2021 winners have been announced.

“REGISTER YOUR INTEREST” to find out more for 2022 launch details.


Atifa Silk

Managing Director
Campaign Asia Pacific

I’m delighted to invite you to participate in the 20th PR Awards Asia to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.

The PR Awards Asia, brought to you by PRWeek and Campaign, are an opportunity for you to shine the spotlight on your work and celebrate your achievements with the leading communicators and agencies in Asia-Pacific. Following feedback from the industry, we have introduced new categories into the 2021 awards to celebrate DE&I and campaigns on virtual platforms, as well as introduced the specialist consultancy of the year category. In addition, there is a new section unique to this year’s awards to recognise COVID-related work, including crisis management and internal comms, during the eligibility period.

In our commitment to delivering an awards programme that showcases the industry’s best and brightest, we are inviting entries from across the region that illustrate best strategies and achievements that have been transforming businesses and brands.

The judging, as always, will be led by leading professionals from the in-house ranks, as well as senior agency executives. The judges will ensure that entries are reviewed according to the demanding set of criteria.

The PR Awards are for those that are defining thinking and driving the public relations industry forward. If you believe you have a success story to celebrate, this is your chance for recognition by the industry’s leading PR luminaries.

We look forward to another truly competitive year and uncovering work that is creative and inspirational.



General Guidelines & Information


Who Should Enter

The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region (including Australia and New Zealand).


Eligibility Period

All entries should relate to achievements ONLY during the period 1 January 2020 to 13 April 2021. Your work must have made an impact and the results must be within this time frame.

Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying period.

The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.


Dates and Deadlines

NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).

Early Bird Entry Deadline: Friday, 5 March 2021
Entry Deadline:   Wednesday, 7 April 2021
Late Entry Deadline:   Tuesday, 13 April 2021
Shortlist Announcement: Tuesday, 25 May 2021
Winner Announcement: Wednesday, 16 June 2021 (Campaign Categories)
Thursday, 17 June 2021 (Pandemic Response, Consultancy, Individual/Team/Company, Grand Prix Categories)

Entry Fees

NOTE: All cut-off times for the deadlines are 6pm HK time (UTC/GMT+8:00).

Early Bird Entry Fee: HKD2,900
Normal Entry Fee: HKD3,400
Late Entry Fee : HKD3,850

Entry fees are payable in Hong Kong Dollars (HKD).

A separate fee is payable for each entry submission.

Entry fees are due at the time of submission and non-refundable.

Entry submissions which are not paid for will NOT proceed to judging and Haymarket Media Limited will retain the right to claim for unpaid entry fees.

Awards Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

2021 Shortlist

2021 Winner

2021 Judges

The awards will be independently judged by a panel of leading senior PR practitioners from agency and in-house environments. A great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of guidelines of entry.

Judges may move entries between categories if deemed to be unsuitable for the category entered, but appropriate for another. Category changes will be made solely at the discretion of the judges and their decisions will be final.

Akiko Chinju

Senior Marketing & Communications Manager
– Japan
AXA Investment Managers Japan

Alistair Marshall

Head of Internal Communications
Coles Australia

Amelia Lim

Director, Brand & Communications
Sterk & Pan

Andres Vejarano

Founder & Chief Collaboration Officer

Annie Cheng

Vice President,
Head of Corporate Communications,
Greater China

April Yuan

Head of Communications and Public Affairs

Arwa Husain

Adfactors PR

Ashley Thng

Marketing Director

Azmar Sukandar

Head of Communications & Society, APAC

Azwar Kamarudin

Country Government Affairs Head

Belinda Tan

Vice President,
Group Communications,
Sustainability & Brand,

Caroline Gurney

Managing Director,
Head of Marketing,
Communications & Community
UBS AG Australia

Caroline Hsu

Managing Director, APAC
The Hoffman Agency

Colin D’Silva

Vice President Corporate Affairs/Government Relations

Darren Burns

Managing Director,
Singapore & SEA / President,
Asia Pacific

David Kiu

Vice President,
Global Public Affairs
Mars Wrigley

Edward Joseph Francisco

Head and Assistant Vice President for Communications - The Philippines
Ford Motor Company

Elan Shou

Executive VP, Managing Director Greater China,
Regional Director of Asia
Ruder Finn Asia

Emma Richards

Head of Communications Asia

Geraldine Kan

Asia Markets

Guy Kellaway

Communications Director
Nestlé Indonesia

Gwen Cheong

Head, Corporate and Consumer Affairs, Dairy Farm Group, SEA
Dairy Farm Group

Hanks Lee

General Manager -
Corporate Communications
A.S. Watson

Humsa Dhir

Head – PR and Corporate Communications
Sony Pictures Networks India

Jason Chang

General Manager
Elite PR Group

Jocelyn Tan

Head of Marketing,
Alcatel-Lucent Enterprise

Johan Villet

Global Corporate Communications

Jojo Tang

Vice President Public Relations & Press
Porsche (China) Motors

June Lam Janse van Rensburg

  General Manager
Abbott Laboratories

Kanika Nijhawan

Marketing Head, Sr. Manager Brand and Digital
Reebok India

Karen Li

Senior Director
Volkswagen Group China

Kaye Lim

General Manager, Corporate Communications & Corporate Social Responsibility
Toyota Motor Asia Pacific Pte Ltd

Konnie Zhu

External Relations
General Manager,
China & North Asia
General Mills

Lauren Kal

KTM (Korea, Taiwan, Mongolia) Cluster Marcom Head
Schneider Electric

Lauren Stewart

Principal, Head of APAC Communications
BNY Mellon Investment Management

Lynne Anne Davis

President & Senior Partner, Asia Pacific
FleishmanHillard & Omnicom PR Group

Margaret Key


Mark Phibbs

VP, Global Insights
& Analytics and APJC Marketing
Cisco Systems (USA)

Matthew Walker

SVP & Regional Chief Marketing Officer
AIG Japan

Mayda Jutahkiti

General Manager
Rice Communications

Melissa Wong

Marketing Director
Hawley & Hazel Marketing (Malaysia) Sdn Bhd

Melita Teo

Chief Customer and Digital Officer
AIA Singapore

Meryl Adiel Hernandez

Corporate Communications Head
McDonald's Philippines

Mimi Fong

The Walt Disney Company, APAC
Executive Director, Communications & Public Affairs Consumer Products,
Games & Publishing

Mitch Hayes

Head of Corporate Communications,
Asia ex-Japan

Mona Monika

Head of Group Strategic Marketing & Communications (GSMC)
PT Bank DBS Indonesia 

Natalie Yuen

External Affairs Director Hong Kong and Taiwan

Ngoc Pham

Head of Communications & PR
H&M Vietnam

Nila Marita

Chief of Corporate Affairs
Gojek Group

Paul Pi

Senior Vice President, GM
Adidas Korea

Pearl Lai

Corporate Affairs Director
Carlsberg Malaysia

Peter Larko

Director of Marketing &
Public Relations
Mercedes-Benz Hong Kong

Peter Smyth

Director, Marketing and Communications
Van Cleef & Arpels Japan

Rachel Lee

Head of Communications, Regional Operating Unit, Southeast Asia & South Korea
Boehringer Ingelheim

Ray Rudowski

Managing Director
Epic Communications

Rebecca Chiou

Communications Director
Converse Asia

Renata Suyono

Head of Corporate Communication
Decathlon Indonesia

Richard Arboleda

President and COO
The EON Group

Ryuta Hattori

Head of Communications

Sara Pereira

Regional Lead, Technology, APAC
WE Communications

Shweta Shukla

Senior Director/ Head Corporate Affairs
Kellogg's AMEA (APAC - Middle East - Africa)

Simon Shing

AVP and Head of Marketing
FWD Insurance

Sophia Kim

Vice President of Global Communication, Mobile Business
Samsung Electronics

Toby Doman

Communications Director - APAC
Dow Jones

Tom Evrard

Senior Managing Director
FTI Consulting (Singapore)

Tyler Kim


Vivian Fok

Managing Director

Wendy Pang

Director, Corporate Affairs
Prudential Hong Kong

Xingrong Wang

General Manager, Corporate Communications, PACS
Coca-Cola China


PR Awards Asia is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the industry itself and the suppliers that serve them. By sponsoring you are able to brand your company to the major decision makers within both client companies and PR consultancies who make up the public relations industry in Asia.

For more information on partnership opportunities please contact:
Gareth Scott
Commercial Director SEA
Direct: +65 6579 0556
Email: gareth.scott@haymarket.asia

Contact Us

Zamir Khan

Group Head of Awards Events

General Award Enquiry

Kaling Man

Senior Awards & Events Manager


Gareth Scott

Commercial Director SEA


WeChat ID: CampaignAsia