Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Airbnb Active Senior’s Life on Hosting |
Airbnb Korea |
|
| Silver |
Vivid Sydney 2016 |
Destination NSW |
Red Agency |
| Bronze |
#CrossTheLine |
Star India Pvt. Ltd. |
Genesis Burson-Marsteller |
Brand Development Campaign of the Year (Product)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Silver |
KFC – Finger Lickin’ Good Nail Polish |
Birdland (Hong Kong) Limited |
Ogilvy Public Relations Worldwide Limited |
| Bronze |
Biti’s Hunter – Go Far to be Truly Back |
Biti’s Vietnam |
Redder Advertising |
Brand Development Campaign of the Year (Service)
| Award |
Campaign title |
Client |
Agency |
| Silver |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
| Silver |
How Korean Part-time Workers Got Full-time Respect |
Mediawill Networks |
Weber Shandwick Korea |
| Bronze |
Dream BIG with Ola |
Ola |
Adfactors PR |
Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
BREAK-UP INSURANCE |
Goodroom.inc |
DENTSU.inc |
| Silver |
PITH BY MINI |
KitchenAid |
Adhesive PR |
Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
| Silver |
#HPVaway Campaign: Yes Love, No Cervical Cancer! |
Merck Sharp & Dohme (I.A.) |
Medicom Communication Consultants, Elite PR Group |
| Bronze |
HIV: OVERCOMING THE FEAR OF THE TEST |
Taiwan AIDS Society and Taiwan AIDS Nurses Association |
GOLIN |
Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Sing Your Unsent Messages |
Huawei Device (HK) Co. Ltd. |
Ogilvy Public Relations |
| Silver |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Bronze |
Prudential – Let’s Disconnect to Connect |
Prudential Singapore |
Ruder Finn Asia |
| Bronze |
Nokia Smartphones Nice to Meet You Again |
HMD Global |
Utop Communications |
Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
United Problem Solvers (Asia Pacific) |
UPS |
Ogilvy Public Relations |
| Silver |
International Convention Centre Sydney (ICC SYDNEY) |
International Convention Centre Sydney (ICC SYDNEY) |
History Will Be Kind |
| Bronze |
Driving a Data Culture in Asia |
Microsoft Asia |
IN.FOM |
Sports Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
SAP: An Innovative Technology Company run by Super Awesome People |
SAP Asia Pte Ltd |
|
| Silver |
“Learn VPO, Live VPO, Love VPO” |
AB InBev India |
Avian Media |
| Bronze |
Electrolux Committed to Quality Campaign Asia Pacific |
Electrolux |
EPOCH Design Studio |
Asia-Pacific PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
United Problem Solvers (Asia Pacific) |
UPS |
Ogilvy Public Relations |
| Silver |
Understanding What is Most Important to Consumers in Asia-Pacific:
Launching the Prudential Relationship Index |
Prudential Corporation Asia |
Ruder Finn Asia |
| Bronze |
Ford EcoBoost: Mileage you need. Power you want. |
Ford Motor Company Asia Pacific |
Ford WPP X Team led by Burson-Marsteller |
Australia/New Zealand PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
| Silver |
eBay: The World’s First Virtual Reality Department Store |
eBay Australia |
Pulse Communications, a part of Ogilvy Public Relations Australia |
| Bronze |
Pith by Mini |
KitchenAid |
Adhesive PR |
Greater China PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
China Gets Colourful |
AkzoNobel Swire Paints |
Ketchum |
| Silver |
Blame It All On Fine Dust |
iRobot |
Edelman China |
| Bronze |
Baidu’ AR restoration campaign of nine city gates in old Beijing |
Baidu |
Bluefocus Digital |
Japan/Korea PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Fur Out! Canine Idols Woo(f) Tourists to Akita |
Akita Inu Tourism |
Dentsu Inc. and Dentsu Public Relations Inc. |
| Silver |
Second Life Toys |
Green Ribbon Project Committee |
Dentsu Inc. |
| Silver |
Mr. Sniff |
LOTTE Co., Ltd. |
Dentsu Inc. |
| Bronze |
How Korean Part-time Workers Got Full-time Respect |
Mediawill Networks |
Weber Shandwick Korea |
South Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
From Volume To Value |
Education New Zealand |
Genesis Burson-Marsteller |
| Bronze |
Powering India To The Moon |
TeamIndus |
Text100 India |
| Bronze |
#CrossTheLine |
Star India Pvt. Ltd. |
Genesis Burson-Marsteller |
Southeast Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Silver |
Grab in Southeast Asia – Improving Lives, from Individuals to Cities
|
Grab |
Grab |
| Bronze |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Taiwan FamilyMart Little Store Manager 2.0 # Play Together, Learn
Better
|
Taiwan Family Mart |
Ogilvy Public Relations Taiwan |
| Silver |
MyTeksi to Grab – Launching the New Grab |
Grab |
Grab |
| Bronze |
More than just another CEO visit |
Microsoft Asia |
IN.FOM |
Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
| Silver |
Visa Rallies Cross-Nation Support for Successful 2016 China-US Year of
Tourism |
Visa Worldwide Pte. Limited |
Ruder Finn China |
| Bronze |
Sha Lo Tung Development Co., Ltd. – Engaging government and protecting
the environment through a wide-ranging awareness campaign |
Sha Lo Tung Development Co., Ltd. |
Ogilvy Public Relations Worldwide Ltd |
Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Gold |
Airbnb Active Senior’s Life on Hosting |
Airbnb Korea |
|
| Silver |
Viabuzz – The Voice of Viacom18 |
Viacom18 |
Gozoop |
| Bronze |
HEY! It’s NTU |
Nanyang Technological University Singapore |
|
Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Announcing the First Acquisition of an English Premier League Club by a
Mainland Chinese Owner |
Yunyi Guokai (Shanghai) Sports Development Ltd |
FTI Consulting |
| Bronze |
Prescription for Success |
Human Health Holdings Limited |
Strategic Public Relations Group Limited |
Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
#WonderfulPH |
Globe Telecom |
Globe Corporate Communications Group |
Media Relations Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Daughters of Mother India: A Global Movement of Change and Hope in a
Sex
Crime Aftermath |
V2 FILM AND DESIGN |
Weber Shandwick |
| Gold |
Vivid Sydney 2016 |
Destination NSW |
Red Agency |
Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
IDBI Bank salutes 26/11 martyrs with ‘Swim of the Century’ |
IDBI Bank |
Adfactors PR |
| Silver |
TRY! Noodle Cradle |
Kagawa Prefecture |
Dentsu |
| Bronze |
Fur Out! Canine Idols Woo(f) Tourists to Akita |
Akita Inu Tourism |
Dentsu Inc. and Dentsu Public Relations Inc. |
Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Whisper #LikeAGirl Butterfly Charity Campaign |
P&G |
MSLGROUP China |
| Silver |
Volkswagen Child Safety Initiative 2016 |
Volkswagen Group China |
Ruder Finn China |
| Silver |
Pocket Change Cinemas: Using Art as a Vehicle for Change |
Huayi Brothers Media Co., Ltd |
Utop Communications Group |
| Bronze |
Ford Design Challenge – Recycling Never Looked This Good |
Ford Motor Company |
Ford WPP X Team led by Burson-Marsteller |
Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Ford Design Challenge – Recycling Never Looked This Good |
Ford Motor Company |
Ford WPP X Team led by Burson-Marsteller |
| Bronze |
#UglyIsTheNewGood |
Electrolux |
Ruder Finn Asia |
Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
WWF – The Last Word |
World Wildlife Fund |
Ogilvy Public Relations Worldwide Limited |
| Silver |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
Public Education Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
WWF – The Last Word |
World Wildlife Fund |
Ogilvy Public Relations Worldwide Limited |
| Silver |
Second Life Toys |
Green Ribbon Project Committee |
Dentsu Inc. |
| Bronze |
Volkswagen Child Safety Initiative 2016 |
Volkswagen Group China |
Ruder Finn China |
Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Gold |
Drop the Stress |
OtterBox |
Ogilvy Public Relations Worldwide Limited |
| Bronze |
TRY! Noodle Cradle |
Kagawa Prefecture |
Dentsu |
Best Use of Broadcast/Video
| Award |
Campaign title |
Client |
Agency |
| Gold |
Biti’s Hunter – Go Far to be Truly Back |
Biti’s Vietnam |
Redder Advertising |
| Silver |
Prudential Relationship Index |
Prudential |
RFI Daylight |
| Bronze |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Gold |
Made By Me |
University of New South Wales |
FleishmanHillard |
| Silver |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Gold |
Take A Shower and Stay Up Late |
Procter & Gamble |
Seed United |
| Silver |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
| Bronze |
Find Your Sewmate – Brother Christmas Campaign |
Brother International |
Text100 Australia |
| Bronze |
Warner Bros. Asks Chinese Kids “Where do Babies Come From?” |
Warner Bros. Pictures |
Weber Shandwick |
Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Ultimate $2017 Long Weekend Flight Package |
Jetstar Asia |
AKA Asia |
| Silver |
Heineken 3 – Summer in Winter |
Heineken |
Red Agency |
| Bronze |
Jetstar’s Big Book Swap |
Jetstar Asia |
AKA Asia |
Young PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Music Chen |
LEO Digital Network |
Young PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Anthony Larmon |
Echo Myanmar |
PR Professional of the Year – In-House
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Andrew Pickup |
Microsoft Asia |
PR Professional of the Year – Agency
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Hemant Batra |
Adfactors PR Pvt Ltd |
PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
James Wright |
Red Agency and Havas |
In-House PR Team of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Regional Communication & Public Affairs Team |
Janssen Asia Pacific |
|
Australia/New Zealand PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Eleven |
Greater China PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
FleishmanHillard Hong Kong |
Japan/Korea PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Edelman Japan |
South Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Adfactors PR |
Southeast Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Rice Communications |
Boutique PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Magnum & Co |
New PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
CampaignLab |
Asia-Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Weber Shandwick Asia Pacific |
Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
