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Young PR Professional of the Year - Agency


Gold
Campaign Title

Client

Anthony Larmon
Agency

Echo Myanmar

 Anthony Larmon, managing director, Echo Myanmar, aged 28, is a young, entrepreneurial pioneer of Myanmar's nascent public relations industry. He brings with him experience at two of the largest global PR networks with the intention of imparting that experience on the first generation of PR professionals in Myanmar. His love for emerging markets was born at Edelman Germany, where he supported CSR and media relations campaigns in Germany and in Eastern European markets.

Larmon is developing Myanmar's first generation of PR professionals since media was uncensored in 2012. He brings with him a background at top global firms, Edelman and FleishmanHillard, and works tirelessly to impart this experience onto local professionals. Under his leadership, Echo Myanmar revenues grew 300 percent from January 2016 to January 2017, and he added marquee retainer clients such as Coca-Cola, Microsoft, Volkswagen, FrieslandCampina and others in the same timeframe for both public relations and social media management.

His team has grown from 10 to 28 people in the past year, and he regularly provides training to both his own team and members of the media and marketing community.

Even with limited options in Myanmar for industry work, Larmon has been active in charitable causes, providing pro bono counsel and media-relations work for International Women’s Week Myanmar, WWF and Pearl Heart Animal Shelter.