2015

Campaign of the Year
Award Campaign title Client Agency
Winner “I Touch Myself” Project Cancer Council NSW Hill+Knowlton Strategies Australia
Winner The LAB Experiment Best and Less Edelman Australia
Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Gold #WhatsNext BBC Worldwide Adhesive PR
Silver DO THE REX: Durex Overcomes Sexual Paradox in India Reckitt Benckiser, India Edelman India
Bronze The Journey: Malaysia’s Most Successful Movie of All Time Astro Malaysia N/A
Brand Development Campaign of the Year (Product)
Award Campaign title Client Agency
Gold Haobaba “Good Dad” Classroom Across China Campaign Guangzhou Liby Enterprise Group Co. Ltd. Hill+Knowlton Strategies China
Silver A Decade Off Your Derriere Marks & Spencer AKA Asia
Silver Vinacafé – The Cup of Love Masan Consumer Redder Advertising
Bronze Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest Dongfeng Citroën Genedigi MSLGROUP
Brand Development Campaign of the Year (Service)
Award Campaign title Client Agency
Gold Rebuilding Trust in Malaysia Airlines in Australia and New Zealand Malaysian Airline System Berhad Crossman Communications
Silver A global university on the rise NTU Singapore N/A
Bronze Singapore Celebrity Concierge Singapore Tourism Board Adhesive PR
Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Gold Pigeon’s New Product Launch PR Created New Standard in Baby Stroller
Selection
Pigeon Corporation BlueCurrent Japan inc.
Silver Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc.
Bronze British Airways Airbus A380 launch, Singapore British Airways Grayling Asia Pte Ltd
Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
Gold China Ideal Sex Bluebook Pfizer, Inc. BlueDigital
Silver “Looking for Mr. Hsieh /Mr.PE!” Let’s turn the unspeakable into
embraceable!
A. Menarini Singapore Pte. Ltd., Taiwan Branch Elite PR Group
Bronze Atten-tion! Take treatment order, life gets longer! Sanofi Taiwan Co. Ltd. Elite PR Group
Technology Campaign of the Year
Award Campaign title Client Agency
Gold Orchestrate Amazing – The Launch of Microsoft Azure Data Centres in
Australia
Microsoft Australia Ogilvy Public Relations
Silver Life after deaf: Redefining hearing with ReSound LiNX MFI GN ReSound One Plus One Communications
Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Gold Mobile Futures Australia Mondelez International Red Agency
Silver Connected Healthcare Matters SAP FleishmanHillard
Bronze CeBIT India, from ‘just a trade fair’ to ‘technology intelligentsia’ Hannover Milano Fairs India Pvt. Ltd. 20:20 MSL
Sports Campaign of the Year
Award Campaign title Client Agency
Gold Game, Set, Match Heineken Open Play! DB Breweries Spark PR & Activate
Silver The Samsung SlideLiner Samsung Edelman Australia and Traffik
Bronze “Believe” Campaign Australian Paralympic Committee Hill+Knowlton Strategies Australia
Employee Communications Campaign of the Year
Award Campaign title Client Agency
Silver Internal Communications for the Acquisition of Nokia Mobile Devices and
Services Business in China
Microsoft N/A
Bronze Evolving at Viacom18 Viacom18 Media Pvt. Ltd. N/A
Bronze Notable Women ANZ N/A
Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
Silver Lux Ignite the Spark Unilever Asia Pte Limited Golin Singapore
Silver Workforce 2020 – #millennialmyths and the Future of Work SAP FleishmanHillard
Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
Gold “I Touch Myself” Project Cancer Council NSW Hill+Knowlton Strategies Australia
Bronze Ford Mustang Midnight Kiss – Sydney New Year’s Eve 2014 Ford Australia Pulse Communications
Bronze Joined-Up Innovation – How we helped Microsoft discover the secret
ingredients to create an Australian innovation culture
Microsoft Australia Ogilvy Public Relations
Greater China PR Campaign of the Year
Award Campaign title Client Agency
Gold Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick
Silver Budweiser 2014 CNY Campaign — Bringing a global icon of celebration to
China
AB InBev @comm, a content driven integrated communication agency with 4C
Bronze Haobaba “Good Dad” Classroom Across China Campaign Guangzhou Liby Enterprise Group Co. Ltd. Hill+Knowlton Strategies China
Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
Gold Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc.
Silver The Shut-down Island! Miyakojima City Dentsu Inc. & Dentsu Public Relations Inc.
Bronze From Working man to Daddy Ministry of Gender Equality and Family FleishmanHillard Korea
South Asia PR Campaign of the Year
Award Campaign title Client Agency
Gold Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin
Silver Mary Kom’s Bollywood Knockout Punch Viacom18 Media Pvt. Ltd. N/A
Bronze Banking giant SBI wins over Indian millennials State Bank of India Adfactors PR Pvt. Ltd.
Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
Gold Sensodyne Relevance Campaign ‘Say No To Ngilo’ GSK Consumer Healthcare N/A
Silver Vinacafé – The Cup of Love Masan Consumer Redder Advertising
Bronze GSK Inner Age Campaign GlaxoSmithKline Edelman
Corporate Branding Campaign of the Year
Award Campaign title Client Agency
Gold Marukome: Rocking out with miso soup! Marukome Co., Ltd. Dentsu Inc. & Dentsu Public Relations Inc.
Silver Crowdsourcing Brand Loyalty: Huawei Fan Celebration Huawei Genedigi MSLGROUP
Silver Yahoo Hong Kong 15th Anniversary Campaign Yahoo Hong Kong Metta Communications
Bronze Digital Roadies Taking Centre Stage! Hostworks Pty Ltd Weber Shandwick Australia
Public Affairs Campaign of the Year
Award Campaign title Client Agency
Silver Look Again Campaign Ministry of Gender Equality and Family FleishmanHillard Korea
Silver What’s New With New Zealand? Education New Zealand Genesis Burson-Marsteller
Corporate Publications
Award Campaign title Client Agency
Gold ANZ BlueNotes ANZ N/A
Silver Hotels.com Chinese International Travel Monitor Hotels.com N/A
Financial Communications Campaign of the Year
Award Campaign title Client Agency
Silver Blue Bird’s 2014 IPO PT Blue Bird Tbk Edelman Indonesia
Bronze BSE: From mind-share to market-share BSE Ltd Adfactors PR Pvt. Ltd.
Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Gold Cadbury Chocolate – Halal Yesterday, Halal Today, Halal Tomorrow Mondelez International Text100
Silver GoSURF Consumable Data Plans launch: Neutralizing Fair Use Policy
sentiments
Globe Telecom, Inc. N/A
Bronze Relocation of the Hong Kong Wine & Dine Festival – How the Hong Kong
Tourism Board upheld its corporate image in the face of a crisis
The Hong Kong Tourism Board N/A
Media Relations Campaign of the Year
Award Campaign title Client Agency
Gold Connected Healthcare Matters SAP FleishmanHillard
Silver Banking giant SBI wins over Indian millennials State Bank of India Adfactors PR Pvt. Ltd.
Bronze GrabTaxi – Rides made awesome GrabTaxi Ruder Finn Asia Pte Ltd
Public Sector Campaign of the Year
Award Campaign title Client Agency
Gold The Shut-down Island! Miyakojima City Dentsu Inc. & Dentsu Public Relations Inc.
Silver Look Again Campaign Ministry of Gender Equality and Family FleishmanHillard Korea
Bronze What’s New With New Zealand? Education New Zealand Genesis Burson-Marsteller
Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Gold Light for Fishermen Osram Fortune PR
Silver #WeSpeakCode – Code as the Second Language of Asia Pacific Microsoft Creation
Silver Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin
Bronze StarHub 4G4Good StarHub Ltd DDB Group Singapore
Environmental Campaign of the Year
Award Campaign title Client Agency
Silver Instant Newspaper Recycler by East Point City, Hong Kong Sun Hung Kai Properties Hong Kong Saatchi & Saatchi Hong Kong
Nonprofit Campaign of the Year
Award Campaign title Client Agency
Gold “I Touch Myself” Project Cancer Council NSW Hill+Knowlton Strategies Australia
Bronze “Believe” Campaign Australian Paralympic Committee Hill+Knowlton Strategies Australia
Bronze Share My Knowledge for ChildFund New Zealand ChildFund New Zealand Network Communication
Public Education Campaign of the Year
Award Campaign title Client Agency
Gold Help A Child Reach 5 Hindustan Unilever Limited LinOpinion Golin
Gold Tackling Homophobia in Sport: Bingham Cup Sydney 2014 Sydney Convicts Rugby Union Club N/A
Silver MTV Rock the Vote – From A Campaign To A Revolution Viacom18 Media Pvt. Ltd. N/A
Bronze “I Touch Myself” Project Cancer Council NSW Hill+Knowlton Strategies Australia
Best Use of Analytics
Award Campaign title Client Agency
Silver BOE KOL Mapping Program BOE Technology Group Co., Ltd Burson-Marsteller
Bronze Carving Out a Technology Leadership Position for MasterCard in Asia
Pacific
MasterCard Asia Pacific Weber Shandwick
Best Use of Broadcast/Video
Award Campaign title Client Agency
Gold TaiKoo Hui’s Third Anniversary Campaign: Always on My Mind TaiKoo Hui (Guangzhou) Development Company Limited Mytone Advertising Company; BlueDigital
Silver DO THE REX: Durex Overcomes Sexual Paradox in India Reckitt Benckiser, India Edelman India
Bronze Mian is Campaign KOL Serial Videos Cotton Incorporated and Cotton Council International Ruder Finn Asia
Best Use of Digital
Award Campaign title Client Agency
Gold Immortalizing Happiness: MetLife Hong Kong’s Infinity App MetLife Hong Kong The Hoffman Agency
Silver Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick
Best Use of Social Media
Award Campaign title Client Agency
Gold Kindle Voyage: Re-Igniting a Love for Reading in China Amazon Weber Shandwick
Gold Vinacafé – The Cup of Love Masan Consumer Redder Advertising
Silver Ted Baker Holiday Social Media Campaign – China Ted Baker Red Bridge Communications
Promotional Activity of the Year
Award Campaign title Client Agency
Gold The LAB Experiment Best and Less Edelman Australia
Silver Earth Hour 2014: Use Your Power – Be a Superhero for the Planet Earth Hour Global Limited N/A
Bronze Cornetto RED Tour with Taylor Swift Unilever Singapore Golin Singapore
Young PR Professional of the Year – In-House
Award Campaign title Client Agency
Winner Daphne Cheah, AirAsia
Young PR Professional of the Year – Agency
Award Campaign title Client Agency
Winner Vicky Neill, Racepoint Global
PR Professional of the Year – In-House
Award Campaign title Client Agency
Winner Rebecca Liu, Saatchi & Saatchi Greater China
PR Professional of the Year – Agency
Award Campaign title Client Agency
Winner Tetsuya Honda, BlueCurrent Japan
PR Agency Head of the Year
Award Campaign title Client Agency
Winner Tim Sutton, Weber Shandwick
In-House PR Team of the Year
Award Campaign title Client Agency
Winner Corporate Communications Office, Nanyang Technological University
Highly commended Changi Airport Group Corporate & Marketing Communications
Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Agency Australia
Greater China PR Consultancy of the Year
Award Campaign title Client Agency
Winner Ruder Finn China
Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
Winner Edelman Japan
South Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner Adfactors PR Pvt. Ltd. (India)
Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner Leo Burnett / Arc Worldwide Malaysia
Boutique PR Consultancy of the Year
Award Campaign title Client Agency
Winner Liquid Ideas Australia
New PR Consultancy of the Year
Award Campaign title Client Agency
Winner Zeno Group Malaysia
Highly commended Adhesive PR Australia
Asia-Pacific Network of the Year
Award Campaign title Client Agency
Winner Weber Shandwick Asia Pacific
**Note: Credits published as provided by participants.

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