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New PR Consultancy of the Year


Gold
Campaign Title

Client

Agency

CampaignLab

 CampaignLab was established to help brands join conversations that are already happening. To do this, it knew it couldn’t be like the traditional PR agency—with mostly PR staff and a few bolt-on offerings.

Privately owned and not aligned with any other agency, CampaignLab was purpose built to incorporate a multitude of communications practices and not be reliant on traditional PR or “sister agencies”.

Those team members are united by a passion for newsworthy campaigns and understand creativity drives engagement—whether that’s media, social, WOM or more.

The agency’s unique approach has been well received by the industry. By the end of 2016, just 18 months after launch, CampaignLab had won 13 new accounts, including major brands TomTom and Smartphone maker, OPPO. As a result, it now has a core team of four full-time and two part-time staff.

It has innovated too, introducing a free news-hijacking service called ‘CampaignLab ON’. The services allowed brands to sign up and receive free campaign ideas based on the news trends the agency was already monitoring. This gave CampaignLab a voice and led to a number of new business opportunities.

Key performance metrics from 2016 include revenue in excess of US$500,00, an increase of 175 percent year-on-year, and profit margins at a healthy 22 percent. The agency also won six out of seven new business pitches and has now moved into its own dedicated offices. CampaignLab says its best attributes include an innovative team structure and its proof of execution with established brands like OPPO and TomTom.