Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
SG Heart Map |
SG50 |
Tate Anzur |
Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Breaking the Mountain of Mindsets |
Viacom18 Media |
Viacom18 Motion Pictures |
| Silver |
7 Letters |
Chuan Pictures |
Tate Anzur |
Brand Development Campaign of the Year (Product)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Bosch: Power Up Your Life |
Bosch |
Edelman China |
| Silver |
IKEA cooks its way into Chinese hearts: It’s the Little Things that
Matter consumer campaign |
IKEA China |
MSLGROUP China |
| Silver |
Dole: The “Wearable_Banana” |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
| Bronze |
Mirinda Sarsi “Being Nerdy is Being Cool” |
Suntory PepsiCo Vietnam Beverage |
Redder Advertising |
Brand Development Campaign of the Year (Service)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Every Day A Different Journey |
Tourism New Zealand |
Genesis Burson-Marsteller |
| Silver |
Repositioning brand SpiceJet amid turbulence |
SpiceJet Ltd. |
Adfactors PR |
| Bronze |
Airbnb and G-Dragon: Superstar turns Superhost |
Airbnb |
LEWIS, M.K Trading Corporation, Allison + Partners, Briman
Communications, Sunny Side Up Inc. |
Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
LEGO SG50: Rebuild Your Memories |
LEGO Singapore |
iris Singapore |
| Silver |
My Everyday Locker! |
Godrej Security Solutions |
Adfactors PR |
| Bronze |
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic |
Tata Global Beverages |
Edelman India |
| Bronze |
Fitbit Japan: “Find Your Fit” Campaign |
Fitbit |
MSLGROUP |
Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Schizophrenia – Don’t be left in the dark |
Janssen Australia |
Saatchi & Saatchi, Ogilvy PR Health |
| Silver |
Taiwan Mazu Festival – Check Your Vision and Detect Early Stage of
Macular Degeneration |
Novartis |
One for All Public Relations Consultants |
| Bronze |
The KidStrong Campaign |
Pfizer Malaysia |
Essence Burson-Marsteller |
Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Hitting Headlines to Improve Cyber Security |
FireEye |
– |
| Bronze |
KFit Stretches into APAC with Fitness Sharing Model |
KFit |
FleishmanHillard |
Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Volvo Trucks Fuelwatch Challenge 2015 |
Volvo Trucks |
Golin |
| Silver |
Sendle Launch |
Sendle |
Sling & Stone |
| Bronze |
When Microns Matter |
Renishaw |
Golin |
Sports Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Les Mills Run the Final |
Les Mills |
Eleven PR |
| Silver |
The Captain’s Ride |
Steve Waugh Foundation |
Red Agency |
| Bronze |
Hyper Connected Healthcare Conference |
SAP Korea |
Weber Shandwick Korea |
Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Big Belly – Feasting on Ideas that Innovate |
Viacom18 Media |
Rickshaw Communique Services |
| Gold |
A lifetime of happiness |
General Electric India |
Genesis Burson-Marsteller |
| Bronze |
Internal Communication during the Launch of the Mercedes-Benz Tmall
Flagship Store |
Mercedes-Benz (China) |
BlueDigital |
Asia-Pacific PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Airbnb and G-Dragon: Superstar turns Superhost |
Airbnb |
LEWIS, M.K Trading Corporation, Allison + Partners, Briman
Communications, Sunny Side Up Inc. |
| Silver |
Ford EcoBoost Small But Mighty |
Ford Motor Company Asia Pacific |
Ford WPP X Team led by Burson-Marsteller |
| Bronze |
Hitting Headlines to Improve Cyber Security |
FireEye |
– |
Australia/New Zealand PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
| Silver |
Million Dollar Fish Campaign |
Tourism NT |
– |
| Bronze |
Unlimited |
Western Sydney University |
Red Agency |
Greater China PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Happistachio New Year |
Cal Pure Produce Inc. |
Ketchum |
| Bronze |
“See you again, Katmandu” — Baidu’s recovery program for monuments in
Nepal |
Baidu.com, Inc |
BlueDigital |
Japan/Korea PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard Korea |
| Silver |
The French sounding Japanese |
Kobayashi City |
Dentsu Inc. |
| Bronze |
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
| Bronze |
Dole: The “Wearable_Banana” |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
South Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
One Shot Against Seven Deadly Diseases |
Immunization Technical Support Unit (ITSU) |
Genesis Burson-Marsteller |
| Bronze |
Saffolalife #ProtectHerHeart |
Marico |
20:20 MSL |
| Bronze |
Everyday A Different Journey |
Tourism New Zealand |
Genesis Burson-Marsteller |
Southeast Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Star Wars at Changi |
Changi Airport Group (Singapore) |
– |
| Silver |
Crossing Cultural Borders: Promoting Korean Halal Foods In Indonesia |
aT(Korea Agro-Fisheries&Food Trade Corporation) |
Prain Global |
| Bronze |
December Baby |
Jetstar Asia |
AKA Asia |
Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Link Cheers Express |
Link Asset Management |
– |
| Silver |
Igniting Possibilities, Sparking Joy |
DBS Bank (Hong Kong) |
Guru Online; MEC; OMD; MUSE; Fevaworks Solutions |
| Bronze |
KFit Stretches into APAC with Fitness Sharing Model |
KFit |
FleishmanHillard Hong Kong |
Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Listing of the Stock Exchanges in India |
Consortium of Private Equity Firms |
Integral PR |
| Silver |
Project with a Heart |
SBUT |
MSLGROUP India |
| Silver |
Check Your 2-Week Cough |
Korea Centers for Disease Control and Prevention (KCDC) |
Enzaim Health |
Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Gold |
The World’s First Magazine with Food, which connects food producers and
consumers |
NPO Tôhoku Kaikon |
Dentsu Inc. |
Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Creating the Next Miracle |
Regina Miracle International (Holdings) |
Strategic Public Relations Group |
| Bronze |
Bringing Capgemini to the forefront of Financial Services |
Capgemini Australia |
Red Agency |
Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Beating the Summer Heat: How Meralco empowered its stakeholders to take a
united stand and overcome power supply crisis threat |
Manila Electric Company (MERALCO) |
– |
| Silver |
How SpiceJet overcame mid-air turbulence |
SpiceJet Ltd. |
Adfactors PR |
| Bronze |
Fishing for Oil: Case of Crude Oil Spill in Cilacap |
PT Pertamina (Persero) |
– |
| Bronze |
The release of Peter Greste |
Al Jazeera English |
Ogilvy Public Relations Australia (comprising Howorth and Parker &
Partners) |
Media Relations Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Unlimited |
Western Sydney University |
Red Agency |
| Gold |
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
| Bronze |
Breaking the Mountain of Mindsets |
Viacom18 Media |
Viacom18 Motion Pictures |
Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard Korea |
| Silver |
ILEDTHEWAY |
Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry
of Power, Govt. of India |
Edelman India |
| Bronze |
SG Heart Map |
SG50 |
Tate Anzur |
Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The DPDHL Difference – Delivering Hope to Nepal |
DPDHL |
– |
| Silver |
VITAL STEP: Raising awareness of a fatal newborn illness |
Mead Johnson Nutrition |
Ogilvy Public Relations Hong Kong |
| Silver |
Salba-bote: Protecting Our Customers’ Lives during Typhoons and Floods
|
Manila Electric Company (MERALCO) |
– |
| Bronze |
Electrolux Tackles Food Waste with #happyplatesg |
Electrolux |
AKA Asia |
Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
FarEasTone Telecommunications – #MyFutureIsMineToSave |
Far EasTone Telecommunications |
Ogilvy Public Relations Taiwan |
| Silver |
Responsible Forestry |
Kimberly-Clark Asia Pacific Headquarters |
Ogilvy PR |
| Bronze |
Surf Fiesta! The Biggest Sachet Recovery Initiative In The Philippines
|
Unilever Philippines |
Activations Agency |
Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Captain’s Ride |
Steve Waugh Foundation |
Red Agency |
| Silver |
Lenovo – Turning the ‘Love of Food’ into ‘the Food of Love’ |
Lenovo Hong Kong |
Edelman Hong Kong |
| Silver |
Hunger in the Classroom |
Foodbank Australia |
Red Agency |
| Bronze |
We are All Different, We Are All the Same |
Save the Children |
Weber Shandwick |
Public Education Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Take Heart Australia |
Take Heart Australia |
Hill+Knowlton Strategies |
| Silver |
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard Korea |
Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Gold |
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
| Silver |
IKEA cooks its way into Chinese hearts: It’s the Little Things that
Matter consumer campaign |
IKEA China |
MSLGROUP China |
Best Use of Broadcast/Video
| Award |
Campaign title |
Client |
Agency |
| Gold |
LEGO SG50: Rebuild Your Memories |
LEGO Singapore |
iris Singapore |
| Silver |
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
| Bronze |
December Baby |
Jetstar Asia |
AKA Asia |
Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Gold |
SG Heart Map |
SG50 |
Tate Anzur |
| Silver |
PRIUS! PARTS CHARACTERS |
Toyota Marketing Japan Corporation |
Dentsu Inc. |
| Silver |
ibisPLAY.com: a music playground come to life |
Accor/Ibis |
Weber Shandwick Australia |
Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Gold |
ManulifeMOVE |
Manulife (International) Limited |
– |
| Silver |
Star Wars at Changi |
Changi Airport Group (Singapore) |
– |
| Silver |
Perfume Portraits |
Unilever |
Golin |
| Bronze |
Secoo Saves the Best For Last |
Secoo.com |
Weber Shandwick |
Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
| Silver |
December Baby |
Jetstar Asia |
AKA Asia |
| Bronze |
Dole: The ‘Wearable_Banana’ |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
Young PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
Prasanna Ratanjankar |
Viacom18 Media India |
Young PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
Carol Yeung |
Edelman Hong Kong |
PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
Perry Manross |
SAP Australia |
PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
Ian Rumsby |
Weber Shandwick Australia |
PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
Elan Shou |
Ruder Finn China |
In-House PR Team of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
Microsoft Asia Communications Team |
– |
Microsoft Asia |
Australia/New Zealand PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
Red Agency Australia |
| Highly commended |
– |
– |
Sling & Stone Australia |
Greater China PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
Red Bridge Communications China |
Japan/Korea PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
Hill+Knowlton Strategies Japan |
South Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
Adfactors PR India |
Southeast Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
The Hoffman Agency Singapore |
Boutique PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
Tate Anzur Singapore |
Asia-Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Winner |
– |
– |
MSLGROUP Asia |
