I’m delighted to invite you to participate in the 20th PR Awards Asia to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.
The PR Awards Asia, brought to you by PRWeek and Campaign, are an opportunity for you to shine the spotlight on your work and celebrate your achievements with the leading communicators and agencies in Asia-Pacific. Following feedback from the industry, we have introduced new categories into the 2021 awards to celebrate DE&I and campaigns on virtual platforms, as well as introduced the specialist consultancy of the year category. In addition, there is a new section unique to this year’s awards to recognise COVID-related work, including crisis management and internal comms, during the eligibility period.
In our commitment to delivering an awards programme that showcases the industry’s best and brightest, we are inviting entries from across the region that illustrate best strategies and achievements that have been transforming businesses and brands.
The judging, as always, will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.
The PR Awards are for those that are defining thinking and driving the public relations industry forward. If you believe you have a success story to celebrate, this is your chance for recognition by the industry’s leading PR luminaries.
We look forward to another truly competitive year and uncovering work that is creative and inspirational.
The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region (including Australia and New Zealand).
All entries should relate to achievements ONLY during the period 1 January 2020 to 13 April 2021. Your work must have made an impact and the results must be within this time frame.
Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying period.
The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.
NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).
| Early Bird Entry Deadline: | Friday, 5 March 2021 |
| Entry Deadline: | Wednesday, 7 April 2021 |
| Late Entry Deadline: | Tuesday, 13 April 2021 |
| Shortlist Announcement: | Tuesday, 25 May 2021 |
| Winner Announcement: | Wednesday, 16 June 2021 (Campaign Categories) Thursday, 17 June 2021 (Pandemic Response, Consultancy, Individual/Team/Company, Grand Prix Categories) |
NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).
| Early Bird Entry Fee: | HKD2,900 |
| Normal Entry Fee: | HKD3,400 |
| Late Entry Fee : | HKD3,850 |
Entry fees are payable in Hong Kong Dollars (HKD).
A separate fee is payable for each entry submission.
Entry fees are due at the time of submission and non-refundable.
Entry submissions which are not paid for will NOT proceed to judging and Haymarket Media Limited will retain the right to claim for unpaid entry fees.
In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.
The awards will be independently judged by a panel of leading senior PR practitioners from agency and in-house environments. A great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of guidelines of entry.
Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.
PR Awards Asia is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the industry itself and the suppliers that serve them. By sponsoring you are able to brand your company to the major decision makers within both client companies and PR consultancies who make up the public relations industry in Asia.
For more information on partnership opportunities please contact:
Gareth Scott
Commercial Director SEA
Direct: +65 6579 0556
Email: gareth.scott@haymarket.asia
