A. Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Hong Kong Goes Gaga |
Madame Tussauds Hong Kong |
Ogilvy Public Relations Worldwide, Hong Kong |
| Honourable Mention |
Bringing Bond Back |
STAR India Pvt. Ltd |
Hanmer MSL |
B. Product Brand Development Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Doublemint Brings People Face-to-Face |
Wrigley |
Burson-Marsteller |
| Winner |
Vanish NapiSan Sponsors the White House |
Reckitt Benckiser |
Red Agency (with Euro RSCG Sydney) |
| Honourable Mention |
PEDIGREE Adoption Drive 2011 |
MARS Petcare |
DEC Public Relations |
C. Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Shave Sutra – Gillette Mach 3 Turbo Sensitive |
P&G (Gillette) India |
Corporate Voice Weber Shandwick |
| Certificate of Excellence |
Hug Formosan Bears, Hug Bonaqua! |
Swire Coca-Cola Beverages Ltd. |
FOCUS Marketing Consultants Co., Ltd. |
| Certificate of Excellence |
Launch of Malaysia Kitchen Australia |
Malaysian External Trade Commission (MATRADE) |
Pulse Communications, an Ogilvy Public Relations Worldwide company |
| Honourable Mention |
The Ford Fiesta Launch in Thailand |
Ford ASEAN |
Ford Motor Company Asia Pacific and Africa — WPP X Team |
D. Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Alzheimer’s Disease in Hong Kong – Help is on the Way |
Lundbeck Hong Kong |
GolinHarris |
| Certificate of Excellence |
“No More Cocoa” – Empowering Parents to Say No to Pneumococcal Disease
|
Pfizer Malaysia |
Edelman Public Relations Worldwide Pte Ltd |
| Certificate of Excellence |
Pfizer’s Enbrel Awareness in China |
Pfizer China |
Weber Shandwick |
| Honourable Mention |
Driving Hospital Authority to Allocate HK$20,000,000 for the Purchase of
Oral Chemotherapy Drug Xeloda |
Roche Hong Kong Limited |
GREY Healthcare Hong Kong |
E. Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Internet for all with Nokia C2’s mobile connectivity |
Nokia |
Hill + Knowlton Strategies |
| Certificate of Excellence |
BlackBerry Customers – Loving What They Do Online |
Research In Motion |
Edelman Public Relations |
| Honourable Mention |
“Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally
with Localized New Media Campaign |
Lenovo |
BlueFocus PR Consulting |
F. Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
IBM: Telling the Story through Mr. BAO |
IBM |
Ogilvy Public Relations Worldwide/Beijing |
| Certificate of Excellence |
AES Corporate Communications Campaign 2010-2011 |
Aboriginal Employment Strategy |
Aboriginal Employment Strategy |
| Honourable Mention |
ARM Holdings Brand Awareness PR Campaign |
ARM Holdings |
Clavis Communications Consultants |
G. Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
All About Me: Super-sizing IT Change |
McDonald’s Australia Limited |
Ogilvy Impact, an Ogilvy Public Relations Worldwide company |
| Certificate of Excellence |
Flextronics Employee Communications (for Targeted Audience Awards) |
Flextronics |
Elite PR Consultants Beijing Co., Ltd. |
H. Regional PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
BlackBerry Customers – Loving What They Do Online |
Research In Motion |
Edelman Public Relations |
I. Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Goodyear a Lifetime Commitment to Safety Brand Campaign |
The Goodyear Tire & Rubber Company (Shanghai) |
Ogilvy Public Relations Worldwide, Shanghai |
| Certificate of Excellence |
The Return to Glory of 3D-GOLD |
3D-Gold Jewellery (HK) Limited |
Strategic Public Relations Group |
| Certificate of Excellence |
Ossur & the Great Wall Marathon |
Ossur |
Waggener Edstrom Worldwide |
J. Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
‘EVERY ONE’ – Save The Children |
Save The Children (India) |
Corporate Voice Weber Shandwick |
| Certificate of Excellence |
West Kowloon: Bringing the Arts to Hong Kong |
West Kowloon Cultural District |
GolinHarris |
| Honourable Mention |
Applying pressure on Japan’s decision makers to speed up approval
processes and improve pricing of advanced medical device technologies |
American Medical Devices and Diagnostics Manufacturers’ Association
(AMDD) |
COSMO Public Relations Corporation |
K. Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Winner |
’10 Pieces of Advice for the Next Generation of Women Scientists |
L’Oréal Korea |
Design House |
| Certificate of Excellence |
Are you? CENTRAL e-magazine app |
Hongkong Land Limited |
Hearst Magazines Hong Kong Limited |
| Honourable Mention |
State of Change: The Parker & Partners guide to working with an
O’Farrell Government |
Parker & Partners (an Ogilvy Public Relations Worldwide Company) |
Parker & Partners (an Ogilvy Public Relations Worldwide Company) |
L. Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
The growth story of Tang Palace in China, a quality multi-brand
restaurant chain |
Tang Palace (China) Holdings Limited |
Strategic Public Relations Group |
| Certificate of Excellence |
Success Amid Adversity – IPO Publicity Campaign of Active Group |
Active Group Holdings Limited |
Strategic Public Relations Group |
M. Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
GOME: Best Practices in Issues Management on How to Restore the Corporate
Reputation of a Chinese Company |
GOME Electrical Appliances Holding Limited |
Fleishman-Hillard Hong Kong |
| Honourable Mention |
Goodyear a Lifetime Commitment to Safety Campaign |
The Goodyear Tire & Rubber Company (Shanghai) |
Ogilvy Public Relations Worldwide, Shanghai |
N. Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
The Halloween Haunting: An Undercover Campaign for Purchasing Decorative
Contact Lens Without Optometrists Supervision |
The HK Association of Private Practice Optometrist, The HK Society of
Professional Optometrists & The HK Optometric Association |
GREY Healthcare Hong Kong |
| Honourable Mention |
Shed some light on Census night – 2011 Census of Population and Housing
|
ABS |
Australian Bureau of Statistics |
O. Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Richie McCaw Chopper Challenge |
Westpac New Zealand |
Westpac Media Relations Team |
| Certificate of Excellence |
Empowerment Builds The Future |
Accor Asia Pacific |
none |
| Certificate of Excellence |
Cha-Ching Money Smart Kids |
Prudential Corporation Asia |
Ogilvy Public Relations Worldwide Hong Kong |
| Honourable Mention |
HSBC “Save For Your Dreams” Piggy Bank Design Competition |
HSBC |
Mindshare Hong Kong Ltd. |
P. Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Me First 2011 |
Ministry of Environment |
The Communications Enzaim |
| Certificate of Excellence |
Hug Formosan Bears, Hug Bonaqua! |
Swire Coca-Cola Beverages Ltd. |
Bravo Communications Consultants Co., Ltd. |
| Honourable Mention |
Take a “Brake” Low Carbon Action 2010 |
Standard Chartered Bank (Hong Kong) Limited |
Standard Chartered Bank (Hong Kong) Limited |
Q. Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Winner |
Flip Your Profile |
Cisco Consumer Products |
Text 100 Singapore |
| Certificate of Excellence |
Micro-Philanthropy |
Lenovo |
BlueFocus PR Consulting |
R. Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Mr. and Miss WOW Campaign |
Touchmedia |
none |
| Certificate of Excellence |
Search for Pambassadors |
Chengdu Municipality |
Ogilvy Public Relations Worldwide, Beijing |
| Honourable Mention |
Bridge the Hunger Divide |
Foodbank Australia |
Red Agency |
S. Young PR Professional of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Perrine Bouhana, Edelman Hong Kong |
T. PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Bob Pickard, Burson-Marsteller Asia Pacific |
U. PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
GolinHarris |
V. Mid-Size Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Waggener Edstrom Worldwide |
W. Asia Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
MSLGROUP Asia |
X. Corporate Communicator of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
WPP X Team – Asia Pacific & Africa |
Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Richie McCaw Chopper Challenge |
Westpac New Zealand |
Westpac Media Relations Team |
