2014

Campaign of the Year
Award Campaign title Client Agency
Winner The Most Powerful Arm Ever Invented Save Our Sons Red Agency
AA. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Winner NetEase DTWS 2: Putting the “brand” back into brand ambassador NetEase.com.Ltd Genedigi MSLGROUP
AB. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
Winner THISTLE KIDS IN CHARGE THISTLE HOTELS MALAYSIA GO Communications
Certificate of Excellence BP Pink Pulp Launch BP Australia Ogilvy Public Relations Melbourne
Certificate of Excellence Know What They Like, Find What They Love eBay Red Agency
AC. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Winner Celebrating A Journey Shared: The Launch of the JOHNNIE WALKER BLUE LABEL
Limited Edition Collection designed by Alfred Dunhill
DIAGEO Edelman Public Relations Worldwide Pte Ltd
Certificate of Excellence THISTLE KIDS IN CHARGE THISTLE HOTELS MALAYSIA GO Communications
BA. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
Winner Believing in the Miracle of Life: Raising awareness of HER2+ Breast
Cancer among Chinese Audience
Roche Daniel J. Edelman China Group
Certificate of Excellence Pfizer Viagra PR Operation in 2013 Pfizer Elite PR Consultants Shanghai Branch
Honourable Mention ‘More Control, More Satisfaction’ – Priligy (Premature Ejaculation Drug)
Product Launch Campaign
A. Menarini Hong Kong Limited Ogilvy CommonHealth Mind Resource
BB. Technology Campaign of the Year
Award Campaign title Client Agency
Winner Sony Xperia Z1: The Rise of Mobile Photography Sony India Pvt. Ltd. MSLGROUP India
Certificate of Excellence Evernote Life Campaign Evernote 20:20 MSL
Honourable Mention Shijiebang- Going Old School 2.0 Shijiebang.com Genedigi MSLGROUP
BC. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Winner IBM Australia The Era of Smart: Reinventing Australian Enterprises for
the Digital Economy
IBM Australia The Era of Smart: Reinventing Australian Enterprises for
the Digital Economy
Text100 Australia
Certificate of Excellence Big Data Big Results: Helping a newbie create its identity in the big
data world
Pivotal FleishmanHillard
CA. Employee Communications Campaign of the Year
Award Campaign title Client Agency
Winner I am Janssen. I am Integrity. Janssen Asia Pacific BlueCurrent Group
Certificate of Excellence Living up to the “International Specialist” title – An Organizational
Shift
DHL Express Asia Pacific
CB. Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
Winner Project Inspire: 5 Minutes to Change the World MasterCard Weber Shandwick
Certificate of Excellence 2013 Visa go Hong Kong Super Shopper Hong Kong Tourism Board
Certificate of Excellence Diversity Shines Here 2014 Incheon Asian Games Organizing Committee Synergy Hill+Knowlton Strategies
CC. Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
Winner Westpac App Challenge Westpac New Zealand
Honourable Mention The Most Powerful Arm Ever Invented Save Our Sons Red Agency
CD. Greater China PR Campaign of the Year
Award Campaign title Client Agency
Winner The Rubber Duck Joy to the World Campaign: Putting Harbour City &
Hong Kong on the World Map
Harbour City Estates Limited
Certificate of Excellence Olay AQUA Long-lasting Hydration Flight P&G Devries Global, Beijing
CE. Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
Winner Seoul, Our Movie: Rebranding Seoul through Shared Experience &
Dialogue
Seoul Metropolitan Government Edelman Korea
Certificate of Excellence Where are my cheeks?! Kumamoto Prefectural Government Dentsu Kyushu Inc. and Dentsu Public Relations Inc.
CF. South Asia PR Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Aviva What’s Your Big Plan Aviva Life Insurance Adfactors PR Pvt. Ltd.
Certificate of Excellence Hold My Hand in Hong Kong Hong Kong Tourism Board
Honourable Mention Taking anxiety out of cross-country remittances Xpress Money Adfactors PR Pvt Ltd
CG. Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
Winner SingTel Hawker Heroes Singapore Telecommunications Ogilvy & Mather Singapore Pte Ltd
Certificate of Excellence THISTLE KIDS IN CHARGE THISTLE HOTELS MALAYSIA GO Communications
DA. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
Winner EVA Air I SEE YOU PR Campaign EVA Air Era Ogilvy Public Relations
Certificate of Excellence Six Decades Later: Coca-Cola’s Historic Return to Myanmar The Coca-Cola Company Burson-Marsteller (S.E.A) Pte Ltd
DB. Public Affairs Campaign of the Year
Award Campaign title Client Agency
Winner IPCC 5th Assessment Working Group Reports United Nations Foundation Red Agency
Certificate of Excellence Price adjustment of the non-subsidized 12kg LPG PT Pertamina (Persero)
Certificate of Excellence The Do Good Initiative NTUC FairPrice Foundation Ogilvy Public Relations, Singapore
DC. Corporate Publications
Award Campaign title Client Agency
Winner HEY! It’s NTU Nanyang Technological University
Certificate of Excellence Hong Kong Tourism Board Annual Report 2012/13 “The Winning Formula”
minisite
Hong Kong Tourism Board
DD. Financial Communications Campaign of the Year
Award Campaign title Client Agency
Winner Driving Towards Success on a Global Stage and Launching one of the Year’s
Most Successful Chinese Company IPOs in the U.S.
Autohome Inc. FTI Consulting
DE. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Winner Clearing Muddy Waters (Not for publication) Citigate Dewe Rogerson, i.MAGE Pte Ltd
Certificate of Excellence Bangon Pinoy (Rise Filipinos) Globe Telecom, Inc. Havas Media Ortega and ASPAC
Certificate of Excellence Nutricia Brand Recovery Nutricia Weber Shandwick
EA. Public Sector Campaign of the Year
Award Campaign title Client Agency
Winner Let’s Stand Together National Security Coordination Secretariat Ogilvy Public Relations, Singapore
Certificate of Excellence Where are my cheeks?! Kumamoto Prefectural Government Dentsu Kyushu Inc. and Dentsu Public Relations Inc.
EB. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Winner Vote Ruby WWF – Hong Kong Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong
EC. Environmental Campaign of the Year
Award Campaign title Client Agency
Winner Vote Ruby WWF – Hong Kong Ogilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong
Certificate of Excellence Purified Kids Greenpeace Saatchi & Saatchi Shanghai
ED. Nonprofit Campaign of the Year
Award Campaign title Client Agency
Winner Buy The Sky Royal Flying Doctors Service Red Agency
Certificate of Excellence The Most Powerful Arm Ever Invented Save Our Sons Red Agency
FA. Best Use of Analytics
Award Campaign title Client Agency
Certificate of Excellence AmbiPur – Refresh Your Love Procter & Gamble Madison Public Relations
Certificate of Excellence VMware APJ New Way of Life 2013 EUC Campaign VMware Edelman Singapore
FB. Best Use of Broadcast/Video
Award Campaign title Client Agency
Winner Let The Future Shine Jaguar China Phluency Interactive(China),Inc.
Certificate of Excellence Cheer Asia Incheon Asian Games Organizing Committee Synergy Hill+Knowlton Strategies
Certificate of Excellence Xtreme Booking Hotels.com
FC. Best Use of Digital
Award Campaign title Client Agency
Winner The Most Powerful Arm Ever Invented Save Our Sons Red Agency
Certificate of Excellence Virgin Mobile Game of Phones Virgin Mobile Australia One Green Bean
Honourable Mention NESCAFÉ: Opening the Front Door While Guarding the Back Door in China Nestle (China) Ltd. Ogilvy Public Relations, Beijing
FD. Best Use of Social Media
Award Campaign title Client Agency
Winner “Who Framed Master Kong?” Master Kong Weber Shandwick
Certificate of Excellence Gillette Sexy Shave II P&G Shanghai @PR Consulting Co., Ltd.
FE. PR Product/Service of the Year
Award Campaign title Client Agency
Honourable Mention Flight School Hill+Knowlton Strategies Hill+Knowlton Strategies
FF. Promotional Activity of the Year
Award Campaign title Client Agency
Winner NetEase DTWS 2: Putting the “brand” back into brand ambassador NetEase.com, Ltd Genedigi MSLGROUP
Winner Where are my cheeks?! Kumamoto Prefectural Government Dentsu Kyushu Inc. and Dentsu Public Relations Inc.
Honourable Mention Robi Flag Event Robi Axiata Limited Adcomm Limited
GA. Young PR Professional of the Year
Award Campaign title Client Agency
Winner Sarah Edwards Ogilvy & Mather
GC. PR Professional of the Year – Agency
Award Campaign title Client Agency
Winner Michael de Kretser GO Communications
GD. PR Agency Head of the Year
Award Campaign title Client Agency
Winner Matthew Lackie Waggener Edstrom Communications
GE. In-house PR Team of the Year
Award Campaign title Client Agency
Winner In-house PR Team Saatchi & Saatchi China
GF. Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Agency Sydney
GG. Greater China PR Consultancy of the Year
Award Campaign title Client Agency
Winner Weber Shandwick Beijing
GH. Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
Winner Ashton Consulting
GJ. Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner Leo Burnett/ Arc Worldwide Malaysia
GK. Boutique PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Bridge Communications
GM. Asia-Pacific Network of the Year
Award Campaign title Client Agency
Winner FleishmanHillard
**Note: Credits published as provided by participants.

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