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Asia-Pacific Network of the Year


Gold
Campaign Title

Client

Agency

Weber Shandwick Asia Pacific

Weber Shandwick Asia-Pacific admits that, since its incorporation in 2001, the past year was one of the toughest. Uncertainty in market economies and diminishing consumer confidence on the back of political upheaval in Europe and the United States saw many of its clients pause to take stock. But in a period of change, it took bold steps of its own, introducing more innovative ways to service clients; pushing for ideas that pre-empted business need; and investing in talent better equipped to deliver ground-breaking work.

It saw some exceptional work in every part of its business, irrespective of market. But it is most proud of its social impact assignments.

One of the cornerstones to its success in 2016 was the introduction of ‘The engagement engine’ (EE), its proprietary operating model for delivering engagement-driven marketing and PR. Weber Shandwick says the EE runs on a potent fuel: “equal parts creativity; digital savvy; content innovation and human insight; reinforced by deep practice and global expertise”. It brings in the right people, at the right time, for the right client engagement.

Stemming from the EE model, the agency developed a robust and innovative global client experience programme that focuses on better understanding client business needs. In Asia, it saw an uplift in the nature and depth of its client relationships, strengthening its partnership approach and consolidating new relationships across the client organisation.

Aligned with this client experience strategy, the agency implemented a far-reaching employee experience programme grounded on the principle that “happy people mean happy clients”. The initiative is grounded in a series of global, regional and local programmes.

Finally, the agency produced ground-breaking research and insight reports that reinforced its position as industry thought leaders.