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In-House PR Team of the Year

Campaign Title

Microsoft Asia Communications Team


Microsoft Asia

The Microsoft Asia Communications team, led by Andrew Pickup, senior director of communications, took on the challenge of completely overhauling its communications strategies and priorities. Through bold regional campaigns and initiatives, the team achieved the re-positioning, relevance and renaissance of Microsoft in Asia. Meanwhile, communications within Microsoft Asia is now better understood, more involved and more respected by senior leadership than at any time in the company’s history. We have earned our seat at the leadership table. By moving beyond traditional earned media, the team has extended the remit—and impact—of communications to truly integrated campaigns that fuse owned, earned, influencer, social, digital and internal communications.