2010

Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
  Stitch! On the Loose Disney Channels Hong Kong Dolphinic Limited
  The 34th Hong Kong International Film Festival Hong Kong International Film Festival Society Fleishman  Hillard
Honourable Mention Elevating the Jaipur Literature Festival to the Int’l stage Teamwork Films Pvt Ltd MS&LGROUP
Certificate of Excellence Live Your Dream and Reach For The Stars Madame Tussauds Hong Kong Ogilvy Public Relations Worldwide
Winner Uncensored Conversations Museum of Australian, Democracy at Old Parliament House Porter Novelli
Promotional Activity of the year
Award Campaign title Client Agency
Honourable Mention Martell VSOP-The Ultimate Start-up Space Pernod Ricard Singapore Pte Ltd TBWA/Singapore Pte Ltd
Product Brand Development Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence adidas rescues “迷走(Meiso) runners”, making their running lifestyle a reality adidas Japan KK BlueCurrent Japan Inc
Certificate of Excellence Upgrading Hokkaido Rice to First Class Hokkaido Rice Sales Expansion Committee Dentsu Public Relations Inc
  The Big Scream: Come on HK, Let’s Break the Guinness World Record! PrimeCredit Limited Grey Public Relations
Winner The Dream of the Red Chamber: The Crossover of Chinese Literature and Product Brand China HP IPG Hill & Knowlton (China)
Honourable Mention Australia – Who do you think you really are? Ancestry.com.au Howorth, Ogilvy PR Australia
  Dermes Believe in Permanence PT Campaign Neo Derm Group Neo Derm Group
Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence HP “My Computer •My Stage” youth campaign China Hewlett-Packard Personal Systems Group Burson-Marsteller China
Certificate of Excellence Doublemint Golden Eagle Gold Freshness Wrigley Burson-Marsteller
Honourable Mention Australia – Who do you think you really are? Ancestry.com.au Howorth, Ogilvy PR Australia
  Showing the world ‘There’s nothing like Australia’ Tourism Australia Pulse Communications, Ogilvy PR Australia
  Avoid being a Cybercrime statistic with Norton 360 Symantec Corporation Text 100 Malaysia
Winner Zero to Hero: Launch of Flip Video in Australia and New Zealand Cisco Consumer Products Text100 Sydney
  VS Metallica launch campaign Procter& Gamble greater China Weber Shandwick
Healthcare: Ethical Campaign of the year
Award Campaign title Client Agency
Honourable Mention Oral Contraceptive Campaign   Bayer Korea
  Purple ribbon campaign Korean Society of Obsterics and Gynecology Fleishman-Hillard Korea
  Helping Consumers & Local Govts address the 4th largest cause of death in Japan MSD K.K. (Formerly Banyu Pharmaceutical Co. Ltd) MSLGroup Japan
Certificate of Excellence Restoring harmony to Chinese marriages Eli Lilly Asia Ogilvy Health
Winner I love Islet Campaign Novartis Korea The Communications Enzaim
Technology Campaign of the Year
Award Campaign title Client Agency
  3D Your PC NVIDIA Era Ogilvy Public Relations
Winner Small Budget, Big Results: Launching a Start-up on a Start-up Budget ubuyibuy.com Fleishman-Hillard HK Ltd
  HP UGVO ‘Creating a better life’ China Hewlett-Packard Hill & Knowlton
Certificate of Excellence Citizen Mayors of Sydney Unite Microsoft Australia Howorth, Ogilvy PR Australia
Honourable Mention The MagnifiCores Intel Indonesia Corporation IndoPacific Edelman
  Turning the potential privacy disaster into a local commitment story Google The Hoffman Agency
Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Winner Upgrading Hokkaido Rice to First Class Hokkaido Rice Sales Expansion Committee Hokkaido Rice Sales Expansion Committee
Honourable Mention TP12 Powerful PR addresses the productivity gap Telstra Telstra
  Game Change Creating Strong Brand Identity for Invisible Chemical Products SCG Chemicals Public Company Limited SCG Chemicals Public Company Limited
  Case Study Heroes Hitachi Data Systems Hitachi Data Systems
Employee Communications Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence “Small Changes=Big changes” Bayer Australia & NZ’s B Green Programme Bayer Australia (Ogilvy earth) Impact
  Value Proposition Training Tour Bridgestone FVS J-Spin Inc
  Staff engagement pre and post Westpac merger St George Bank St George Bank
  Connecting TCS Employees to the New CEO Tata Consultancy Services Tata Consultancy Services
  We are Metro-Polaris Employee Comms Campaign METRO Cash & Carry Co. Ltd Weber Shandwick
Corporate Branding Campaign of the Year
Award Campaign title Client Agency
  Lovin’ 35 The Love Lives On McDonald’s Restaurants Hong Kong Hill & Knowlton Asia
  IBM: Build a smarter planet with China IBM Ogilvy Public relations Worldwide
Certificate of Excellence See The Love Franz Collection Inc. Ogilvy Public relations Worldwide
Honourable Mention From the Ground Up Iskandar Investment Berhad Ogilvy Public Relations Worldwide
  Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia St George Bank Sefiani Communications group
  Project Rolling Thunder Tata Consultancy Services Tata Consultancy Services
Public Affairs Campaign of the Year
Award Campaign title Client Agency
Honourable Mention Roadmap to Indonesia healthcare reform International Pharmaceutical Manufacturers Group Burson Marsteller
  Revitalised Brand Hong Kong Launch Brand Management Unit, Information Services Department, Hong Kong SAR Government Fleishman  Hillard
Winner ‘Moment to Save’, Ambulance Yielding Campaign INCOMM PR FOUNDATION Fleishman-Hillard Korea, InComm Brodeur, domo Communication Consulting
  Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work The Bell Shakespeare Company Parker & Partners, Ogilvy PR Australia
  Project parivartan P&G Weber Shandwick
Corporate Publications
Award Campaign title Client Agency
Honourable Mention Are you? Central Hongkong Land Ltd Hachette Filipacchi
Financial Communications Campaign of the Year
Award Campaign title Client Agency
Honourable Mention Taking part in China’s growth story – iShares CSI300 A-Share ETF Launch BlackRock Asset Management North Asia Ltd APCO Worldwide
  Government of Karnataka -Global Investors Meet Government of Karnataka IPAN Hill & Knowlton
  Malaysia’s in Int’l Headlining Act of 2009 Maxis Berhad Ogilvy  Public Relations Worldwide
Honourable Mention Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia St George Bank Sefiani Communications group
Winner The first Russian listed company in Hong Kong United Company RUSAL Strategic Public Relations Group
Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
  Codeine Issues Management programme Reckitt Benckiser Edelman
Certificate of Excellence Insulating GM India During Bankruptcy of its Parent Brand in North America General Motors India Edelman
Certificate of Excellence LG Australia Refrigerator & DVD Recall LG Electronics LG-One (Pulse Communications & Ogilvy 360 DI)
  2010 Yuanming Yuan New Year Royal Temple Fair Yuanming Yuan Park Strategic Public Relations Group
Winner Springvale Road Rail Separation Project VicRoads VicRoads
Public Sector Campaign of the Year
Award Campaign title Client Agency
Honourable Mention Purple ribbon campaign Korean Society of Obsterics and Gynecology Fleishman-Hillard Korea
Honourable Mention Moment to save Ambulance Fielding campaign Incomm PR Foundation Fleishman-Hillard Korea, Incomm Brodeur Domo Communication Consultancu
  Minimising waste, maximising the future Environmental Protection Department, Hong Kong SAR Government Hill & Knowlton Asia
Winner Blue Butterfly Campaign Yonsei Business School Alumni Association Prain
  Business Of Design week 2009 Hong Kong Design Centre Trimaran Corporate Communications
Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Winner 2009 Yahoo! Taiwan Local Food Campaign Yahoo! Kimo Apex Communication Consultants Co., Ltd
Honourable Mention NVIDIA Touch Visual NVIDIA Korea InComm Brodeur
  Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work The Bell Shakespeare Company Parker & Partners, Ogilvy PR Australia
  The Standard Chartered Hong Kong 150th Anniversary Commemorative Charity bank note Standard Chartered Bank (Hong Kong) Limited Standard Chartered Bank (Hong Kong) Limited
Certificate of Excellence Maintain Healthy Waistline Uni-President Health Foundation of Millenary Love  Strategic Public Relations Group
Environmental Campaign of the Year
Award Campaign title Client Agency
Winner “Small Changes=Big changes” Bayer Australia & New Zealand B Green Programme Bayer Australia (OgilvyEarth) Ogilvy Impact
  Earth Hour 2010 WWF India Genesis Burson Marsteller
  The Bamboo Road to World Expo 2010 International Network for Bamboo and Rattan Hill & Knowlton
  NWS Hong Kong Geo Wonders Hike NWS Holdings Ltd NWS Holdings Ltd
  Bringing (Sustainability’s) sexy back: Dominating the Yellow Jersey for Australia’s Preeminent Sustainability Conference Enviro 2010 Conference OgilvyEarth, Ogilvy PR Australia
Best Use of Digital
Award Campaign title Client Agency
  Small Budget, Big Results: Launching a Start-up on a Start-up Budget ubuyibuy.com Fleishman-Hillard HK Ltd
  Citizen Mayors of Sydney Unite Microsoft Australia Howorth, Ogilvy PR Australia
Winner Goodyear Blimp’s Social Media Premier in China The Goodyear Tire & Rubber Company (Shanghai) Ogilvy Public Relations Worldwide, Shanghai
Honourable Mention Fubon Food Master Community Taipei Fubon Commercial Bank Co. Ltd Ogilvy Public Relations Worldwide
Certificate of Excellence Bondi Beach Gets Flipped! Cisco Text100
  Interactive Talking Taxi map Touchmedia Touchmedia
Young PR Professional of the Year
Award Campaign title Client Agency
Winner     Jacquie Fegent-McGeachie, Pulse Comminucations, Ogilvy PR Australia
      Tramy Leung, Waggener Edstrom Worldwide
      Xiao Yu Tan, Weber Shandwick
      Shashin Surti, Weber Shandwick
PR Agency Head of the Year
Award Campaign title Client Agency
Winner     Kumi Sato, Cosmo Public Relations Corporation
      Andrew Thomas, Ogilvy Public Relations Worldwide
      Debby Cheung, Ogilvy Public Relations Worldwide/Shanghai
      Ava Lawler, Text 100
      Nandita Lakshmanan, The PRactice
PR Consultancy of the Year
Award Campaign title Client Agency
      Dec Communications
      Edelman India
 Winner     Edelman Public Relations Singapore
      Hill & Knowlton Asia
      Ogilvy Public Relations Singapore
      Strategic Public Relations Group
Brand Communicator of the Year
Award Campaign title Client Agency
 Winner     HP China
Mid-sized Network of the Year
Award Campaign title Client Agency
      impactasia
      Text 100 APAC
 Winner     Waggener Edstrom (APAC)
Campaign of the Year
Award Campaign title Client Agency
Winner Blue Butterfly Campaign Yonsei Business School Alumni Association Prain
Asia Pacific Network of the Year
Award Campaign title Client Agency
      Hill & Knowlton
      Ogilvy PR Worldwide Asia Pacific
 Winner     Strategic Public Relations Group
      Weber Shandwick
**Note: Credits published as provided by participants.

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