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PR Professional of the Year - Agency


Gold
Campaign Title

Client

Hemant Batra
Agency

Adfactors PR Pvt Ltd

 A chartered accountant by qualification, Hemant Batra changed his career track from investment banking to public relations, and joined Adfactors PR soon after the firm started operations in 1997. During his 18-year tenure, he has been one of the main architects in building Adfactors’ robust financial services practice. Over the years, he has counselled scores of companies, including iconic financial institutions such as the State Bank of India, BSE, Life Insurance Corporation of India, Canara Bank, IDBI Bank and Standard Chartered Bank.

In the past year, Batra undertook exceptional work in terms of PR campaigns, innovative ideas, business growth, team mentoring, and issues and crisis management, in addition to his contribution to PR industry. His work was appreciated by BFSI industry leaders and his team won many campaign excellence awards.

Arundhati Bhattacharya, chairman of SBI, India’s largest bank, said: “Hemant Batra … has been associated with State Bank of India for over a decade. A veteran in the field of BFSI communications, he has an impeccable understanding of various reputation-related issues, which is helpful in crisis management. He is not only good at ideation, but also in execution.”

Batra was named as the PR Professional of the Year at the Indian PR and Corporate Communications Awards organised by Exchange4Media in December, and Best Consultancy Professional—BFSI and Corporate at Fulcrum awards organised by PRAXIS in September.