Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| |
Stitch! On the Loose |
Disney Channels Hong Kong |
Dolphinic Limited |
| |
The 34th Hong Kong International Film Festival |
Hong Kong International Film Festival Society |
Fleishman Hillard |
| Honourable Mention |
Elevating the Jaipur Literature Festival to the Int’l stage |
Teamwork Films Pvt Ltd |
MS&LGROUP |
| Certificate of Excellence |
Live Your Dream and Reach For The Stars |
Madame Tussauds Hong Kong |
Ogilvy Public Relations Worldwide |
| Winner |
Uncensored Conversations |
Museum of Australian, Democracy at Old Parliament House |
Porter Novelli |
Promotional Activity of the year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Martell VSOP-The Ultimate Start-up Space |
Pernod Ricard Singapore Pte Ltd |
TBWA/Singapore Pte Ltd |
Product Brand Development Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
adidas rescues “迷走(Meiso) runners”, making their running lifestyle a reality |
adidas Japan KK |
BlueCurrent Japan Inc |
| Certificate of Excellence |
Upgrading Hokkaido Rice to First Class |
Hokkaido Rice Sales Expansion Committee |
Dentsu Public Relations Inc |
| |
The Big Scream: Come on HK, Let’s Break the Guinness World Record! |
PrimeCredit Limited |
Grey Public Relations |
| Winner |
The Dream of the Red Chamber: The Crossover of Chinese Literature and Product Brand |
China HP IPG |
Hill & Knowlton (China) |
| Honourable Mention |
Australia – Who do you think you really are? |
Ancestry.com.au |
Howorth, Ogilvy PR Australia |
| |
Dermes Believe in Permanence PT Campaign |
Neo Derm Group |
Neo Derm Group |
Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
HP “My Computer •My Stage” youth campaign |
China Hewlett-Packard Personal Systems Group |
Burson-Marsteller China |
| Certificate of Excellence |
Doublemint Golden Eagle Gold Freshness |
Wrigley |
Burson-Marsteller |
| Honourable Mention |
Australia – Who do you think you really are? |
Ancestry.com.au |
Howorth, Ogilvy PR Australia |
| |
Showing the world ‘There’s nothing like Australia’ |
Tourism Australia |
Pulse Communications, Ogilvy PR Australia |
| |
Avoid being a Cybercrime statistic with Norton 360 |
Symantec Corporation |
Text 100 Malaysia |
| Winner |
Zero to Hero: Launch of Flip Video in Australia and New Zealand |
Cisco Consumer Products |
Text100 Sydney |
| |
VS Metallica launch campaign |
Procter& Gamble greater China |
Weber Shandwick |
Healthcare: Ethical Campaign of the year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Oral Contraceptive Campaign |
|
Bayer Korea |
| |
Purple ribbon campaign |
Korean Society of Obsterics and Gynecology |
Fleishman-Hillard Korea |
| |
Helping Consumers & Local Govts address the 4th largest cause of death in Japan |
MSD K.K. (Formerly Banyu Pharmaceutical Co. Ltd) |
MSLGroup Japan |
| Certificate of Excellence |
Restoring harmony to Chinese marriages |
Eli Lilly Asia |
Ogilvy Health |
| Winner |
I love Islet Campaign |
Novartis Korea |
The Communications Enzaim |
Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| |
3D Your PC |
NVIDIA |
Era Ogilvy Public Relations |
| Winner |
Small Budget, Big Results: Launching a Start-up on a Start-up Budget |
ubuyibuy.com |
Fleishman-Hillard HK Ltd |
| |
HP UGVO ‘Creating a better life’ |
China Hewlett-Packard |
Hill & Knowlton |
| Certificate of Excellence |
Citizen Mayors of Sydney Unite |
Microsoft Australia |
Howorth, Ogilvy PR Australia |
| Honourable Mention |
The MagnifiCores |
Intel Indonesia Corporation |
IndoPacific Edelman |
| |
Turning the potential privacy disaster into a local commitment story |
Google |
The Hoffman Agency |
Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Upgrading Hokkaido Rice to First Class |
Hokkaido Rice Sales Expansion Committee |
Hokkaido Rice Sales Expansion Committee |
| Honourable Mention |
TP12 Powerful PR addresses the productivity gap |
Telstra |
Telstra |
| |
Game Change Creating Strong Brand Identity for Invisible Chemical Products |
SCG Chemicals Public Company Limited |
SCG Chemicals Public Company Limited |
| |
Case Study Heroes |
Hitachi Data Systems |
Hitachi Data Systems |
Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
“Small Changes=Big changes” Bayer Australia & NZ’s B Green Programme |
Bayer Australia |
(Ogilvy earth) Impact |
| |
Value Proposition Training Tour |
Bridgestone FVS |
J-Spin Inc |
| |
Staff engagement pre and post Westpac merger |
St George Bank |
St George Bank |
| |
Connecting TCS Employees to the New CEO |
Tata Consultancy Services |
Tata Consultancy Services |
| |
We are Metro-Polaris Employee Comms Campaign |
METRO Cash & Carry Co. Ltd |
Weber Shandwick |
Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| |
Lovin’ 35 The Love Lives On |
McDonald’s Restaurants Hong Kong |
Hill & Knowlton Asia |
| |
IBM: Build a smarter planet with China |
IBM |
Ogilvy Public relations Worldwide |
| Certificate of Excellence |
See The Love |
Franz Collection Inc. |
Ogilvy Public relations Worldwide |
| Honourable Mention |
From the Ground Up |
Iskandar Investment Berhad |
Ogilvy Public Relations Worldwide |
| |
Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia |
St George Bank |
Sefiani Communications group |
| |
Project Rolling Thunder |
Tata Consultancy Services |
Tata Consultancy Services |
Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Roadmap to Indonesia healthcare reform |
International Pharmaceutical Manufacturers Group |
Burson Marsteller |
| |
Revitalised Brand Hong Kong Launch |
Brand Management Unit, Information Services Department, Hong Kong SAR Government |
Fleishman Hillard |
| Winner |
‘Moment to Save’, Ambulance Yielding Campaign |
INCOMM PR FOUNDATION |
Fleishman-Hillard Korea, InComm Brodeur, domo Communication Consulting |
| |
Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work |
The Bell Shakespeare Company |
Parker & Partners, Ogilvy PR Australia |
| |
Project parivartan |
P&G |
Weber Shandwick |
Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Are you? Central |
Hongkong Land Ltd |
Hachette Filipacchi |
Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Taking part in China’s growth story – iShares CSI300 A-Share ETF Launch |
BlackRock Asset Management North Asia Ltd |
APCO Worldwide |
| |
Government of Karnataka -Global Investors Meet |
Government of Karnataka |
IPAN Hill & Knowlton |
| |
Malaysia’s in Int’l Headlining Act of 2009 |
Maxis Berhad |
Ogilvy Public Relations Worldwide |
| Honourable Mention |
Maintaining a strong Independent profile for St George Bank following its merger with Westpac in Australia |
St George Bank |
Sefiani Communications group |
| Winner |
The first Russian listed company in Hong Kong |
United Company RUSAL |
Strategic Public Relations Group |
Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| |
Codeine Issues Management programme |
Reckitt Benckiser |
Edelman |
| Certificate of Excellence |
Insulating GM India During Bankruptcy of its Parent Brand in North America |
General Motors India |
Edelman |
| Certificate of Excellence |
LG Australia Refrigerator & DVD Recall |
LG Electronics |
LG-One (Pulse Communications & Ogilvy 360 DI) |
| |
2010 Yuanming Yuan New Year Royal Temple Fair |
Yuanming Yuan Park |
Strategic Public Relations Group |
| Winner |
Springvale Road Rail Separation Project |
VicRoads |
VicRoads |
Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Purple ribbon campaign |
Korean Society of Obsterics and Gynecology |
Fleishman-Hillard Korea |
| Honourable Mention |
Moment to save Ambulance Fielding campaign |
Incomm PR Foundation |
Fleishman-Hillard Korea, Incomm Brodeur Domo Communication Consultancu |
| |
Minimising waste, maximising the future |
Environmental Protection Department, Hong Kong SAR Government |
Hill & Knowlton Asia |
| Winner |
Blue Butterfly Campaign |
Yonsei Business School Alumni Association |
Prain |
| |
Business Of Design week 2009 |
Hong Kong Design Centre |
Trimaran Corporate Communications |
Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
2009 Yahoo! Taiwan Local Food Campaign |
Yahoo! Kimo |
Apex Communication Consultants Co., Ltd |
| Honourable Mention |
NVIDIA Touch Visual |
NVIDIA Korea |
InComm Brodeur |
| |
Living the Australian Government’s Social Inclusion Agenda: ensuring the Continuation of Actors at Work |
The Bell Shakespeare Company |
Parker & Partners, Ogilvy PR Australia |
| |
The Standard Chartered Hong Kong 150th Anniversary Commemorative Charity bank note |
Standard Chartered Bank (Hong Kong) Limited |
Standard Chartered Bank (Hong Kong) Limited |
| Certificate of Excellence |
Maintain Healthy Waistline |
Uni-President Health Foundation of Millenary Love |
Strategic Public Relations Group |
Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
“Small Changes=Big changes” Bayer Australia & New Zealand B Green Programme |
Bayer Australia |
(OgilvyEarth) Ogilvy Impact |
| |
Earth Hour 2010 |
WWF India |
Genesis Burson Marsteller |
| |
The Bamboo Road to World Expo 2010 |
International Network for Bamboo and Rattan |
Hill & Knowlton |
| |
NWS Hong Kong Geo Wonders Hike |
NWS Holdings Ltd |
NWS Holdings Ltd |
| |
Bringing (Sustainability’s) sexy back: Dominating the Yellow Jersey for Australia’s Preeminent Sustainability Conference |
Enviro 2010 Conference |
OgilvyEarth, Ogilvy PR Australia |
Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| |
Small Budget, Big Results: Launching a Start-up on a Start-up Budget |
ubuyibuy.com |
Fleishman-Hillard HK Ltd |
| |
Citizen Mayors of Sydney Unite |
Microsoft Australia |
Howorth, Ogilvy PR Australia |
| Winner |
Goodyear Blimp’s Social Media Premier in China |
The Goodyear Tire & Rubber Company (Shanghai) |
Ogilvy Public Relations Worldwide, Shanghai |
| Honourable Mention |
Fubon Food Master Community |
Taipei Fubon Commercial Bank Co. Ltd |
Ogilvy Public Relations Worldwide |
| Certificate of Excellence |
Bondi Beach Gets Flipped! |
Cisco |
Text100 |
| |
Interactive Talking Taxi map |
Touchmedia |
Touchmedia |
Young PR Professional of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Jacquie Fegent-McGeachie, Pulse Comminucations, Ogilvy PR Australia |
| |
|
|
Tramy Leung, Waggener Edstrom Worldwide |
| |
|
|
Xiao Yu Tan, Weber Shandwick |
| |
|
|
Shashin Surti, Weber Shandwick |
PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Kumi Sato, Cosmo Public Relations Corporation |
| |
|
|
Andrew Thomas, Ogilvy Public Relations Worldwide |
| |
|
|
Debby Cheung, Ogilvy Public Relations Worldwide/Shanghai |
| |
|
|
Ava Lawler, Text 100 |
| |
|
|
Nandita Lakshmanan, The PRactice |
PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| |
|
|
Dec Communications |
| |
|
|
Edelman India |
| Winner |
|
|
Edelman Public Relations Singapore |
| |
|
|
Hill & Knowlton Asia |
| |
|
|
Ogilvy Public Relations Singapore |
| |
|
|
Strategic Public Relations Group |
Brand Communicator of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
HP China |
Mid-sized Network of the Year
| Award |
Campaign title |
Client |
Agency |
| |
|
|
impactasia |
| |
|
|
Text 100 APAC |
| Winner |
|
|
Waggener Edstrom (APAC) |
Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Blue Butterfly Campaign |
Yonsei Business School Alumni Association |
Prain |
Asia Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| |
|
|
Hill & Knowlton |
| |
|
|
Ogilvy PR Worldwide Asia Pacific |
| Winner |
|
|
Strategic Public Relations Group |
| |
|
|
Weber Shandwick |
