Ca-Mie De Souza
Regional Crisis Lead Asia Pacific
Shell
Campaign Asia-Pacific is pleased to launch the PR Awards Asia-Pacific 2026.
Now in their 25th year, the PR Awards Asia-Pacific are a firmly established fixture on the industry calendar, recognising the work, people and organisations shaping communications across the region. Each year, the programme reflects how the discipline is evolving, and 2026 is no exception.
This year, we introduce a new segment dedicated to Artificial Intelligence. These categories are designed to recognise PR work that uses AI thoughtfully, creatively and responsibly, delivering real impact rather than novelty. The new AI categories are:
We have also refined several existing categories to better reflect today’s communications landscape. In the Campaign category, Sport and Esport/Gaming are now recognised separately. Finance Communications has been updated to Financial Services and Banking, and Lifestyle/Travel has been added to reflect the growing influence of this sector across Asia-Pacific.
Within the Effectiveness category, Best Brand Collaboration has been introduced. Best Sponsorship and Partnership has been streamlined to Best Sponsorship, while Best Use of VR/AR/MR has evolved into Best Use of Immersive Technology.
As always, entries will be judged by a senior jury of agency and in-house leaders from across the region. Their role is to recognise work that demonstrates clarity of thinking, strength of execution and meaningful results.
If your work has helped shape conversations, shift perceptions or deliver lasting impact, we encourage you to submit. We look forward to celebrating the very best of PR across Asia-Pacific in 2026.
The awards will be independently judged by a panel of leading senior PR practitioners from agency and in-house environments. A great care is taken in selecting a jury comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines are designed to eliminate vested interest or breaches of guidelines of entry.
Jury Nominations are encouraged from all sectors, focusing specifically on leading client marketers in the APAC region. Please fill in the form by clicking this LINK.
Stay tuned, 2026 judges to be announced!
PR Awards Asia-Pacific is the foremost event in the Public Relations industry’s calendar, attracting sponsors from both the industry itself and the suppliers that serve them. By sponsoring you are able to brand your company to the major decision makers within both client companies and PR consultancies who make up the public relations industry in Asia.
For more information on partnership opportunities please contact:
Jaime Ng
Events Director, Campaign Asia-Pacific
Email: Jaime.Ng@haymarket.asia
