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GA. Young PR Professional of the Year


Winner
Campaign Title

Sarah Edwards
Client

Agency

Ogilvy & Mather

Sarah Edwards joined the travel, tourism and entertainment practice (TTE) at Ogilvy Public Relations Hong Kong in 2011 as a consultant – charged with building the agency’s travel credentials within a highly competitive market and strengthening the practices ‘hub’ and innovative position.
She was promoted to account director within two years. Playing a crucial role in the integration of the discipline’s local social team in the TTE practice in 2013, Edwards now co-leads a team of up to 15 budding PRs and is responsible for new business growth, current client nurturing and expansion, planning, strategy and client counsel as well as the development of individuals. In September 2013, she was promoted again (her second promotion in a year) to corporate communications director.
Edwards excels in pitching, public speaking and gaining full trust from peers and clients - allowing her to lead the charge in growth and farming clients.
Still co-driving the travel practice, maintaining key client relationships and new business leads, Edwards now works with regional presidents to identify internal/external opportunities – representing the group with a dual role. 
Clara Shek, managing director, Ogilvy PR Hong Kong, said: “Sarah is one of the fastest-growing practitioners I’ve ever worked with in my 25 years in PR. She’s smart, responsible, confident and a perfect people person. Her willingness to take on more and daring to step into the unknown allowed us to rapidly expand her capabilities and skills. She shines in every challenge thrown to her.”