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U. PR Consultancy of the Year


Winner
Campaign Title

Client

Agency

GolinHarris

In the face of stiff competition and a struggling economy GolinHarris Hong Kong took a proactive approach to the difficulties with it’s “think BIG, deliver BIGGER” mindset. This paid dividends as 2011 saw a dramatically improved financial performance resulting in revenue grow increasing by 56 per cent and profits by nearly 200 per cent making it the fastest growing GolinHarris office anywhere in the world. GolinHarris Hong Kong managed the communication strategies for several of the territories largest infrastructure projects during 2011 including the West Kowloon Cultural District and the Airport Authority Hong Kong, while handling one of the largest consumer marketing campaigns, the launch of Galaxy Macau. This was part of a wider strategy that included the retention of 90 per cent of the firm’s top 20 retainer clients, of which over 70 per cent increased their work with the agency. In addition, GolinHarris Hong Kong secured more than 25 new client relationships leading to an increase of 28 per cent in workforce across the agency. The firm examined the increasing need of its clients for more advanced and integrated professional services, leading to the identification of three key areas where it could strengthen its offerings. While at the same time the firm’s strategic objective was to expand their business offerings in distinct ways relevant to the Hong Kong organisations, satisfying their requirements to move faster, more strategically and more creatively than ever before. GolinHarris Hong Kong has a longstanding roster of blue-chip clients including Hong Kong-based conglomerates Jardine Matheson, Li & Fung, Hongkong Land, CLP and Vtech. The firm’s MNC clients include Shell and Standard Chartered, while their consumer brands include Nestle and ZESPRI. Major new retainer business in 2011 included New World Development and Singapore Tourism Board, while new projects included American Express, Gieves & Hawkes, San Miguel and Vodafone among others. The agency enjoyed an impressive staff retention rate of 85 per cent, an impressive achievement for an industry notorious for high staff turnover. Also as part of the annual staff survey 86 per cent of the agency’s staff agreed that “the agency was going in the right direction” compared with 56 per cent in 2010.