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Y. Mid-Size Network of the Year


Winner
Campaign Title

Client

Agency

Bite

Last year marked Bite’s transformation from a PR firm into an integrated, content-driven marketing services agency. While staying true to the heart of its proposition — content and storytelling — Bite focused on five core service areas, including strategy and insight, public relations, marketing communications, content and creative, as well as digital and technology. Following its acquisition of OneXeno and Interlink Systems in the past two years, Bite acquired the Hong Kong-based Asia operations of US-based search firm Red Bricks Media, further expanding its search capabilities, which added to the content, social media and web development strengths that are the anchors of Bite’s integrated digital service offering. By enhancing digital strength through new hires in Hong Kong, Shanghai, Singapore and New Delhi, Bite’s digital work in the region topped 50 per cent of total revenue in the 2012 financial year, up from 32 per cent the previous year. In addition, the agency continued its innovation, notably its real-time bidding search marketing campaigns for Marriott in China on the Marin Software platform, and driving online viewership for CNN using automated keyword technology. Apart from its existing clients, such as Adobe, CNN, Epsilon, FedEx and Tencent, Bite also attracted several blue chip client mandates with its approach to integrated marketing services in 2012, such as CommScope, Far East Energy, the Bill & Melinda Gates Foundation, Qatar Airways and Sony Professional. While the agency’s management team has been driving its transformation, Bite has kept 21 per cent of its team on board for three years or more, thanks to its core values of teamwork, creativity, passion, courage and fun, which provide continuity and a sense of purpose throughout its transformation.