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GM. Asia-Pacific Network of the Year


Winner
Campaign Title

Client

Agency

FleishmanHillard

2013 was a milestone year for FleishmanHillard with the launch of its refreshed brand and proposition: The Power of True. True speaks to the agency’s unique ability to go beyond the traditional definition of public relations to deliver the power of integrated communications solutions. The commitment to deliver on this vision in Asia Pacific in 2013 has seen our network, which comprises three brands and 19 owned offices across 10 countries, grow 16 per cent organically year on year to reach a record high - despite a slowing economy in China, turmoil in Thailand and emerging market challenges in Southeast Asia - thanks to true innovation and collaboration.
Established in Asia since 1994, the agency started in Beijing and has since expanded to 19 offices in 19 years. In 2013, for the first time, Greater China operations emerged as the largest single generator of revenues with a 49 per cent share of the region. The growth story continues in Southeast Asia where operations expanded 31 per cent driven by a 30 per cent revenue increase from its top three clients and the acquisition of 44 new client relationships, including significant global technology clients such as HP, EMC and SAP.
In certain key sectors our investment in new resources, approaches and expertise has netted tremendous success. At the top is Crisis/Issues Management with a 204 per cent boost in business, followed by Technology up 52 per cent, Brand Marketing up 28 per cent and Manufacturing and Industrials work rising 15 per cent. Proving it is a true network, the agency claims that an average of more than five offices now serve its top 10 clients. Indeed, its belief in establishing true partnerships with clients has seen revenue growth and account acquisition numbers attain new heights in 2013, with top 10 clients growing their spend with FH by 78 per cent and 205 major new client partnerships added across the region.