2016

Campaign of the Year
Award Campaign title Client Agency
Winner SG Heart Map SG50 Tate Anzur
Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Gold Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures
Silver 7 Letters Chuan Pictures Tate Anzur
Brand Development Campaign of the Year (Product)
Award Campaign title Client Agency
Gold Bosch: Power Up Your Life Bosch Edelman China
Silver IKEA cooks its way into Chinese hearts: It’s the Little Things that
Matter consumer campaign
IKEA China MSLGROUP China
Silver Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
Bronze Mirinda Sarsi “Being Nerdy is Being Cool” Suntory PepsiCo Vietnam Beverage Redder Advertising
Brand Development Campaign of the Year (Service)
Award Campaign title Client Agency
Gold Every Day A Different Journey Tourism New Zealand Genesis Burson-Marsteller
Silver Repositioning brand SpiceJet amid turbulence SpiceJet Ltd. Adfactors PR
Bronze Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K Trading Corporation, Allison + Partners, Briman
Communications, Sunny Side Up Inc.
Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Gold LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore
Silver My Everyday Locker! Godrej Security Solutions Adfactors PR
Bronze Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic Tata Global Beverages Edelman India
Bronze Fitbit Japan: “Find Your Fit” Campaign Fitbit MSLGROUP
Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
Gold Schizophrenia – Don’t be left in the dark Janssen Australia Saatchi & Saatchi, Ogilvy PR Health
Silver Taiwan Mazu Festival – Check Your Vision and Detect Early Stage of
Macular Degeneration
Novartis One for All Public Relations Consultants
Bronze The KidStrong Campaign Pfizer Malaysia Essence Burson-Marsteller
Technology Campaign of the Year
Award Campaign title Client Agency
Gold Hitting Headlines to Improve Cyber Security FireEye
Bronze KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard
Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Gold Volvo Trucks Fuelwatch Challenge 2015 Volvo Trucks Golin
Silver Sendle Launch Sendle Sling & Stone
Bronze When Microns Matter Renishaw Golin
Sports Campaign of the Year
Award Campaign title Client Agency
Gold Les Mills Run the Final Les Mills Eleven PR
Silver The Captain’s Ride Steve Waugh Foundation Red Agency
Bronze Hyper Connected Healthcare Conference SAP Korea Weber Shandwick Korea
Employee Communications Campaign of the Year
Award Campaign title Client Agency
Gold Big Belly – Feasting on Ideas that Innovate Viacom18 Media Rickshaw Communique Services
Gold A lifetime of happiness General Electric India Genesis Burson-Marsteller
Bronze Internal Communication during the Launch of the Mercedes-Benz Tmall
Flagship Store
Mercedes-Benz (China) BlueDigital
Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
Gold Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K Trading Corporation, Allison + Partners, Briman
Communications, Sunny Side Up Inc.
Silver Ford EcoBoost Small But Mighty Ford Motor Company Asia Pacific Ford WPP X Team led by Burson-Marsteller
Bronze Hitting Headlines to Improve Cyber Security FireEye
Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
Gold Lucy the Robot Double Robotics Atomic 212° Group
Silver Million Dollar Fish Campaign Tourism NT
Bronze Unlimited Western Sydney University Red Agency
Greater China PR Campaign of the Year
Award Campaign title Client Agency
Silver Happistachio New Year Cal Pure Produce Inc. Ketchum
Bronze “See you again, Katmandu” — Baidu’s recovery program for monuments in
Nepal
Baidu.com, Inc BlueDigital
Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
Gold FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea
Silver The French sounding Japanese Kobayashi City Dentsu Inc.
Bronze LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc.
Bronze Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
South Asia PR Campaign of the Year
Award Campaign title Client Agency
Silver One Shot Against Seven Deadly Diseases Immunization Technical Support Unit (ITSU) Genesis Burson-Marsteller
Bronze Saffolalife #ProtectHerHeart Marico 20:20 MSL
Bronze Everyday A Different Journey Tourism New Zealand Genesis Burson-Marsteller
Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
Gold Star Wars at Changi Changi Airport Group (Singapore)
Silver Crossing Cultural Borders: Promoting Korean Halal Foods In Indonesia aT(Korea Agro-Fisheries&Food Trade Corporation) Prain Global
Bronze December Baby Jetstar Asia AKA Asia
Corporate Branding Campaign of the Year
Award Campaign title Client Agency
Silver Link Cheers Express Link Asset Management
Silver Igniting Possibilities, Sparking Joy DBS Bank (Hong Kong) Guru Online; MEC; OMD; MUSE; Fevaworks Solutions
Bronze KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong
Public Affairs Campaign of the Year
Award Campaign title Client Agency
Gold Listing of the Stock Exchanges in India Consortium of Private Equity Firms Integral PR
Silver Project with a Heart SBUT MSLGROUP India
Silver Check Your 2-Week Cough Korea Centers for Disease Control and Prevention (KCDC) Enzaim Health
Corporate Publications
Award Campaign title Client Agency
Gold The World’s First Magazine with Food, which connects food producers and
consumers
NPO Tôhoku Kaikon Dentsu Inc.
Financial Communications Campaign of the Year
Award Campaign title Client Agency
Silver Creating the Next Miracle Regina Miracle International (Holdings) Strategic Public Relations Group
Bronze Bringing Capgemini to the forefront of Financial Services Capgemini Australia Red Agency
Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Gold Beating the Summer Heat: How Meralco empowered its stakeholders to take a
united stand and overcome power supply crisis threat
Manila Electric Company (MERALCO)
Silver How SpiceJet overcame mid-air turbulence SpiceJet Ltd. Adfactors PR
Bronze Fishing for Oil: Case of Crude Oil Spill in Cilacap PT Pertamina (Persero)
Bronze The release of Peter Greste Al Jazeera English Ogilvy Public Relations Australia (comprising Howorth and Parker &
Partners)
Media Relations Campaign of the Year
Award Campaign title Client Agency
Gold Unlimited Western Sydney University Red Agency
Gold Lucy the Robot Double Robotics Atomic 212° Group
Bronze Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures
Public Sector Campaign of the Year
Award Campaign title Client Agency
Gold FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea
Silver ILEDTHEWAY Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry
of Power, Govt. of India
Edelman India
Bronze SG Heart Map SG50 Tate Anzur
Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Gold The DPDHL Difference – Delivering Hope to Nepal DPDHL
Silver VITAL STEP: Raising awareness of a fatal newborn illness Mead Johnson Nutrition Ogilvy Public Relations Hong Kong
Silver Salba-bote: Protecting Our Customers’ Lives during Typhoons and Floods Manila Electric Company (MERALCO)
Bronze Electrolux Tackles Food Waste with #happyplatesg Electrolux AKA Asia
Environmental Campaign of the Year
Award Campaign title Client Agency
Gold FarEasTone Telecommunications – #MyFutureIsMineToSave Far EasTone Telecommunications Ogilvy Public Relations Taiwan
Silver Responsible Forestry Kimberly-Clark Asia Pacific Headquarters Ogilvy PR
Bronze Surf Fiesta! The Biggest Sachet Recovery Initiative In The Philippines Unilever Philippines Activations Agency
Nonprofit Campaign of the Year
Award Campaign title Client Agency
Gold The Captain’s Ride Steve Waugh Foundation Red Agency
Silver Lenovo – Turning the ‘Love of Food’ into ‘the Food of Love’ Lenovo Hong Kong Edelman Hong Kong
Silver Hunger in the Classroom Foodbank Australia Red Agency
Bronze We are All Different, We Are All the Same Save the Children Weber Shandwick
Public Education Campaign of the Year
Award Campaign title Client Agency
Silver Take Heart Australia Take Heart Australia Hill+Knowlton Strategies
Silver FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea
Best Use of Analytics
Award Campaign title Client Agency
Gold LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc.
Silver IKEA cooks its way into Chinese hearts: It’s the Little Things that
Matter consumer campaign
IKEA China MSLGROUP China
Best Use of Broadcast/Video
Award Campaign title Client Agency
Gold LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore
Silver LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc.
Bronze December Baby Jetstar Asia AKA Asia
Best Use of Digital
Award Campaign title Client Agency
Gold SG Heart Map SG50 Tate Anzur
Silver PRIUS! PARTS CHARACTERS Toyota Marketing Japan Corporation Dentsu Inc.
Silver ibisPLAY.com: a music playground come to life Accor/Ibis Weber Shandwick Australia
Best Use of Social Media
Award Campaign title Client Agency
Gold ManulifeMOVE Manulife (International) Limited
Silver Star Wars at Changi Changi Airport Group (Singapore)
Silver Perfume Portraits Unilever Golin
Bronze Secoo Saves the Best For Last Secoo.com Weber Shandwick
Promotional Activity of the Year
Award Campaign title Client Agency
Gold Lucy the Robot Double Robotics Atomic 212° Group
Silver December Baby Jetstar Asia AKA Asia
Bronze Dole: The ‘Wearable_Banana’ Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
Young PR Professional of the Year – In-House
Award Campaign title Client Agency
Winner Prasanna Ratanjankar Viacom18 Media India
Young PR Professional of the Year – Agency
Award Campaign title Client Agency
Winner Carol Yeung Edelman Hong Kong
PR Professional of the Year – In-House
Award Campaign title Client Agency
Winner Perry Manross SAP Australia
PR Professional of the Year – Agency
Award Campaign title Client Agency
Winner Ian Rumsby Weber Shandwick Australia
PR Agency Head of the Year
Award Campaign title Client Agency
Winner Elan Shou Ruder Finn China
In-House PR Team of the Year
Award Campaign title Client Agency
Winner Microsoft Asia Communications Team Microsoft Asia
Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Agency Australia
Highly commended Sling & Stone Australia
Greater China PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Bridge Communications China
Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
Winner Hill+Knowlton Strategies Japan
South Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner Adfactors PR India
Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
Winner The Hoffman Agency Singapore
Boutique PR Consultancy of the Year
Award Campaign title Client Agency
Winner Tate Anzur Singapore
Asia-Pacific Network of the Year
Award Campaign title Client Agency
Winner MSLGROUP Asia
**Note: Credits published as provided by participants.

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