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Greater China PR Consultancy of the Year


Winner
Campaign Title

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Client

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Agency

Red Bridge Communications China

Recognizing that the marketing communications landscape had transformed since founding the business in 2009, we determined that to stay a front-runner in the industry we had to change too. Our original vision was to build an independent PR agency that could deliver everything the large networked agencies can, and also what they often can’t: flexibility, impartiality, the freedom to challenge the status quo and entrepreneurial savvy. This vision remained fast, but in today’s world the competition was no longer just the large networked PR agencies, but 4As, digital, CRM and even event agencies. In 2015 we grew not only our numbers—with a 30 per cent headcount increase, 88 per cent new business conversion rate, 94 per cent client retention rate and 44 per cent YOY revenue growth—but, more importantly, our long-term vision for the agency.