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Southeast Asia PR Consultancy of the Year


Winner
Campaign Title

Client

Agency

Leo Burnett / Arc Worldwide Malaysia

2014 proved to a strong year for Leo Burnett/Arc Worldwide Malaysia in terms of financial growth, originality in ideation, media reach, public engagement for clients and regional industry recognition. The agency focused on its people, sharpening skills and generating thought leadership. It set out to achieve double digit revenue growth by integrating PR and social media solutions. Its strategic thinking, progressive solutions and fast response time not only sealed its ties with existing clients but propelled new business growth. And, by maximizing efficiencies, the network saw its operating margin increase to higher than the Leo Burnett Global average. The agency claims 90 per cent success rate in new business and organic wins including Petronas, McDonald’s, AirAsiaBIG, Aeon, Nestle and Unilever-Vaseline. It continued to work with long-standing clients McDonald’s, P&G and YTL. Leo Burnett/Arc’s focus on talent saw all staff given the opportunity for training, with 80 per cent attending courses. The agency spent Rm1.2 million on training during the year, with the majority of its staff attending multiple training programmes. It also refined its structure through creating ‘integrators’ – people with the ability to see and leverage on business opportunities to maximise results and create the most impact for clients, and launched LB Learning Centre for creating and developing effective ideation. The ‘PR’s P.O.V’ approach was incorporated in pitches, and Leo Burnett’s HumanKind toolkit used to drive client’s business results.