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South Asia PR Consultancy of the Year


Gold
Campaign Title

Client

Agency

Adfactors PR

 Adfactors PR is an independent, multi-specialist PR firm. It is India’s largest PR consultancy. Founded in September 1997, it serves over 300 retained clients, with an employee strength of 575 professionals (458 servicing executives plus 117 support staff). It has offices in 18 cities of India. In 2016, it won more than 30 new retained accounts and managed over 80 percent of key capital market transactions, including IPOs and M&As. Adfactors says the past year was a landmark year for it in terms of competency building, innovation as well as recognition in the form of industry awards. Adfactors won 66 awards for PR excellence at reputed international and domestic shows, including PRWeek Asia 2016, and Campaign Asia-Pacific’s South Asia PR Agency of the Year.

Adfactors’ consolidated revenue for 2016 was US$24.30 million, up 22.8 percent over its 2015 revenue of $19.78 million. It is ranked No in India, and will be completing 20 years in business this September.

Some of the agency’s key new clients in 2016 include Ola Cabs (Uber’s main competitor), Café Coffee Day (Starbucks’ main competitor), Bank of Maharashtra, The Board of Control for Cricket in India, Honda Motorcycles and Scooters, Canara Bank and Tata Sons.