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In-House PR Team of the Year


Winner
Campaign Title

Microsoft Asia Communications Team
Client

-
Agency

Microsoft Asia

The Microsoft Asia Communications team, led by Andrew Pickup, senior director of communications, took on the challenge of completely overhauling its communications strategies and priorities. Through bold regional campaigns and initiatives, the team achieved the re-positioning, relevance and renaissance of Microsoft in Asia. Meanwhile, communications within Microsoft Asia is now better understood, more involved and more respected by senior leadership than at any time in the company’s history. We have earned our seat at the leadership table. By moving beyond traditional earned media, the team has extended the remit—and impact—of communications to truly integrated campaigns that fuse owned, earned, influencer, social, digital and internal communications.


 

Awards

Zamir Khan
Head of Award Events 

Tel: (+852) 3175 5273
Email: zamir.khan@haymarket.asia

 

Kaling Man
Events Manager

Tel: (+852) 3175 1993
Email: kaling.man@haymarket.asia

 

Sponsorship
Atifa Silk
Brand Director

Tel: (+852) 3118 1500
Email: atifa.silk@haymarket.asia