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Financial Communications Campaign of the Year


Silver
Campaign Title

Creating the Next Miracle
Client

Regina Miracle International (Holdings)
Agency

Strategic Public Relations Group

To list in Hong Kong, Rehina Medical would face numerous challenges, including the stock market crash in China in mid-June 2015, which severely affected the local IPO market. Further, the Hong Kong investment community had limited understanding of RM’s business nature. This campaign developed unique messages to both educate and promote RM as a trendsetting firm, and employed various PR channels to promulgate such messages. Among the ideas we relayed include RM’s passion to innovate across multiple industries and product lines.

 

During the flotation period, we suggested introducing distinctive elements to highlight RM’s ingenuity, including organizing two fashion shows during the IPO Investor Presentation and Media Conference respectively, to allow the investment community to witness the high-quality and innovative products that it has introduced to the market.

 

RM was listed on SEHK on 8 October 2015, and was among the best performing IPOs in 2015. Its share price rose 16.1% from HK$5.6 to HK$6.5 on debut, and reached HK$13.26 on 10 December 2015, up 136.8% from its offer price.

 

Bronze
Campaign Title

Bringing Capgemini to the forefront of Financial Services
Client

Capgemini Australia
Agency

Red Agency

In 2015, Capgemini Australia needed to raise the profile of its Financial Services (FS) business unit to support growth objectives. Financial dervices is the largest contributing sector for Capgemini globally and the Australian market was set with ambitious growth targets. In Australia Capgemini is a challenger brand and needed to optimise its profile. The key objectives of the campaign were to position Capgemini as a leading provider of consulting, technology and outsourcing services for Australian FS organisations to support business growth objectives, secure 120+ articles for Capgemini FS in Australian media in 2015, increase share of media voice to the top three among key competitors in financial services articles, raise awareness of Capgemini key FS executives and position them as industry thought-leaders to secure ongoing commentary opportunities and regular coverage.