<< Back to Winners

K. Corporate Publications


Winner
Campaign Title

End Hunger in Australia
Client

Foodbank Australia
Agency

Red Agency

Foodbank is Australia’s largest hunger relief charity, but it has a very limited public profile. Most people are surprised to learn that two million Australians require food relief every year. The objective of the campaign was to raise awareness of hunger in Australia by providing a definitive narrative around the scale of the problem and how it can be tackled, and to increase federal government funding to Foodbank. Red Agency developed a campaign to raise awareness about hunger in Australia, positioning Foodbank as the authority on the issue and an integral part of the solution to combat the growing problem. It created the inaugural End Hunger in Australia report that presented a robust and comprehensive overview of the scale of the problem of hunger in Australia The report highlighted key statistics, but it is only when one sees the faces of fellow Australians impacted by hunger that the real meaning of these numbers becomes evident. This was the basis for the creation of the pop-up gallery: ‘The Hidden Faces of Hunger’. As a result of the campaign, the state of hunger in Australia was definitively mapped for the first time. Twelve Australian members of parliament attended the launch and the report was distributed to all MPs. The campaign also generated more than 80 media items and had audience potential reach of more than 60 million people.

Certificate of Excellence
Campaign Title

Haematology Protocol Book & Newsletter
Client

The Division of Haematology Medical Oncology and Bone Marrow Transplantation, Department of Medicine, Queen Mary Hospital
Agency

Mind Resource Ogilvy

Haematologists in Hong Kong needed a comprehensive and authoritative platform for up-to-date medical information. A quarterly Haematology Protocol newsletter was published and reached 282 public and private specialists, including doctors and nurses in Hong Kong.

Certificate of Excellence
Campaign Title

Mahindra Everyday
Client

Mahindra Group
Agency

Group Communications, Mahindra

In early 2011, Mahindra & Mahindra launched a new brand position ‘Rise’, to encourage its 155,000 employees to help customers create a better future for themselves and their communities. A new publication was launched that included special sections such as ‘Social Status’ which gave a glimpse of trends on social media. Another section called ‘Data Dashboard’ visually represented facts and statistics on relevant topics.