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Campaign of the Year


Gold
Campaign Title

Asia Pacific Mental Health Integration Index
Client

Janssen Asia Pacific
Agency

Weber Shandwick Hong Kong

 In Asia-Pacific, mental illness is the second-largest contributor to years lost due to disability, affecting as much as 20 percent of adults each year. People living with mental illness in the region often face a grim reality: limited access to effective treatments; lack of non-medical services and mental health professionals; under-resourced hospitals; and, in some countries, human rights abuses.

To shed light on these realities—the human and economic impact of mental illness—Janssen Asia-Pacific and the Economist Intelligence Unit (EIU) unveiled the Asia-Pacific Mental Health Integration Index on World Mental Health Day (October 10) last year. 
Janssen Asia-Pacific’s communication and public affairs teams from across the region coordinated across functions, languages and cultures to launch the index to governments, academics, advocates and the media. Leveraging an integrated communications and public affairs programme, the teams engaged contributors and experts to launch the index both online and offline.
In addition to ongoing policy dialogues, the integrated launch of the Asia-Pacific Mental Health Integration Index resulted in the most successful media campaign for Janssen Asia-Pacific to date, reaching over 28 million people across the region. The launch of the index formed part of Janssen Asia-Pacific’s ‘Healthy minds’ programme.