A. Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Animal Planet’s Yeh Mera India |
Discovery Networks Asia-Pacific (South Asia) |
Discovery Networks Asia-Pacific (South Asia) |
B. Product Brand Development Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Virgin Mobile Australia – Fair Go Bro |
Virgin Mobile Australia |
One Green Bean & Havas Worldwide Sydney |
| Certificate of Excellence |
Mortein Kill/Save Louie the Fly |
Reckitt Benckiser |
Red Agency |
C. Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Making Nestlé Top BenNaNa in China |
Nestlé |
Ogilvy Public Relations Beijing |
| Certificate of Excellence |
Celebrating Malaysia over a cup of Lipton |
Unilever Malaysia |
Edelman Malaysia |
| Honourable Mention |
Pacquiao Positive |
Pepsico International |
DDB Philippines |
D. Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Viagra – getting on top of sexual taboos in China |
Pfizer |
Weber Shandwick |
| Certificate of Excellence |
Charting New Frontiers in COPD Management |
Takeda Pharmaceuticals |
Weber Shandwick |
| Certificate of Excellence |
Insulin Mambo |
Sanofi Taiwan |
MediCom Communications Consultants |
E. Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Snapshot of Australia’s Digital Future |
Text100 and IBM |
Text100 and IBM |
F. Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Snapshot of Australia’s Digital Future |
Text100 and IBM |
Text100 and IBM |
| Certificate of Excellence |
Growing Pains: Honeywell Aerospace’s Mission to Modernise Air Traffic
|
Honeywell Aerospace |
Waggener Edstrom Worldwide |
| Honourable Mention |
The Tax Institute – 2012 media relations campaign |
The Tax Institute |
Sefiani Communications Group |
G. Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
EM Asia Games – Further, Faster, Stronge: Pfizer Employee Communications
Campaign |
Pfizer EM Asia |
Edelman Hong Kong |
| Honourable Mention |
Merci Campaign |
L’Oréal Korea |
L’Oréal Korea |
H. Regional PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Ford EcoSport Reveal |
Ford Motor Company |
Team Ford |
| Honourable Mention |
Visa go Hong Kong Super Shopper 2012 |
Hong Kong Tourism Board |
Hong Kong Tourism Board |
I. Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
The ‘+’ Project by Philips – Crowd Sourcing Ideas for Health and
Well-Being in Asia |
Royal Philips Electronics |
OneVoice (FleishmanHillard) |
| Honourable Mention |
The Ride Back Home |
Lenovo |
Ketchum Hong Kong |
J. Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Securing FP Markets’ future |
NA |
Hill+Knowlton Strategies Australia |
K. Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Winner |
End Hunger in Australia |
Foodbank Australia |
Red Agency |
| Certificate of Excellence |
Haematology Protocol Book & Newsletter |
The Division of Haematology Medical Oncology and Bone Marrow
Transplantation, Department of Medicine, Queen Mary Hospital |
Mind Resource Ogilvy |
| Certificate of Excellence |
Mahindra Everyday |
Mahindra Group |
Group Communications, Mahindra |
L. Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Financial Communications Program for China Singyes Solar Technologies
Holdings |
China Singyes Solar Technologies Holdings |
Ketchum Hong Kong |
| Certificate of Excellence |
ABM Investama IPO Communication Program |
ABM Investama |
Edelman Indonesia |
M. Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
HK Electric: From sorrow to support – handling the Lamma tragedy |
HK Electric |
Nil |
| Certificate of Excellence |
McCrisis Averted – Defending a 3.15 Disaster |
McDonald’s |
Weber Shandwick |
N. Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Select Your Sacrificed Animal |
Maritime and Agriculture Department State of Jakarta |
Qyvision PR |
| Honourable Mention |
“Fight Against Hepatitis B, Prevent Liver Cancer” Campaign |
Hong Kong Liver Cancer Foundation |
Mind Resource Ogilvy |
O. Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Volvo CE’s National Excavator Operator Contest |
Volvo CE |
Daniel J. Edelman China Group |
| Certificate of Excellence |
Savings Education to Rural Communities |
Bank BTN |
Fortune PR |
| Honourable Mention |
Facebook Australia Be Bold Stop Bullying |
Facebook |
n2n communications |
P. Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Kimberly-Clark Taiwan-Lead the World in Essentials for a Better Life |
Kimberly-Clark Taiwan |
OneForAll Public Relations Consultants |
| Honourable Mention |
Powering Fans till 2018: The Ultimate Airmate Bicycle Contest |
Airmate |
Weber Shandwick |
Q. Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Driving Dogs |
SPCA/MINI |
DraftFCB New Zealand |
| Certificate of Excellence |
Preemie Hope Campaign |
The Korean Society of Neonatology |
The Communications Enzaim |
| Certificate of Excellence |
Running for HOPE |
HOPE Foundation for Cancer Care |
Strategic Public Relations Group |
| Honourable Mention |
End Hunger in Australia |
Foodbank Australia |
Red Agency |
R. Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Winner |
The Passport |
Asia Pacific Breweries Singapore |
iris Singapore |
| Certificate of Excellence |
Pump It Forward |
Johnson & Johnson China |
VITAMINE |
S. Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Winner |
Mortein Kill/Save Louie the Fly |
Reckitt Benckiser |
Red Agency |
| Certificate of Excellence |
Driving Dogs |
SPCA/MINI |
DraftFCB New Zealand |
| Certificate of Excellence |
Changi Airport as an Aviation Hub |
Changi Airport Group |
Changi Airport Group |
| Honourable Mention |
Social relay for clean online communications |
SK Telecom |
Edelman Korea |
T. Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Microsoft Advertising Influencer Engagement |
Microsoft Advertising |
Waggener Edstrom Worldwide |
U. Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Driving Dogs |
SPCA/MINI |
DraftFCB New Zealand |
| Certificate of Excellence |
Back to Basics: Starbucks Espresso Journey |
Starbucks Coffee Japan |
Dentsu Public Relations |
| Certificate of Excellence |
ClimaCool Running Campaign |
adidas |
Burson-Marsteller |
| Honourable Mention |
Thomas & Friends Guinness World Record Campaign in China |
Mattel |
FleishmanHillard |
Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Driving Dogs |
SPCA/MINI |
DraftFCB New Zealand |
V. Young PR Professional of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Terry Lim, Changi Airport Group |
AA. Brand Communicator of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Changi Airport Group (Singapore) |
W. PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Glenn Osaki, MSLGROUP Asia |
X. PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Red Agency |
Y. Mid-Size Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Bite |
Z. Asia Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
MSLGROUP Asia |
