Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
The Most Powerful Arm Ever Invented |
Save Our Sons |
Red Agency |
AA. Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
NetEase DTWS 2: Putting the “brand” back into brand ambassador |
NetEase.com.Ltd |
Genedigi MSLGROUP |
AB. Product Brand Development Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
THISTLE KIDS IN CHARGE |
THISTLE HOTELS MALAYSIA |
GO Communications |
| Certificate of Excellence |
BP Pink Pulp Launch |
BP Australia |
Ogilvy Public Relations Melbourne |
| Certificate of Excellence |
Know What They Like, Find What They Love |
eBay |
Red Agency |
AC. Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Celebrating A Journey Shared: The Launch of the JOHNNIE WALKER BLUE LABEL
Limited Edition Collection designed by Alfred Dunhill |
DIAGEO |
Edelman Public Relations Worldwide Pte Ltd |
| Certificate of Excellence |
THISTLE KIDS IN CHARGE |
THISTLE HOTELS MALAYSIA |
GO Communications |
BA. Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Believing in the Miracle of Life: Raising awareness of HER2+ Breast
Cancer among Chinese Audience |
Roche |
Daniel J. Edelman China Group |
| Certificate of Excellence |
Pfizer Viagra PR Operation in 2013 |
Pfizer |
Elite PR Consultants Shanghai Branch |
| Honourable Mention |
‘More Control, More Satisfaction’ – Priligy (Premature Ejaculation Drug)
Product Launch Campaign |
A. Menarini Hong Kong Limited |
Ogilvy CommonHealth Mind Resource |
BB. Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Sony Xperia Z1: The Rise of Mobile Photography |
Sony India Pvt. Ltd. |
MSLGROUP India |
| Certificate of Excellence |
Evernote Life Campaign |
Evernote |
20:20 MSL |
| Honourable Mention |
Shijiebang- Going Old School 2.0 |
Shijiebang.com |
Genedigi MSLGROUP |
BC. Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
IBM Australia The Era of Smart: Reinventing Australian Enterprises for
the Digital Economy |
IBM Australia The Era of Smart: Reinventing Australian Enterprises for
the Digital Economy |
Text100 Australia |
| Certificate of Excellence |
Big Data Big Results: Helping a newbie create its identity in the big
data world |
Pivotal |
FleishmanHillard |
CA. Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
I am Janssen. I am Integrity. |
Janssen Asia Pacific |
BlueCurrent Group |
| Certificate of Excellence |
Living up to the “International Specialist” title – An Organizational
Shift |
DHL Express Asia Pacific |
|
CB. Asia-Pacific PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Project Inspire: 5 Minutes to Change the World |
MasterCard |
Weber Shandwick |
| Certificate of Excellence |
2013 Visa go Hong Kong Super Shopper |
Hong Kong Tourism Board |
|
| Certificate of Excellence |
Diversity Shines Here |
2014 Incheon Asian Games Organizing Committee |
Synergy Hill+Knowlton Strategies |
CC. Australia/New Zealand PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Westpac App Challenge |
Westpac New Zealand |
|
| Honourable Mention |
The Most Powerful Arm Ever Invented |
Save Our Sons |
Red Agency |
CD. Greater China PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
The Rubber Duck Joy to the World Campaign: Putting Harbour City &
Hong Kong on the World Map |
Harbour City Estates Limited |
|
| Certificate of Excellence |
Olay AQUA Long-lasting Hydration Flight |
P&G |
Devries Global, Beijing |
CE. Japan/Korea PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Seoul, Our Movie: Rebranding Seoul through Shared Experience &
Dialogue |
Seoul Metropolitan Government |
Edelman Korea |
| Certificate of Excellence |
Where are my cheeks?! |
Kumamoto Prefectural Government |
Dentsu Kyushu Inc. and Dentsu Public Relations Inc. |
CF. South Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
Aviva What’s Your Big Plan |
Aviva Life Insurance |
Adfactors PR Pvt. Ltd. |
| Certificate of Excellence |
Hold My Hand in Hong Kong |
Hong Kong Tourism Board |
|
| Honourable Mention |
Taking anxiety out of cross-country remittances |
Xpress Money |
Adfactors PR Pvt Ltd |
CG. Southeast Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
SingTel Hawker Heroes |
Singapore Telecommunications |
Ogilvy & Mather Singapore Pte Ltd |
| Certificate of Excellence |
THISTLE KIDS IN CHARGE |
THISTLE HOTELS MALAYSIA |
GO Communications |
DA. Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
EVA Air I SEE YOU PR Campaign |
EVA Air |
Era Ogilvy Public Relations |
| Certificate of Excellence |
Six Decades Later: Coca-Cola’s Historic Return to Myanmar |
The Coca-Cola Company |
Burson-Marsteller (S.E.A) Pte Ltd |
DB. Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
IPCC 5th Assessment Working Group Reports |
United Nations Foundation |
Red Agency |
| Certificate of Excellence |
Price adjustment of the non-subsidized 12kg LPG |
PT Pertamina (Persero) |
|
| Certificate of Excellence |
The Do Good Initiative |
NTUC FairPrice Foundation |
Ogilvy Public Relations, Singapore |
DC. Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Winner |
HEY! It’s NTU |
Nanyang Technological University |
|
| Certificate of Excellence |
Hong Kong Tourism Board Annual Report 2012/13 “The Winning Formula”
minisite |
Hong Kong Tourism Board |
|
DD. Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Driving Towards Success on a Global Stage and Launching one of the Year’s
Most Successful Chinese Company IPOs in the U.S. |
Autohome Inc. |
FTI Consulting |
DE. Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Clearing Muddy Waters |
(Not for publication) |
Citigate Dewe Rogerson, i.MAGE Pte Ltd |
| Certificate of Excellence |
Bangon Pinoy (Rise Filipinos) |
Globe Telecom, Inc. |
Havas Media Ortega and ASPAC |
| Certificate of Excellence |
Nutricia Brand Recovery |
Nutricia |
Weber Shandwick |
EA. Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Let’s Stand Together |
National Security Coordination Secretariat |
Ogilvy Public Relations, Singapore |
| Certificate of Excellence |
Where are my cheeks?! |
Kumamoto Prefectural Government |
Dentsu Kyushu Inc. and Dentsu Public Relations Inc. |
EB. Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Vote Ruby |
WWF – Hong Kong |
Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong |
EC. Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Vote Ruby |
WWF – Hong Kong |
Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong |
| Certificate of Excellence |
Purified Kids |
Greenpeace |
Saatchi & Saatchi Shanghai |
ED. Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Buy The Sky |
Royal Flying Doctors Service |
Red Agency |
| Certificate of Excellence |
The Most Powerful Arm Ever Invented |
Save Our Sons |
Red Agency |
FA. Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Certificate of Excellence |
AmbiPur – Refresh Your Love |
Procter & Gamble |
Madison Public Relations |
| Certificate of Excellence |
VMware APJ New Way of Life 2013 EUC Campaign |
VMware |
Edelman Singapore |
FB. Best Use of Broadcast/Video
| Award |
Campaign title |
Client |
Agency |
| Winner |
Let The Future Shine |
Jaguar China |
Phluency Interactive(China),Inc. |
| Certificate of Excellence |
Cheer Asia |
Incheon Asian Games Organizing Committee |
Synergy Hill+Knowlton Strategies |
| Certificate of Excellence |
Xtreme Booking |
Hotels.com |
|
FC. Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Winner |
The Most Powerful Arm Ever Invented |
Save Our Sons |
Red Agency |
| Certificate of Excellence |
Virgin Mobile Game of Phones |
Virgin Mobile Australia |
One Green Bean |
| Honourable Mention |
NESCAFÉ: Opening the Front Door While Guarding the Back Door in China
|
Nestle (China) Ltd. |
Ogilvy Public Relations, Beijing |
FD. Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Winner |
“Who Framed Master Kong?” |
Master Kong |
Weber Shandwick |
| Certificate of Excellence |
Gillette Sexy Shave II |
P&G |
Shanghai @PR Consulting Co., Ltd. |
FE. PR Product/Service of the Year
| Award |
Campaign title |
Client |
Agency |
| Honourable Mention |
Flight School |
Hill+Knowlton Strategies |
Hill+Knowlton Strategies |
FF. Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
NetEase DTWS 2: Putting the “brand” back into brand ambassador |
NetEase.com, Ltd |
Genedigi MSLGROUP |
| Winner |
Where are my cheeks?! |
Kumamoto Prefectural Government |
Dentsu Kyushu Inc. and Dentsu Public Relations Inc. |
| Honourable Mention |
Robi Flag Event |
Robi Axiata Limited |
Adcomm Limited |
GA. Young PR Professional of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Sarah Edwards |
|
Ogilvy & Mather |
GC. PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Winner |
Michael de Kretser |
|
GO Communications |
GD. PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Matthew Lackie |
|
Waggener Edstrom Communications |
GE. In-house PR Team of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
In-house PR Team |
Saatchi & Saatchi China |
|
GF. Australia/New Zealand PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Red Agency Sydney |
GG. Greater China PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Weber Shandwick Beijing |
GH. Japan/Korea PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Ashton Consulting |
GJ. Southeast Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Leo Burnett/ Arc Worldwide Malaysia |
GK. Boutique PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Red Bridge Communications |
GM. Asia-Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
FleishmanHillard |
