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S. Young PR Professional of the Year


Winner
Campaign Title

Client

Agency

Perrine Bouhana, Edelman Hong Kong

Bouhana has combined her multi-market expertise with an understanding of a range of disciplines from sustainability, corporate social responsibility, to reputation management to win this award. Sustainability PR is her forte, as proven by her many professional and personal accomplishments in the area. At the age of 27, she has already earned a double Master’s degree at the Paris Dauphine University in France and Tongji University in China, where she was accepted into a programme for sustainable development co-organised with the United Nations – the first of its kind in China. Bouhana received three promotions in as many years working at Edelman, when she joined the agency’s corporate practice based in Shanghai in 2008. She was given responsibility for driving reputation-building exercises for clients such as Unilever, CLP and Starbucks. Other client assignments she managed included corporate sustainability research for HSBC Hong Kong, an internal engagement project for Damco, and a change management project at Cathay Pacific. At HSBC, she was involved in extensive qualitative and quantitative research among the bank’s stakeholder’s groups such as the Hong Kong government and local academics. At Damco, she helped the logistics company navigate a complex business restructuring process in North Asia. At Cathay, she was said to treat professional relationships like how she would her closest friendships. She was subsequently relocated from Shanghai to Hong Kong to support Edelman’s sustainability practice across the Asia-Pacific region. Thought leadership contributions were made in her co-authorship of reports and whitepapers on topics like climate change in China and sustainable supply chains. She is also an active member in NGOs in the sustainability sector, sitting on various committees including Hong Kong’s Climate Change Business Forum Committee and the French Chamber of Commerce’s Sustainable Development Committee. As well as maintaining a personal blog called Sustainability Conversations since 2009, she developed a presentation on the lessons learnt from Obama’s campaigning in that area.