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Southeast Asia PR Consultancy of the Year


Gold
Campaign Title

Client

Agency

Rice Communications

 Founded in January 2009, Rice Communications is a regional PR agency with influence at the heart of its business.

Rice believes that everything it does—from delivering quality work that positively impacts its clients’ businesses, to being a place that people love to work—is intertwined with its mission to influence, be agile and continually innovate for growth.

Last year was a monumental one for Rice. Headquartered in Singapore, it continued to grow its footprint in the region with the opening of Beijing and Hong Kong offices. Both offices are helmed by local PR talent with strong communications expertise and valuable in-market experience, which has helped expand its reach within these markets.

In 2016, Rice also began to shift towards operating on a single P&L model, with the aim of aligning everyone in the business on the same goals, allowing greater collaboration across its offices and enhanced reach for clients. As the team continues to grow across the region, it recognises the importance in resource efficiency and flexibility.

This agency has come a long way since Rice was established in 2009—its services now extend beyond traditional public relations and media relations, as it has grown to become an all-encompassing service agency. As such, in 2016 it launched Rice Studio to service the visual creative needs for clients, including video storyboarding, filming, production and photography.

Rice has put a lot of effort into building a work environment where people are excited to arrive each day. As it grows, it intends to remain staff-focused and continue to foster a culture of respect and understanding.