Best use of digital
| Award |
Campaign title / Client |
Agency |
| Winner |
Pond’s Age Miracle Blogger Blind Trial, Unilever |
Ogilvy Public Relations Worldwide |
| Certificate of Excellence |
Universal Studios Japan Summer Promotion “Kizuna-Lab”, Universal Studios Japan |
BlueCurrent Japan, Tribal Media Housse |
| Certificate of Excellence |
Enabling a mission to the ‘Plastic Vortex’, Project Kaisei |
Fleishman-Hillard |
Promotional activity of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Kevin 37 – Kogan Technologies, Kogan Technologies |
Professional Public Relations |
| Honourable Mention |
COTTON – BEYOND YOUR IMAGINATION™ 2009 China Consumer PR Campaign (Jan. – Jul.), Cotton Incorporated/Cotton Council International |
Ruder Finn |
Employee communications campaign of the year
| Award |
Campaign title / Client |
Agency |
| Honourable Mention |
Live Positively, Coca-Cola South Pacific |
mpact Employee Communications, an Ogilvy Public Relations Worldwide Company |
Regional PR Campaign of the Year
| Award |
Campaign title / Client |
Agency |
| Winner |
Earth Hour 2009, Earth Hour Global |
WWF |
| Honourable Mention |
Emerging Markets Small Business Confidence Monitor, HSBC |
HSBC |
Arts, entertainment & media campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Launching the first Museum of Australian Democracy, Museum Of Australian Democracy at Old Parliament House |
Pulse Communications, an Ogilvy Public Relations Worldwide Company |
| Certificate of Excellence |
Launch of Viacom 18’s ‘Colors’, Viacom 18 Media PVT LTD |
Ipan Hill & Knowlton |
| Honourable Mention |
Nat Geo’s Mission Navy, National Geographic Channel India |
Genesis Burson-Marsteller |
Product brand development campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Building the Lifecell India brand, Lifecell International |
MS&L Worldwide – Hanmer MS&L India |
| Certificate of Excellence |
Yahoo! Kimo News “Interview with Leaders” Campaign, Yahoo! Taiwan |
APEX Communications Consultants |
| Certificate of Excellence |
Driving Household Penetration for Vegemite, Kraft Foods |
Royce |
| Honourable Mention |
PR Helps ANZ Empower Women, ANZ |
Pulse Communications, an Ogilvy Public Relations Worldwide Company |
Consumer launch campaign of the year
| Award |
Campaign title / Client |
Agency |
| Certificate of Excellence |
World’s Biggest Free Nights Offer, InterContinental Hotels Group |
InterContinental Hotels Group |
| Honourable Mention |
Building Zespri Kiwifruit Season in South East Asia (SEA), Zespri International |
Baldwin Boyle Shand (Singapore), Grayling (Thailand), Inke Maris (Indonesia), PDQ (Malaysia), Bridges@com (The Philippines |
Healthcare ethical campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Australian Launch of YAZ – “Less is more with 24/4”, Bayer Australia |
Weber Shandwick |
| Certificate of Excellence |
Allegra: Impaired Performance Zero Project, sanofi-aventis Japan |
MS&L Worldwide – MS&L Japan |
| Honourable Mention |
A Butterfly Spreads its Wings in China, Merck Serono |
Ogilvy Public Relations Worldwide |
Technology campaign of the year
| Award |
Campaign title / Client |
Agency |
| Certificate of Excellence |
HP AiO Sichuan Campaign, China HP |
Hill & Knowlton (China) |
| Certificate of Excellence |
Intel Blogathon 2009: 10 Bloggers. 24- Hours, Intel Technology Asia |
Ogilvy Public Relations Worldwide |
| Honourable Mention |
Identifying Australia’s Productivity Gap, Telstra |
Howorth and Parker & Partners, Ogilvy Public Relations Worldwide Companies |
Business-to-Business Campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council |
Dentsu Public Relations Inc. |
| Honourable Mention |
UPS Asia Business Monitor – Helping SMEs Hunt for New Trails, UPS Singapore Pte Ltd |
Ogilvy Public Relations Worldwide, Hong Kong |
Corporate branding campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
New Possibilities Corporate Brand Campaign, Standard Chartered |
Standard Chartered |
| Certificate of Excellence |
Connecting with India’s Youth, TCS |
Tata Consultancy Services |
| Honourable Mention |
Where Are They Now? — Plan International’s Return to Hong Kong, Plan International Hong Kong |
Golin Harris |
Corporate publications
| Award |
Campaign title / Client |
Agency |
| Certificate of Excellence |
One Voice – DHL Newsletter for global customers, DHL Global Customer Solutions |
DHL, Global Customer Solutions |
| Certificate of Excellence |
Pertamina TV – From static to eye-holding , PT Pertamina (Persero) |
Fleishman-Hillard, Opus Management, Prisma Public Relations, Terrasys |
Public Affairs Campaign of the Year
| Award |
Campaign title / Client |
Agency |
| Winner |
Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council |
Dentsu Public Relations Inc. |
| Certificate of Excellence |
Tsuen Wan Adventist Hospital Extension Project-Public Affairs, Tsuen Wan Adventist Hospital |
The PR People Consultancy |
| Honourable Mention |
“Do it your way” Active Ageing Heroes, Council for Third Age |
Ogilvy Public Relations Worldwide |
Financial communications campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Manchester Unity merger with HCF, Manchester Unity |
Sefiani Communications Group |
| Certificate of Excellence |
ING Investor Dashboard, ING Asia/Pacific |
In-house, Burson-Marsteller |
| Certificate of Excellence |
Effective Positioning – Prescription for success, China Metal Recycling Holdings Ltd |
SPRG |
| Honourable Mention |
A Game-changing Play for Changyou, Changyou.com |
Ogilvy Public Relations Worldwide |
Crisis or issues management campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Court of Public Opinion, Henry Davis York |
Cannings Corporate Communications |
| Certificate of Excellence |
Driving a great result for Ford Australia, Ford Australia |
Ogilvy Public Relations Australia |
Public sector campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
GTX Digital Communications Campaign, Korea’s Gyeonggi Provincial Government |
Fleishman-Hillard/ Domo Communication Consulting |
| Certificate of Excellence |
Support Child Home Safety, Hong Kong Paediatric Foundation & the Rotary Club District 3450 (Hong Kong, Macau and Mongolia) |
Grey Healthcare, Hong Kong |
| Honourable Mention |
Branding Cavite Project, Provincial Government of Cavite |
EON The Stakeholder Relations Firm |
Corporate social responsibility campaign of the year
| Award |
Campaign title / Client |
Agency |
| Certificate of Excellence |
2009 Love for Women in RA Campaign, Abbott Korea |
The Communications Enzaim |
| Honourable Mention |
Bridging the Gap from School to Society – The Autistic Youth Work Experience Programme, MSIG Insurance |
Ogilvy Public Relations Worldwide |
Environmental campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Earth Hour 2009, Earth Hour Global |
WWF |
| Certificate of Excellence |
Volkswagen Green Future Olympic Host City Tour, Volkswagen Group China |
Ruder Finn |
| Certificate of Excellence |
HP Power to Change, Hewlett Packard |
Waggener Edstrom |
| Honourable Mention |
Green Possibilities Environmental Campaign, Standard Chartered |
Standard Chartered |
Young PR professional of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
|
Linda Lee, Weber Shandwick |
| Runner up |
|
Julie Joseph, The PRactice |
PR agency head of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
|
Jimmy Tay, Hill & Knowlton |
| Runner up |
|
Georgeana Fung, Burson-Marsteller |
PR consultancy of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
|
Golin Harris, Hong Kong |
| Runner Up |
|
Edelman IndoPacific |
Brand communicator
| Award |
Campaign title / Client |
Agency |
| Winner |
|
Mahindra |
Mid-size network of the year
| Award |
Campaign title / Client |
Agency |
| Honourable Mention |
|
Text 100 Asia Pacific |
Campaign of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
Japan’s Milk Price Problem: The 30 year challenge, Japan Dairy Council |
Dentsu Public Relations Inc. |
| Winner |
Earth Hour 2009, Earth Hour Global |
WWF |
Asia Pacific network of the year
| Award |
Campaign title / Client |
Agency |
| Winner |
|
Ogilvy Public Relations Worldwide, Asia Pacific |
| Runner up |
|
Hill & Knowlton |
