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PR Agency Head of the Year


Gold
Campaign Title

Client

James Wright
Agency

Red Agency and Havas

 James Wright is one of the most recognised and respected marketing communications professionals in Australia. He is CEO of Red Agency Group, one of APAC’s most respected and awarded agencies, COO of Havas Australia and MD of Havas PR APAC.

Since arriving in Australia in May 2011, Wright has made a significant and sustained impact on the regional and domestic PR scene. He has made Red Agency a major global creative force; the agency opened in Singapore in 2016 and Wright helped extend the Havas PR APAC network coverage into 12 countries and played a major industry leadership role with industry bodies and through championing thought-leadership topics.

During Wright’s time, Red has become one of the most awarded agencies in APAC, securing over 80 awards since he joined and more than 30 awards over the last 12 months, including many agency-of-the-year accolades. This includes winning PR Awards Asia’s Australia/New Zealand Agency of the Year four years running, from 2013 to 2016, and Campaign Asia-Pacific’s Australia/New Zealand Agency of the Year 2015.

Red Agency picked up seven awards at the PR Awards Asia in 2016. This is unprecedented and speaks to the continued and sustained excellence that the agency has delivered in recent years in both the work, its culture and commercially.

Consistently smashing financial targets for revenue and profitability, Wright has overseen a near seven-fold increase in revenue in six years at Red Agency, and supported the tripling of the Havas Creative Group revenue in Australia over the last three years. During that time his teams have brought many ground-breaking campaigns to the market including a number of world-firsts that have won Cannes Lions, D&AD Pencils and Spikes Asia Awards.