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GK. Boutique PR Consultancy of the Year


Winner
Campaign Title

Client

Agency

Red Bridge Communications

Red Bridge Communications’ vision is to be the go-to communications agency for clients that want peer-led strategic counsel, integrated thinking, creative effectiveness and executional excellence. To deliver everything the large networked agencies can, and also what they can’t: flexibility, impartiality, the freedom to take risks and challenge the status quo and results driven entrepreneurial savvy.
Its 2013 business strategy was to target premium and niche brands seeking a lead agency partner to provide end-to-end communications solutions. It didn’t want to limit it’s thinking to traditional public relations activities, but ideas that can be translated across all channels; typically incorporating a strong social, digital and experiential component. It structured its business to give clients greater access to lead senior consultants and specialist advisors to ensure consistently high standards of thinking and campaign management, and focused on its core capabilities and built a portfolio of best-in-class partners to collaborate with in areas beyond its expertise.
As a result, in 2013, the agency achieved 51 per cent revenue growth year on year. It lost only one client and had a staff turnover rate of 6 per cent. The agency acted as lead agency for nine out of its top 10 clients. It continued to develop its social media strategy and extended its crisis management expertise to Sephora, Costa Coffee and other clients.