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H. Regional PR Campaign of the Year

sponsored by

Certificate of Excellence
Campaign Title

Ford EcoSport Reveal

Ford Motor Company

Team Ford

After a six-year break from Dehli’s Auto Expo, Ford made a strategic decision to unveil the EcoSport and debut its global product. Ford’s team of agencies recruited an army of more than 1,000 ‘roving reporters’ from the brand’s community of fans, and to stand out from the other launches, Ford organised a pre-expo reveal of the EcoSport. The roving reporters created more than 2,000 check-ins and posted over 3,5000 updates. Over 350 journalists from across the globe attended the pre-Expo reveal and the livestream of the event received 28,000 views.

Honourable Mention
Campaign Title

Visa go Hong Kong Super Shopper 2012

Hong Kong Tourism Board

Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) spent around US$200,000 (HK$1.68 million) to stage a competition to promote Hong Kong as a summer destination indirectly with Visa, the event sponsor. Young visitors from the top nine short-haul markets of Hong Kong - India, Indonesia, Mainland China, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand – were required to role-play in four specific scenarios and complete shopping missions. The campaign generated total publicity value of around US$25.8 million (HK$200 million) and more than two million unique views on Facebook and other social media platforms.



Zamir Khan
Head of Award Events 

Tel: (+852) 3175 5273
Email: zamir.khan@haymarket.asia


Kaling Man
Events Manager

Tel: (+852) 3175 1993
Email: kaling.man@haymarket.asia


Christopher Amhoff
Senior Account Manager - Brand Media Asia

Tel: (+852) 3118 1500
Email: christopher.amhoff@haymarket.asia