Early Bird Deadline: 5 March, 2021

 Entry Deadline: 7 April, 2021

 Late Entry Deadline: 13 April, 2021


Atifa Silk

Managing Director
Campaign Asia Pacific

I’m delighted to invite you to participate in the 20th PR Awards Asia to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.

The PR Awards Asia, brought to you by PRWeek and Campaign, are an opportunity for you to shine the spotlight on your work and celebrate your achievements with the leading communicators and agencies in Asia-Pacific. Following feedback from the industry, we have introduced new categories into the 2021 awards to celebrate DE&I and campaigns on virtual platforms, as well as introduced the specialist consultancy of the year category. In addition, there is a new section unique to this year’s awards to recognise COVID-related work, including crisis management and internal comms, during the eligibility period.

In our commitment to delivering an awards programme that showcases the industry’s best and brightest, we are inviting entries from across the region that illustrate best strategies and achievements that have been transforming businesses and brands.

The judging, as always, will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.

The PR Awards are for those that are defining thinking and driving the public relations industry forward. If you believe you have a success story to celebrate, this is your chance for recognition by the industry’s leading PR luminaries.

We look forward to another truly competitive year and uncovering work that is creative and inspirational.



General Guidelines & Information


Who Should Enter

The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region (including Australia and New Zealand).


Eligibility Period

All entries should relate to achievements ONLY during the period 1 January 2020 to 13 April 2021. Your work must have made an impact and the results must be within this time frame.

Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying period.

The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.


Dates and Deadlines

NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).

Early Bird Entry Deadline: Friday, 5 March 2021
Entry Deadline:   Wednesday, 7 April 2021
Late Entry Deadline:   Tuesday, 13 April 2021
Shortlist Announcement: Tuesday, 25 May 2021
Winner Announcement: Wednesday, 16 June 2021

Entry Fees

NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).

Early Bird Entry Fee: HKD2,900
Normal Entry Fee: HKD3,400
Late Entry Fee : HKD3,850

Entry fees are payable in Hong Kong Dollars (HKD).

A separate fee is payable for each entry submission.

Entry fees are due at the time of submission and non-refundable.

Entry submissions which are not paid for will NOT proceed to judging and Haymarket Media Limited will retain the right to claim for unpaid entry fees.

Awards Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

2020 Shortlist

2020 Winner

2020 Judges

The awards will be independently judged by a panel of leading senior PR practitioners from agency and in-house environments. A great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of guidelines of entry.

Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.

Akiko Chinju

Senior Marketing & Communications Manager – Japan
AXA Investment Managers Japan Ltd.

Amanda Cheung

General Manager – Corporate Branding & Event Management

Amy Zhang

Marketing Director
Hasbro Trading ( China ) Co., Ltd

An-ching Chang

VP CMO/ECD Gap Asia (China/Japan)
Gap Inc.

Anindya Dasgupta

CEO & Founder
Growth Officer Inc Pte. Ltd.

Anne Geronimi

Group Communication Director
Bluebell Group

Annie Cheng

Head of Corporate Communications China

Arwa Husain

Director- Financial Services
Adfactors PR

Belinda Tan

Vice President, Corporate Communications & Responsibility DHL Asia Pacific, Eastern Europe, Middle East & Africa
DHL Express Singapore Pte LTd

Caroline Hsu

Managing Director, APAC
The Hoffman Agency

Chaitan Rao

Marketing Director
Friesland Campina

Chloe Reuter

Founding Partner
Reuter Communications

Christian Foddis

CEO, Asia
Ferragamo HK Ltd

Daniel Tan

Executive Director, Marketing, Content Sales & Distribution (South APAC & Middle East)
The Walt Disney Company

Edna Koh

Managing Director (Media, Content & Awards), Group Strategic Marketing and Communications
DBS Bank

Elaine Ng

Head of Communications, ASEAN Pacific

Elan, Yuying Shou

Executive VP, Managing Director Greater China, Regional Director of Asia
Ruder Finn Asia

Eric Li

Senior Director, Consumer Engagement and Marketing Service
Abbott Nutrition International

Eunice Wong

Chief Growth Officer, Greater China
Ketchum Hong Kong

Hanks Lee

Head of Corporate Communications
A.S. Watson

Humsa Dhir

Head – PR and Corporate Communications
Sony Pictures Networks India (SPN)

Ian Rumsby

Chair, Strategy, APAC; Regional Head of United Minds; Chair, Australia
Weber Shandwick

Jason Chang

General Manager
Elite PR Group

Jennifer Tear

Vice President, Communication & Public Affairs

Jojo Tang

Vice President Public Relations & Press
Porsche (China) Motors Limited

Jon Walsh

Senior Manager, Global Communications
INFINITI Motor Company Ltd.

Karen Li

Head of Corporate Communications
Volkswagen Group China

Kelvyn Foo

Vice President, Brand & Consumer Practice Lead
Omnicom PR Group

Lynne Anne Davis

President, Asia Pacific

Margaret Key


Mayda Jutahkiti

General Manager
Rice Communications Pte Ltd

Mia Trinephi

Head of Corporate Clients Brand & Communications, APAC
BNP Paribas

Michelle Tan

Head of Marketing
Aesop Asia

Mitch Hayes

Head of Corporate Communications, Asia ex-Japan

Paul Hicks

Founder & Chairman
GHC Asia

Pearl Lai

Corporate Communications & CSR Director
Carlsberg Malaysia

Peter Larko

Director of Marketing and Public Relations
Mercedes-Benz Hong Kong Ltd.

Preeti Gupta

Corporate Affairs Director
BMW Group Asia

QC Liang

President & CEO, Greater China
Hill + Knowlton Strategies

Ray Rudowski

Managing Director
Epic Communications

Richard Arboleda

President and COO
The EON Group

Rosemary Merz

Managing Director

Roshni Chatterjee

Head of Marketing and Community
Jungle Ventures

Ross Rowbury

Edelman Japan K.K.

Ryuta Hattori

Head of Communications

Samuel Mak

Madison Communications

Sara Pereira

Regional Technology Lead, APAC
WE Communications

Serena Di Sarra

Vice President Consumer Marketing and PR Asia, Middle East and Africa

Shirley Lam

Senior Vice President, Corporate Affairs

Simon Shing

AVP and Head of Marketing
FWD Insurance

Simran Singh

Regional Communications Leader – Modern Workplace, Devices, Education, Microsoft Asia
Microsoft Asia

Stephen Thomas

Head of Group Brand & Communications
AIA Group

Vibha Bajaj

Vice President
American Express Banking Corp.

Vivian Fok

Managing Director

Voal Voal Wong

Managing Partner

Wendy Pang

Director, Corporate Affairs
Prudential Hong Kong Limited

Xingrong Wang

General Manager, Corporate Communications, PACS
Coca-Cola China


PR Awards Asia is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the industry itself and the suppliers that serve them. By sponsoring you are able to brand your company to the major decision makers within both client companies and PR consultancies who make up the public relations industry in Asia.

For more information on partnership opportunities please contact:
Gareth Scott
Commercial Director SEA
Direct: +65 6579 0556
Email: gareth.scott@haymarket.asia

Contact Us

Zamir Khan

General Award Enquiry

Kaling Man


Gareth Scott

Commercial Director SEA


WeChat ID: CampaignAsia