkSAPFleishmanHillard
Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
Gold"I Touch Myself" ProjectCancer Council NSWHill+Knowlton Strategies Australia
BronzeFord Mustang Midnight Kiss - Sydney New Year's Eve 2014Ford AustraliaPulse Communications
BronzeJoined-Up Innovation – How we helped Microsoft discover the secret ingredients to create an Australian innovation cultureMicrosoft AustraliaOgilvy Public Relations
Greater China PR Campaign of the Year
Award Campaign title Client Agency
GoldKindle Voyage: Re-Igniting a Love for Reading in ChinaAmazonWeber Shandwick
SilverBudweiser 2014 CNY Campaign — Bringing a global icon of celebration to ChinaAB InBev@comm, a content driven integrated communication agency with 4C
BronzeHaobaba "Good Dad" Classroom Across China CampaignGuangzhou Liby Enterprise Group Co. Ltd.Hill+Knowlton Strategies China
Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
GoldMarukome: Rocking out with miso soup!Marukome Co., Ltd.Dentsu Inc. & Dentsu Public Relations Inc.
SilverThe Shut-down Island!Miyakojima CityDentsu Inc. & Dentsu Public Relations Inc.
BronzeFrom Working man to DaddyMinistry of Gender Equality and FamilyFleishmanHillard Korea
South Asia PR Campaign of the Year
Award Campaign title Client Agency
GoldHelp A Child Reach 5Hindustan Unilever LimitedLinOpinion Golin
SilverMary Kom's Bollywood Knockout PunchViacom18 Media Pvt. Ltd.N/A
BronzeBanking giant SBI wins over Indian millennialsState Bank of IndiaAdfactors PR Pvt. Ltd.
Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
GoldSensodyne Relevance Campaign 'Say No To Ngilo' GSK Consumer HealthcareN/A
SilverVinacafé - The Cup of LoveMasan ConsumerRedder Advertising
BronzeGSK Inner Age CampaignGlaxoSmithKlineEdelman
Corporate Branding Campaign of the Year
Award Campaign title Client Agency
GoldMarukome: Rocking out with miso soup!Marukome Co., Ltd.Dentsu Inc. & Dentsu Public Relations Inc.
SilverCrowdsourcing Brand Loyalty: Huawei Fan CelebrationHuaweiGenedigi MSLGROUP
SilverYahoo Hong Kong 15th Anniversary CampaignYahoo Hong KongMetta Communications
BronzeDigital Roadies Taking Centre Stage!Hostworks Pty LtdWeber Shandwick Australia
Public Affairs Campaign of the Year
Award Campaign title Client Agency
SilverLook Again CampaignMinistry of Gender Equality and FamilyFleishmanHillard Korea
SilverWhat's New With New Zealand?Education New ZealandGenesis Burson-Marsteller
Corporate Publications
Award Campaign title Client Agency
GoldANZ BlueNotesANZN/A
SilverHotels.com Chinese International Travel MonitorHotels.comN/A
Financial Communications Campaign of the Year
Award Campaign title Client Agency
SilverBlue Bird's 2014 IPO PT Blue Bird TbkEdelman Indonesia
BronzeBSE: From mind-share to market-shareBSE LtdAdfactors PR Pvt. Ltd.
Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
GoldCadbury Chocolate – Halal Yesterday, Halal Today, Halal TomorrowMondelez InternationalText100
SilverGoSURF Consumable Data Plans launch: Neutralizing Fair Use Policy sentimentsGlobe Telecom, Inc.N/A
BronzeRelocation of the Hong Kong Wine & Dine Festival – How the Hong Kong Tourism Board upheld its corporate image in the face of a crisisThe Hong Kong Tourism BoardN/A
Media Relations Campaign of the Year
Award Campaign title Client Agency
GoldConnected Healthcare MattersSAPFleishmanHillard
SilverBanking giant SBI wins over Indian millennialsState Bank of IndiaAdfactors PR Pvt. Ltd.
BronzeGrabTaxi – Rides made awesomeGrabTaxiRuder Finn Asia Pte Ltd
Public Sector Campaign of the Year
Award Campaign title Client Agency
GoldThe Shut-down Island!Miyakojima CityDentsu Inc. & Dentsu Public Relations Inc.
SilverLook Again CampaignMinistry of Gender Equality and Family FleishmanHillard Korea
BronzeWhat's New With New Zealand?Education New ZealandGenesis Burson-Marsteller
Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
GoldLight for FishermenOsramFortune PR
Silver#WeSpeakCode – Code as the Second Language of Asia PacificMicrosoftCreation
SilverHelp A Child Reach 5Hindustan Unilever LimitedLinOpinion Golin
BronzeStarHub 4G4GoodStarHub LtdDDB Group Singapore
Environmental Campaign of the Year
Award Campaign title Client Agency
SilverInstant Newspaper Recycler by East Point City, Hong KongSun Hung Kai Properties Hong KongSaatchi & Saatchi Hong Kong
Nonprofit Campaign of the Year
Award Campaign title Client Agency
Gold"I Touch Myself" ProjectCancer Council NSWHill+Knowlton Strategies Australia
Bronze"Believe" CampaignAustralian Paralympic CommitteeHill+Knowlton Strategies Australia
BronzeShare My Knowledge for ChildFund New ZealandChildFund New ZealandNetwork Communication
Public Education Campaign of the Year
Award Campaign title Client Agency
GoldHelp A Child Reach 5Hindustan Unilever LimitedLinOpinion Golin
GoldTackling Homophobia in Sport: Bingham Cup Sydney 2014Sydney Convicts Rugby Union ClubN/A
SilverMTV Rock the Vote - From A Campaign To A RevolutionViacom18 Media Pvt. Ltd.N/A
Bronze"I Touch Myself" ProjectCancer Council NSWHill+Knowlton Strategies Australia
Best Use of Analytics
Award Campaign title Client Agency
SilverBOE KOL Mapping ProgramBOE Technology Group Co., LtdBurson-Marsteller
BronzeCarving Out a Technology Leadership Position for MasterCard in Asia PacificMasterCard Asia PacificWeber Shandwick
Best Use of Broadcast/Video
Award Campaign title Client Agency
GoldTaiKoo Hui's Third Anniversary Campaign: Always on My Mind TaiKoo Hui (Guangzhou) Development Company LimitedMytone Advertising Company; BlueDigital
SilverDO THE REX: Durex Overcomes Sexual Paradox in India Reckitt Benckiser, IndiaEdelman India
BronzeMian is Campaign KOL Serial VideosCotton Incorporated and Cotton Council InternationalRuder Finn Asia
Best Use of Digital
Award Campaign title Client Agency
GoldImmortalizing Happiness: MetLife Hong Kong's Infinity AppMetLife Hong KongThe Hoffman Agency
SilverKindle Voyage: Re-Igniting a Love for Reading in ChinaAmazonWeber Shandwick
Best Use of Social Media
Award Campaign title Client Agency
GoldKindle Voyage: Re-Igniting a Love for Reading in ChinaAmazonWeber Shandwick
GoldVinacafé - The Cup of LoveMasan ConsumerRedder Advertising
SilverTed Baker Holiday Social Media Campaign – ChinaTed BakerRed Bridge Communications
Promotional Activity of the Year
Award Campaign title Client Agency
GoldThe LAB Experiment Best and LessEdelman Australia
SilverEarth Hour 2014: Use Your Power - Be a Superhero for the PlanetEarth Hour Global LimitedN/A
BronzeCornetto RED Tour with Taylor SwiftUnilever Singapore Golin Singapore
Young PR Professional of the Year - In-House
Award Campaign title Client Agency
WinnerDaphne Cheah, AirAsia
Young PR Professional of the Year - Agency
Award Campaign title Client Agency
WinnerVicky Neill, Racepoint Global
PR Professional of the Year - In-House
Award Campaign title Client Agency
WinnerRebecca Liu, Saatchi & Saatchi Greater China
PR Professional of the Year - Agency
Award Campaign title Client Agency
WinnerTetsuya Honda, BlueCurrent Japan
PR Agency Head of the Year
Award Campaign title Client Agency
WinnerTim Sutton, Weber Shandwick
In-House PR Team of the Year
Award Campaign title Client Agency
WinnerCorporate Communications Office, Nanyang Technological University
Highly commendedChangi Airport Group Corporate & Marketing Communications
Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
WinnerRed Agency Australia
Greater China PR Consultancy of the Year
Award Campaign title Client Agency
WinnerRuder Finn China
Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
WinnerEdelman Japan
South Asia PR Consultancy of the Year
Award Campaign title Client Agency
WinnerAdfactors PR Pvt. Ltd. (India)
Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
WinnerLeo Burnett / Arc Worldwide Malaysia
Boutique PR Consultancy of the Year
Award Campaign title Client Agency
WinnerLiquid Ideas Australia
New PR Consultancy of the Year
Award Campaign title Client Agency
WinnerZeno Group Malaysia
Highly commendedAdhesive PR Australia
Asia-Pacific Network of the Year
Award Campaign title Client Agency
WinnerWeber Shandwick Asia Pacific
**Note: Credits published as provided by participants.