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E. Technology Campaign of the Year

Certificate of Excellence
Campaign Title

Snapshot of Australia’s Digital Future

Text100 and IBM

Text100 and IBM

The client and agency identified a lack of understanding about the impact widespread broadband connectivity would have on Australia, and created an original report, Snapshot of Australia’s Digital Future to 2050, to fill that gap. For a launch event, the brand commissioned an artist to create an installation representing the digital future, which helped to drive media coverage. The report became influential enough to be mentioned in Parliament, and the campaign generated more than US$9.6 million in validated leads.