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Campaign of the Year


Winner
Campaign Title

SG Heart Map
Client

SG50
Agency

Tate Anzur

As part of Singapore’s Golden Jubilee (SG50) celebrations, SG Heart Map is introduced. It is the first ever crowd-sourced map celebrating every individual’s special moments in the many different places across the country. From our Prime Minister, to CEOs, to young couples who met, married and bought their first home, Singaporeans openly shared their personal stories with each other, and found a renewed connection with Singapore.

SG Heart Map as an initiative broke many barriers and records – a public sector campaign that is driven by the people, from the heart and from the ground-up. It was also named as one of the best things about Singapore’s SG50!

The initiative had brought Singaporeans together across generations, evokes shared memories, and reminds them why Singapore will always have a place in their hearts.