2011

A. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Winner Hong Kong Goes Gaga Madame Tussauds Hong Kong Ogilvy Public Relations Worldwide, Hong Kong
Honourable Mention Bringing Bond Back STAR India Pvt. Ltd Hanmer MSL
B. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
Winner Doublemint Brings People Face-to-Face Wrigley Burson-Marsteller
Winner Vanish NapiSan Sponsors the White House Reckitt Benckiser Red Agency (with Euro RSCG Sydney)
Honourable Mention PEDIGREE Adoption Drive 2011 MARS Petcare DEC Public Relations
C. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Winner Shave Sutra – Gillette Mach 3 Turbo Sensitive P&G (Gillette) India Corporate Voice Weber Shandwick
Certificate of Excellence Hug Formosan Bears, Hug Bonaqua! Swire Coca-Cola Beverages Ltd. FOCUS Marketing Consultants Co., Ltd.
Certificate of Excellence Launch of Malaysia Kitchen Australia Malaysian External Trade Commission (MATRADE) Pulse Communications, an Ogilvy Public Relations Worldwide company
Honourable Mention The Ford Fiesta Launch in Thailand Ford ASEAN Ford Motor Company Asia Pacific and Africa — WPP X Team
D. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
Winner Alzheimer’s Disease in Hong Kong – Help is on the Way Lundbeck Hong Kong GolinHarris
Certificate of Excellence “No More Cocoa” – Empowering Parents to Say No to Pneumococcal Disease Pfizer Malaysia Edelman Public Relations Worldwide Pte Ltd
Certificate of Excellence Pfizer’s Enbrel Awareness in China Pfizer China Weber Shandwick
Honourable Mention Driving Hospital Authority to Allocate HK$20,000,000 for the Purchase of
Oral Chemotherapy Drug Xeloda
Roche Hong Kong Limited GREY Healthcare Hong Kong
E. Technology Campaign of the Year
Award Campaign title Client Agency
Winner Internet for all with Nokia C2’s mobile connectivity Nokia Hill + Knowlton Strategies
Certificate of Excellence BlackBerry Customers – Loving What They Do Online Research In Motion Edelman Public Relations
Honourable Mention “Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally
with Localized New Media Campaign
Lenovo BlueFocus PR Consulting
F. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Winner IBM: Telling the Story through Mr. BAO IBM Ogilvy Public Relations Worldwide/Beijing
Certificate of Excellence AES Corporate Communications Campaign 2010-2011 Aboriginal Employment Strategy Aboriginal Employment Strategy
Honourable Mention ARM Holdings Brand Awareness PR Campaign ARM Holdings Clavis Communications Consultants
G. Employee Communications Campaign of the Year
Award Campaign title Client Agency
Winner All About Me: Super-sizing IT Change McDonald’s Australia Limited Ogilvy Impact, an Ogilvy Public Relations Worldwide company
Certificate of Excellence Flextronics Employee Communications (for Targeted Audience Awards) Flextronics Elite PR Consultants Beijing Co., Ltd.
H. Regional PR Campaign of the Year
Award Campaign title Client Agency
Winner BlackBerry Customers – Loving What They Do Online Research In Motion Edelman Public Relations
I. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
Winner Goodyear a Lifetime Commitment to Safety Brand Campaign The Goodyear Tire & Rubber Company (Shanghai) Ogilvy Public Relations Worldwide, Shanghai
Certificate of Excellence The Return to Glory of 3D-GOLD 3D-Gold Jewellery (HK) Limited Strategic Public Relations Group
Certificate of Excellence Ossur & the Great Wall Marathon Ossur Waggener Edstrom Worldwide
J. Public Affairs Campaign of the Year
Award Campaign title Client Agency
Winner ‘EVERY ONE’ – Save The Children Save The Children (India) Corporate Voice Weber Shandwick
Certificate of Excellence West Kowloon: Bringing the Arts to Hong Kong West Kowloon Cultural District GolinHarris
Honourable Mention Applying pressure on Japan’s decision makers to speed up approval
processes and improve pricing of advanced medical device technologies
American Medical Devices and Diagnostics Manufacturers’ Association
(AMDD)
COSMO Public Relations Corporation
K. Corporate Publications
Award Campaign title Client Agency
Winner ’10 Pieces of Advice for the Next Generation of Women Scientists L’Oréal Korea Design House
Certificate of Excellence Are you? CENTRAL e-magazine app Hongkong Land Limited Hearst Magazines Hong Kong Limited
Honourable Mention State of Change: The Parker & Partners guide to working with an
O’Farrell Government
Parker & Partners (an Ogilvy Public Relations Worldwide Company) Parker & Partners (an Ogilvy Public Relations Worldwide Company)
L. Financial Communications Campaign of the Year
Award Campaign title Client Agency
Winner The growth story of Tang Palace in China, a quality multi-brand
restaurant chain
Tang Palace (China) Holdings Limited Strategic Public Relations Group
Certificate of Excellence Success Amid Adversity – IPO Publicity Campaign of Active Group Active Group Holdings Limited Strategic Public Relations Group
M. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence GOME: Best Practices in Issues Management on How to Restore the Corporate
Reputation of a Chinese Company
GOME Electrical Appliances Holding Limited Fleishman-Hillard Hong Kong
Honourable Mention Goodyear a Lifetime Commitment to Safety Campaign The Goodyear Tire & Rubber Company (Shanghai) Ogilvy Public Relations Worldwide, Shanghai
N. Public Sector Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence The Halloween Haunting: An Undercover Campaign for Purchasing Decorative
Contact Lens Without Optometrists Supervision
The HK Association of Private Practice Optometrist, The HK Society of
Professional Optometrists & The HK Optometric Association
GREY Healthcare Hong Kong
Honourable Mention Shed some light on Census night – 2011 Census of Population and Housing ABS Australian Bureau of Statistics
O. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Winner Richie McCaw Chopper Challenge Westpac New Zealand Westpac Media Relations Team
Certificate of Excellence Empowerment Builds The Future Accor Asia Pacific none
Certificate of Excellence Cha-Ching Money Smart Kids Prudential Corporation Asia Ogilvy Public Relations Worldwide Hong Kong
Honourable Mention HSBC “Save For Your Dreams” Piggy Bank Design Competition HSBC Mindshare Hong Kong Ltd.
P. Environmental Campaign of the Year
Award Campaign title Client Agency
Winner Me First 2011 Ministry of Environment The Communications Enzaim
Certificate of Excellence Hug Formosan Bears, Hug Bonaqua! Swire Coca-Cola Beverages Ltd. Bravo Communications Consultants Co., Ltd.
Honourable Mention Take a “Brake” Low Carbon Action 2010 Standard Chartered Bank (Hong Kong) Limited Standard Chartered Bank (Hong Kong) Limited
Q. Best Use of Digital
Award Campaign title Client Agency
Winner Flip Your Profile Cisco Consumer Products Text 100 Singapore
Certificate of Excellence Micro-Philanthropy Lenovo BlueFocus PR Consulting
R. Promotional Activity of the Year
Award Campaign title Client Agency
Winner Mr. and Miss WOW Campaign Touchmedia none
Certificate of Excellence Search for Pambassadors Chengdu Municipality Ogilvy Public Relations Worldwide, Beijing
Honourable Mention Bridge the Hunger Divide Foodbank Australia Red Agency
S. Young PR Professional of the Year
Award Campaign title Client Agency
Winner Perrine Bouhana, Edelman Hong Kong
T. PR Agency Head of the Year
Award Campaign title Client Agency
Winner Bob Pickard, Burson-Marsteller Asia Pacific
U. PR Consultancy of the Year
Award Campaign title Client Agency
Winner GolinHarris
V. Mid-Size Network of the Year
Award Campaign title Client Agency
Winner Waggener Edstrom Worldwide
W. Asia Pacific Network of the Year
Award Campaign title Client Agency
Winner MSLGROUP Asia
X. Corporate Communicator of the Year
Award Campaign title Client Agency
Winner WPP X Team – Asia Pacific & Africa
Campaign of the Year
Award Campaign title Client Agency
Winner Richie McCaw Chopper Challenge Westpac New Zealand Westpac Media Relations Team
**Note: Credits published as provided by participants.

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