Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
“I Touch Myself” Project |
Cancer Council NSW |
Hill+Knowlton Strategies Australia |
| Winner |
The LAB Experiment |
Best and Less |
Edelman Australia |
Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
#WhatsNext |
BBC Worldwide |
Adhesive PR |
| Silver |
DO THE REX: Durex Overcomes Sexual Paradox in India |
Reckitt Benckiser, India |
Edelman India |
| Bronze |
The Journey: Malaysia’s Most Successful Movie of All Time |
Astro Malaysia |
N/A |
Brand Development Campaign of the Year (Product)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Haobaba “Good Dad” Classroom Across China Campaign |
Guangzhou Liby Enterprise Group Co. Ltd. |
Hill+Knowlton Strategies China |
| Silver |
A Decade Off Your Derriere |
Marks & Spencer |
AKA Asia |
| Silver |
Vinacafé – The Cup of Love |
Masan Consumer |
Redder Advertising |
| Bronze |
Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest |
Dongfeng Citroën |
Genedigi MSLGROUP |
Brand Development Campaign of the Year (Service)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Rebuilding Trust in Malaysia Airlines in Australia and New Zealand |
Malaysian Airline System Berhad |
Crossman Communications |
| Silver |
A global university on the rise |
NTU Singapore |
N/A |
| Bronze |
Singapore Celebrity Concierge |
Singapore Tourism Board |
Adhesive PR |
Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Pigeon’s New Product Launch PR Created New Standard in Baby Stroller
Selection |
Pigeon Corporation |
BlueCurrent Japan inc. |
| Silver |
Marukome: Rocking out with miso soup! |
Marukome Co., Ltd. |
Dentsu Inc. & Dentsu Public Relations Inc. |
| Bronze |
British Airways Airbus A380 launch, Singapore |
British Airways |
Grayling Asia Pte Ltd |
Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
China Ideal Sex Bluebook |
Pfizer, Inc. |
BlueDigital |
| Silver |
“Looking for Mr. Hsieh /Mr.PE!” Let’s turn the unspeakable into
embraceable! |
A. Menarini Singapore Pte. Ltd., Taiwan Branch |
Elite PR Group |
| Bronze |
Atten-tion! Take treatment order, life gets longer! |
Sanofi Taiwan Co. Ltd. |
Elite PR Group |
Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Orchestrate Amazing – The Launch of Microsoft Azure Data Centres in
Australia |
Microsoft Australia |
Ogilvy Public Relations |
| Silver |
Life after deaf: Redefining hearing with ReSound LiNX MFI |
GN ReSound |
One Plus One Communications |
Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Mobile Futures Australia |
Mondelez International |
Red Agency |
| Silver |
Connected Healthcare Matters |
SAP |
FleishmanHillard |
| Bronze |
CeBIT India, from ‘just a trade fair’ to ‘technology intelligentsia’ |
Hannover Milano Fairs India Pvt. Ltd. |
20:20 MSL |
Sports Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Game, Set, Match Heineken Open Play! |
DB Breweries |
Spark PR & Activate |
| Silver |
The Samsung SlideLiner |
Samsung |
Edelman Australia and Traffik |
| Bronze |
“Believe” Campaign |
Australian Paralympic Committee |
Hill+Knowlton Strategies Australia |
Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Internal Communications for the Acquisition of Nokia Mobile Devices and
Services Business in China |
Microsoft |
N/A |
| Bronze |
Evolving at Viacom18 |
Viacom18 Media Pvt. Ltd. |
N/A |
| Bronze |
Notable Women |
ANZ |
N/A |
Asia-Pacific PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Lux Ignite the Spark |
Unilever Asia Pte Limited |
Golin Singapore |
| Silver |
Workforce 2020 – #millennialmyths and the Future of Work |
SAP |
FleishmanHillard |
Australia/New Zealand PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
“I Touch Myself” Project |
Cancer Council NSW |
Hill+Knowlton Strategies Australia |
| Bronze |
Ford Mustang Midnight Kiss – Sydney New Year’s Eve 2014 |
Ford Australia |
Pulse Communications |
| Bronze |
Joined-Up Innovation – How we helped Microsoft discover the secret
ingredients to create an Australian innovation culture |
Microsoft Australia |
Ogilvy Public Relations |
Greater China PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Kindle Voyage: Re-Igniting a Love for Reading in China |
Amazon |
Weber Shandwick |
| Silver |
Budweiser 2014 CNY Campaign — Bringing a global icon of celebration to
China |
AB InBev |
@comm, a content driven integrated communication agency with 4C |
| Bronze |
Haobaba “Good Dad” Classroom Across China Campaign |
Guangzhou Liby Enterprise Group Co. Ltd. |
Hill+Knowlton Strategies China |
Japan/Korea PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Marukome: Rocking out with miso soup! |
Marukome Co., Ltd. |
Dentsu Inc. & Dentsu Public Relations Inc. |
| Silver |
The Shut-down Island! |
Miyakojima City |
Dentsu Inc. & Dentsu Public Relations Inc. |
| Bronze |
From Working man to Daddy |
Ministry of Gender Equality and Family |
FleishmanHillard Korea |
South Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Help A Child Reach 5 |
Hindustan Unilever Limited |
LinOpinion Golin |
| Silver |
Mary Kom’s Bollywood Knockout Punch |
Viacom18 Media Pvt. Ltd. |
N/A |
| Bronze |
Banking giant SBI wins over Indian millennials |
State Bank of India |
Adfactors PR Pvt. Ltd. |
Southeast Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Sensodyne Relevance Campaign ‘Say No To Ngilo’ |
GSK Consumer Healthcare |
N/A |
| Silver |
Vinacafé – The Cup of Love |
Masan Consumer |
Redder Advertising |
| Bronze |
GSK Inner Age Campaign |
GlaxoSmithKline |
Edelman |
Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Marukome: Rocking out with miso soup! |
Marukome Co., Ltd. |
Dentsu Inc. & Dentsu Public Relations Inc. |
| Silver |
Crowdsourcing Brand Loyalty: Huawei Fan Celebration |
Huawei |
Genedigi MSLGROUP |
| Silver |
Yahoo Hong Kong 15th Anniversary Campaign |
Yahoo Hong Kong |
Metta Communications |
| Bronze |
Digital Roadies Taking Centre Stage! |
Hostworks Pty Ltd |
Weber Shandwick Australia |
Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Look Again Campaign |
Ministry of Gender Equality and Family |
FleishmanHillard Korea |
| Silver |
What’s New With New Zealand? |
Education New Zealand |
Genesis Burson-Marsteller |
Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Gold |
ANZ BlueNotes |
ANZ |
N/A |
| Silver |
Hotels.com Chinese International Travel Monitor |
Hotels.com |
N/A |
Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Blue Bird’s 2014 IPO |
PT Blue Bird Tbk |
Edelman Indonesia |
| Bronze |
BSE: From mind-share to market-share |
BSE Ltd |
Adfactors PR Pvt. Ltd. |
Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Cadbury Chocolate – Halal Yesterday, Halal Today, Halal Tomorrow |
Mondelez International |
Text100 |
| Silver |
GoSURF Consumable Data Plans launch: Neutralizing Fair Use Policy
sentiments |
Globe Telecom, Inc. |
N/A |
| Bronze |
Relocation of the Hong Kong Wine & Dine Festival – How the Hong Kong
Tourism Board upheld its corporate image in the face of a crisis |
The Hong Kong Tourism Board |
N/A |
Media Relations Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Connected Healthcare Matters |
SAP |
FleishmanHillard |
| Silver |
Banking giant SBI wins over Indian millennials |
State Bank of India |
Adfactors PR Pvt. Ltd. |
| Bronze |
GrabTaxi – Rides made awesome |
GrabTaxi |
Ruder Finn Asia Pte Ltd |
Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Shut-down Island! |
Miyakojima City |
Dentsu Inc. & Dentsu Public Relations Inc. |
| Silver |
Look Again Campaign |
Ministry of Gender Equality and Family |
FleishmanHillard Korea |
| Bronze |
What’s New With New Zealand? |
Education New Zealand |
Genesis Burson-Marsteller |
Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Light for Fishermen |
Osram |
Fortune PR |
| Silver |
#WeSpeakCode – Code as the Second Language of Asia Pacific |
Microsoft |
Creation |
| Silver |
Help A Child Reach 5 |
Hindustan Unilever Limited |
LinOpinion Golin |
| Bronze |
StarHub 4G4Good |
StarHub Ltd |
DDB Group Singapore |
Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Instant Newspaper Recycler by East Point City, Hong Kong |
Sun Hung Kai Properties Hong Kong |
Saatchi & Saatchi Hong Kong |
Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
“I Touch Myself” Project |
Cancer Council NSW |
Hill+Knowlton Strategies Australia |
| Bronze |
“Believe” Campaign |
Australian Paralympic Committee |
Hill+Knowlton Strategies Australia |
| Bronze |
Share My Knowledge for ChildFund New Zealand |
ChildFund New Zealand |
Network Communication |
Public Education Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Help A Child Reach 5 |
Hindustan Unilever Limited |
LinOpinion Golin |
| Gold |
Tackling Homophobia in Sport: Bingham Cup Sydney 2014 |
Sydney Convicts Rugby Union Club |
N/A |
| Silver |
MTV Rock the Vote – From A Campaign To A Revolution |
Viacom18 Media Pvt. Ltd. |
N/A |
| Bronze |
“I Touch Myself” Project |
Cancer Council NSW |
Hill+Knowlton Strategies Australia |
Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Silver |
BOE KOL Mapping Program |
BOE Technology Group Co., Ltd |
Burson-Marsteller |
| Bronze |
Carving Out a Technology Leadership Position for MasterCard in Asia
Pacific |
MasterCard Asia Pacific |
Weber Shandwick |
Best Use of Broadcast/Video
| Award |
Campaign title |
Client |
Agency |
| Gold |
TaiKoo Hui’s Third Anniversary Campaign: Always on My Mind |
TaiKoo Hui (Guangzhou) Development Company Limited |
Mytone Advertising Company; BlueDigital |
| Silver |
DO THE REX: Durex Overcomes Sexual Paradox in India |
Reckitt Benckiser, India |
Edelman India |
| Bronze |
Mian is Campaign KOL Serial Videos |
Cotton Incorporated and Cotton Council International |
Ruder Finn Asia |
Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Gold |
Immortalizing Happiness: MetLife Hong Kong’s Infinity App |
MetLife Hong Kong |
The Hoffman Agency |
| Silver |
Kindle Voyage: Re-Igniting a Love for Reading in China |
Amazon |
Weber Shandwick |
Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Gold |
Kindle Voyage: Re-Igniting a Love for Reading in China |
Amazon |
Weber Shandwick |
| Gold |
Vinacafé – The Cup of Love |
Masan Consumer |
Redder Advertising |
| Silver |
Ted Baker Holiday Social Media Campaign – China |
Ted Baker |
Red Bridge Communications |
Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The LAB Experiment |
Best and Less |
Edelman Australia |
| Silver |
Earth Hour 2014: Use Your Power – Be a Superhero for the Planet |
Earth Hour Global Limited |
N/A |
| Bronze |
Cornetto RED Tour with Taylor Swift |
Unilever Singapore |
Golin Singapore |
Young PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
Daphne Cheah, AirAsia |
|
Young PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Vicky Neill, Racepoint Global |
PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
Rebecca Liu, Saatchi & Saatchi Greater China |
|
PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Tetsuya Honda, BlueCurrent Japan |
PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Tim Sutton, Weber Shandwick |
In-House PR Team of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
Corporate Communications Office, Nanyang Technological University |
|
| Highly commended |
|
Changi Airport Group Corporate & Marketing Communications |
|
Australia/New Zealand PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Red Agency Australia |
Greater China PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Ruder Finn China |
Japan/Korea PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Edelman Japan |
South Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Adfactors PR Pvt. Ltd. (India) |
Southeast Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Leo Burnett / Arc Worldwide Malaysia |
Boutique PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Liquid Ideas Australia |
New PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Zeno Group Malaysia |
| Highly commended |
|
|
Adhesive PR Australia |
Asia-Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
|
|
Weber Shandwick Asia Pacific |
