2016 Winners

Campaign of the Year
Award Campaign title Client Agency
WinnerSG Heart MapSG50Tate Anzur
Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
GoldBreaking the Mountain of MindsetsViacom18 MediaViacom18 Motion Pictures
Silver7 LettersChuan PicturesTate Anzur
Brand Development Campaign of the Year (Product)
Award Campaign title Client Agency
GoldBosch: Power Up Your LifeBoschEdelman China
SilverIKEA cooks its way into Chinese hearts: It's the Little Things that Matter consumer campaignIKEA ChinaMSLGROUP China
SilverDole: The "Wearable_Banana"Dole Japan, Inc.Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
BronzeMirinda Sarsi "Being Nerdy is Being Cool"Suntory PepsiCo Vietnam BeverageRedder Advertising
Brand Development Campaign of the Year (Service)
Award Campaign title Client Agency
GoldEvery Day A Different JourneyTourism New ZealandGenesis Burson-Marsteller
SilverRepositioning brand SpiceJet amid turbulenceSpiceJet Ltd.Adfactors PR
BronzeAirbnb and G-Dragon: Superstar turns SuperhostAirbnbLEWIS, M.K Trading Corporation, Allison + Partners, Briman Communications, Sunny Side Up Inc.
Consumer Launch Campaign of the Year
Award Campaign title Client Agency
GoldLEGO SG50: Rebuild Your MemoriesLEGO Singaporeiris Singapore
SilverMy Everyday Locker!Godrej Security SolutionsAdfactors PR
BronzeEk Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood ClassicTata Global BeveragesEdelman India
BronzeFitbit Japan: "Find Your Fit" CampaignFitbitMSLGROUP
Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
GoldSchizophrenia - Don't be left in the darkJanssen AustraliaSaatchi & Saatchi, Ogilvy PR Health
SilverTaiwan Mazu Festival - Check Your Vision and Detect Early Stage of Macular DegenerationNovartisOne for All Public Relations Consultants
BronzeThe KidStrong CampaignPfizer MalaysiaEssence Burson-Marsteller
Technology Campaign of the Year
Award Campaign title Client Agency
GoldHitting Headlines to Improve Cyber SecurityFireEye-
BronzeKFit Stretches into APAC with Fitness Sharing ModelKFitFleishmanHillard
Business-to-Business Campaign of the Year
Award Campaign title Client Agency
GoldVolvo Trucks Fuelwatch Challenge 2015Volvo TrucksGolin
SilverSendle LaunchSendleSling & Stone
BronzeWhen Microns MatterRenishawGolin
Sports Campaign of the Year
Award Campaign title Client Agency
GoldLes Mills Run the FinalLes MillsEleven PR
SilverThe Captain's RideSteve Waugh FoundationRed Agency
BronzeHyper Connected Healthcare ConferenceSAP KoreaWeber Shandwick Korea
Employee Communications Campaign of the Year
Award Campaign title Client Agency
GoldBig Belly - Feasting on Ideas that InnovateViacom18 MediaRickshaw Communique Services
GoldA lifetime of happinessGeneral Electric IndiaGenesis Burson-Marsteller
BronzeInternal Communication during the Launch of the Mercedes-Benz Tmall Flagship StoreMercedes-Benz (China)BlueDigital
Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
GoldAirbnb and G-Dragon: Superstar turns SuperhostAirbnbLEWIS, M.K Trading Corporation, Allison + Partners, Briman Communications, Sunny Side Up Inc.
SilverFord EcoBoost Small But MightyFord Motor Company Asia PacificFord WPP X Team led by Burson-Marsteller
BronzeHitting Headlines to Improve Cyber SecurityFireEye-
Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
GoldLucy the RobotDouble RoboticsAtomic 212° Group
SilverMillion Dollar Fish CampaignTourism NT-
BronzeUnlimitedWestern Sydney UniversityRed Agency
Greater China PR Campaign of the Year
Award Campaign title Client Agency
SilverHappistachio New YearCal Pure Produce Inc.Ketchum
Bronze"See you again, Katmandu" — Baidu's recovery program for monuments in NepalBaidu.com, IncBlueDigital
Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
GoldFingerBand CampaignMinistry of Health and WelfareFleishmanHillard Korea
SilverThe French sounding JapaneseKobayashi CityDentsu Inc.
BronzeLOVE THERMO #WarmUpWithLovePanasonic CorporationDentsu Inc. and Dentsu Public Relations Inc.
BronzeDole: The "Wearable_Banana"Dole Japan, Inc.Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
South Asia PR Campaign of the Year
Award Campaign title Client Agency
SilverOne Shot Against Seven Deadly DiseasesImmunization Technical Support Unit (ITSU)Genesis Burson-Marsteller
BronzeSaffolalife #ProtectHerHeartMarico20:20 MSL
BronzeEveryday A Different JourneyTourism New ZealandGenesis Burson-Marsteller
Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
GoldStar Wars at ChangiChangi Airport Group (Singapore)-
SilverCrossing Cultural Borders: Promoting Korean Halal Foods In IndonesiaaT(Korea Agro-Fisheries&Food Trade Corporation)Prain Global
BronzeDecember BabyJetstar AsiaAKA Asia
Corporate Branding Campaign of the Year
Award Campaign title Client Agency
SilverLink Cheers ExpressLink Asset Management-
SilverIgniting Possibilities, Sparking JoyDBS Bank (Hong Kong)Guru Online; MEC; OMD; MUSE; Fevaworks Solutions
BronzeKFit Stretches into APAC with Fitness Sharing ModelKFitFleishmanHillard Hong Kong
Public Affairs Campaign of the Year
Award Campaign title Client Agency
GoldListing of the Stock Exchanges in IndiaConsortium of Private Equity FirmsIntegral PR
SilverProject with a HeartSBUTMSLGROUP India
SilverCheck Your 2-Week CoughKorea Centers for Disease Control and Prevention (KCDC)Enzaim Health
Corporate Publications
Award Campaign title Client Agency
GoldThe World’s First Magazine with Food, which connects food producers and consumersNPO Tôhoku KaikonDentsu Inc.
Financial Communications Campaign of the Year
Award Campaign title Client Agency
SilverCreating the Next MiracleRegina Miracle International (Holdings)Strategic Public Relations Group
BronzeBringing Capgemini to the forefront of Financial ServicesCapgemini AustraliaRed Agency
Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
GoldBeating the Summer Heat: How Meralco empowered its stakeholders to take a united stand and overcome power supply crisis threatManila Electric Company (MERALCO)-
SilverHow SpiceJet overcame mid-air turbulenceSpiceJet Ltd.Adfactors PR
BronzeFishing for Oil: Case of Crude Oil Spill in CilacapPT Pertamina (Persero)-
BronzeThe release of Peter GresteAl Jazeera EnglishOgilvy Public Relations Australia (comprising Howorth and Parker & Partners)
Media Relations Campaign of the Year
Award Campaign title Client Agency
GoldUnlimitedWestern Sydney UniversityRed Agency
GoldLucy the RobotDouble RoboticsAtomic 212° Group
BronzeBreaking the Mountain of MindsetsViacom18 MediaViacom18 Motion Pictures
Public Sector Campaign of the Year
Award Campaign title Client Agency
GoldFingerBand CampaignMinistry of Health and WelfareFleishmanHillard Korea
SilverILEDTHEWAYEnergy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of IndiaEdelman India
BronzeSG Heart MapSG50Tate Anzur
Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
GoldThe DPDHL Difference - Delivering Hope to NepalDPDHL-
SilverVITAL STEP: Raising awareness of a fatal newborn illnessMead Johnson NutritionOgilvy Public Relations Hong Kong
SilverSalba-bote: Protecting Our Customers' Lives during Typhoons and FloodsManila Electric Company (MERALCO)-
BronzeElectrolux Tackles Food Waste with #happyplatesgElectroluxAKA Asia
Environmental Campaign of the Year
Award Campaign title Client Agency
GoldFarEasTone Telecommunications – #MyFutureIsMineToSaveFar EasTone TelecommunicationsOgilvy Public Relations Taiwan
SilverResponsible ForestryKimberly-Clark Asia Pacific HeadquartersOgilvy PR
BronzeSurf Fiesta! The Biggest Sachet Recovery Initiative In The PhilippinesUnilever PhilippinesActivations Agency
Nonprofit Campaign of the Year
Award Campaign title Client Agency
GoldThe Captain's RideSteve Waugh FoundationRed Agency
SilverLenovo - Turning the 'Love of Food' into 'the Food of Love'Lenovo Hong KongEdelman Hong Kong
SilverHunger in the ClassroomFoodbank AustraliaRed Agency
BronzeWe are All Different, We Are All the SameSave the ChildrenWeber Shandwick
Public Education Campaign of the Year
Award Campaign title Client Agency
SilverTake Heart AustraliaTake Heart AustraliaHill+Knowlton Strategies
SilverFingerBand CampaignMinistry of Health and WelfareFleishmanHillard Korea
Best Use of Analytics
Award Campaign title Client Agency
GoldLOVE THERMO #WarmUpWithLovePanasonic CorporationDentsu Inc. and Dentsu Public Relations Inc.
SilverIKEA cooks its way into Chinese hearts: It's the Little Things that Matter consumer campaignIKEA ChinaMSLGROUP China
Best Use of Broadcast/Video
Award Campaign title Client Agency
GoldLEGO SG50: Rebuild Your MemoriesLEGO Singaporeiris Singapore
SilverLOVE THERMO #WarmUpWithLovePanasonic CorporationDentsu Inc. and Dentsu Public Relations Inc.
BronzeDecember BabyJetstar AsiaAKA Asia
Best Use of Digital
Award Campaign title Client Agency
GoldSG Heart MapSG50Tate Anzur
SilverPRIUS! PARTS CHARACTERSToyota Marketing Japan CorporationDentsu Inc.
SilveribisPLAY.com: a music playground come to lifeAccor/IbisWeber Shandwick Australia
Best Use of Social Media
Award Campaign title Client Agency
GoldManulifeMOVEManulife (International) Limited-
SilverStar Wars at ChangiChangi Airport Group (Singapore)-
SilverPerfume PortraitsUnileverGolin
BronzeSecoo Saves the Best For LastSecoo.comWeber Shandwick
Promotional Activity of the Year
Award Campaign title Client Agency
GoldLucy the RobotDouble RoboticsAtomic 212° Group
SilverDecember BabyJetstar AsiaAKA Asia
BronzeDole: The 'Wearable_Banana'Dole Japan, Inc.Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
Young PR Professional of the Year - In-House
Award Campaign title Client Agency
Winner-Prasanna RatanjankarViacom18 Media India
Young PR Professional of the Year - Agency
Award Campaign title Client Agency
Winner-Carol YeungEdelman Hong Kong
PR Professional of the Year - In-House
Award Campaign title Client Agency
Winner-Perry ManrossSAP Australia
PR Professional of the Year - Agency
Award Campaign title Client Agency
Winner-Ian RumsbyWeber Shandwick Australia
PR Agency Head of the Year
Award Campaign title Client Agency
Winner-Elan ShouRuder Finn China
In-House PR Team of the Year
Award Campaign title Client Agency
WinnerMicrosoft Asia Communications Team-Microsoft Asia
Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
Winner--Red Agency Australia
Highly commended--Sling & Stone Australia
Greater China PR Consultancy of the Year
Award Campaign title Client Agency
Winner--Red Bridge Communications China
Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
Winner--Hill+Knowlton Strategies Japan
South Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner--Adfactors PR India
Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner--The Hoffman Agency Singapore
Boutique PR Consultancy of the Year
Award Campaign title Client Agency
Winner--Tate Anzur Singapore
Asia-Pacific Network of the Year
Award Campaign title Client Agency
Winner--MSLGROUP Asia
**Note: Credits published as provided by participants.