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Campaign of the Year

Campaign Title

SG Heart Map


Tate Anzur

As part of Singapore’s Golden Jubilee (SG50) celebrations, SG Heart Map is introduced. It is the first ever crowd-sourced map celebrating every individual’s special moments in the many different places across the country. From our Prime Minister, to CEOs, to young couples who met, married and bought their first home, Singaporeans openly shared their personal stories with each other, and found a renewed connection with Singapore.

SG Heart Map as an initiative broke many barriers and records – a public sector campaign that is driven by the people, from the heart and from the ground-up. It was also named as one of the best things about Singapore’s SG50!

The initiative had brought Singaporeans together across generations, evokes shared memories, and reminds them why Singapore will always have a place in their hearts.



Zamir Khan
Head of Award Events 

Tel: (+852) 3175 5273
Email: zamir.khan@haymarket.asia


Kaling Man
Events Manager

Tel: (+852) 3175 1993
Email: kaling.man@haymarket.asia


Atifa Silk
Brand Director

Tel: (+852) 3118 1500
Email: atifa.silk@haymarket.asia