|
|
C01. Arts, Entertainment & Media
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C01.322258 |
The Saptan Stories |
British Council India |
Text100 India |
India |
silver |
| C01.320986 |
Mumbai Khadde Mein (Mumbai In A Hole) |
RED FM 93.5 |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
shortlist |
| C01.321020 |
Writing the future…Aaj Likhenge Kal |
Zee TV |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) + Quik Relations |
India |
shortlist |
| C01.321949 |
To Create #the Biggest Game Derivative Ever |
Minecraft China Edition |
UTOP Communications Group |
China |
shortlist |
| C01.323470 |
MTV Troll Police: Unmasking the ugly face of the internet |
MTV India |
Viacom18 Media Pvt. Ltd |
India |
shortlist |
| C01.323497 |
#MahakaaliInMe |
COLORS |
Viacom18 Media Pvt Ltd |
India |
shortlist |
| C01.323830 |
Winning over the Bengali diaspora |
Hoichoi |
Adfactors PR |
India |
shortlist |
|
|
C02. Brand Development (Product)
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C02.321724 |
Biti's - Reinventing Vietnam Origin Legend - Sons of The Fairy & The Dragon |
Biti's |
Redder Advertising |
Vietnam |
gold |
| C02.322924 |
Australian Macadamias: Welcome to the World Little Mac |
Australian Macadamias |
Red Agency |
Australia |
silver |
| C02.323177 |
Changing housework from a JOB to JOY |
Procter & Gamble Japan K. K. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
bronze |
| C02.321558 |
Say Cheese to LiHO |
RTG Holdings |
Ruder Finn Asia Pte Ltd |
Singapore |
shortlist |
| C02.321720 |
Biti's Hunter #theREDsnow - The National Shoes of Vietnamese People |
Biti's Hunter |
Redder Advertising |
Vietnam |
shortlist |
| C02.322600 |
Their Car-INFINITI QX30 Polar Night Edition |
INFINITI |
GXEVER |
China |
shortlist |
| C02.323142 |
Unboxing The EcoSport |
Ford EcoSport |
Team WPP |
India |
shortlist |
| C02.323809 |
Dr.Ci:Labo and the Puru Puru Movement |
Dr.Ci:Labo |
Golin |
Hong Kong |
shortlist |
|
|
C03. Brand Development (Service)
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C03.322595 |
Outhink Melanoma |
IBM Watson |
Text100 |
Australia |
gold |
| C03.323204 |
Stay Home this Lunar New Year |
Jetstar Asia |
AKA Asia |
Singapore |
bronze |
| C03.323867 |
Less Talk, More Eat PR Campaign |
Menulog |
Red Agency with Y&R ANZ |
Australia |
bronze |
| C03.321130 |
Airbnb India - Think Like A Local |
Airbnb |
20:20 MSL |
India |
shortlist |
| C03.322703 |
Tohoku, A Moment in Time |
Japan National Tourism Organization |
Edelman Japan |
Japan |
shortlist |
| C03.323153 |
Nihar Naturals Shanti Amla ‘Pathshala Funwala’ |
Nihar Naturals Shanti Amla |
20:20 MSL |
India |
shortlist |
| C03.323205 |
Fueling a 'Fintectonic' Metamorphosis in India |
Fintech Valley Vizag |
MSL India |
India |
shortlist |
| C03.324059 |
MAN'S BEST FRIEND - INTRODUCING THE HOTELS.COM PUG MASCOT |
MAN'S BEST FRIEND - INTRODUCING THE HOTELS.COM PUG MASCOT |
Weber Shandwick |
Singapore |
shortlist |
|
|
C04. Consumer Launch
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C04.323118 |
ALL-STAR RESTAURANT |
XC90 Excellence |
DENTSU INC. |
Japan |
gold |
| C04.323342 |
Secret Detective: Curing the Infection That Must Not be Named |
Lamisil |
Weber Shandwick |
China |
silver |
| C04.323072 |
Cathay Pacific Hush Liner |
Cathay Pacific Hush Liner |
FleishmanHillard Australia |
Australia |
bronze |
| C04.320824 |
Airbnb Kitchens of Asia |
NA |
Airbnb |
Singapore |
shortlist |
| C04.321312 |
Blackmores Feel Good Campaign |
Blackmores |
Edelman Singapore |
Singapore |
shortlist |
| C04.323000 |
Launching Owlet in Australia |
Owlet |
LEWIS |
Australia |
shortlist |
| C04.323474 |
It's Not You. It's the Iron. |
Philips |
Weber Shandwick |
South Korea |
shortlist |
| C04.323565 |
Love Local |
McDonald's Singapore |
Golin Singapore |
Singapore |
shortlist |
| C04.323658 |
#MadeToBeBroken |
Magnum |
Golin |
Singapore |
shortlist |
| C04.323812 |
Wrangler 70th Anniversary APAC Campaign: Days of Denim |
Wrangler |
Golin |
Hong Kong |
shortlist |
|
|
C05. Healthcare: Ethical
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C05.322380 |
#HPVaway , #DoItNow Together!! |
Merck Sharp & Dohme |
MediCom, Elite PR Group |
Taiwan |
gold |
| C05.323602 |
IMBRUVICA Launch Australia |
Janssen Australia |
Ethical Strategies |
Australia |
silver |
| C05.323576 |
HealtheVoices Australia |
Janssen Australia |
FleishmanHillard Australia |
Australia |
bronze |
| C05.323394 |
Facing up to Schizophrenia: The fight for better treatment, support and acceptance |
Hong Kong Association of Psychosocial Rehabilitation |
Weber Shandwick |
Hong Kong |
shortlist |
| C05.322892 |
Life can be colorful! AS, you can |
Novartis Cosentyx |
Inspire PR |
Taiwan |
shortlist |
| C05.322839 |
A Life Saving Slogan! |
Boehringer Ingelheim |
HealthCom, Elite PR Group |
Taiwan |
shortlist |
| C05.322528 |
A Breath of Hope |
AstraZeneca Hong Kong Limited |
Edelman Public Relations Worldwide (Hong Kong) |
Hong Kong |
shortlist |
| C05.323603 |
Prostate Cancer Patient Coalition – Asia Pacific |
Janssen Asia Pacific |
APCO Worldwide, SenateSHJ and McCann Health Japan |
Singapore |
shortlist |
|
|
C07. Business-to-Business
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C07.323226 |
Calculating the Cost of Congestion |
TomTom Telematics |
CampaignLab |
Australia |
gold |
| C07.323848 |
Australia's Most Hungover Workday |
NA |
CampaignLab |
Australia |
silver |
| C07.324038 |
#TweetToTheTop |
Twitter Asia Pacific |
Golin Singapore |
Singapore |
bronze |
| C07.323147 |
Digital Origami Campaign |
CenturyLink |
Text100 Singapore |
Singapore |
shortlist |
| C07.322700 |
Understanding the growing risks for Directors and Officers in Asia - it's a boardroom thing |
AIG Directors and Officers Insurance |
Newgate Communications |
Hong Kong |
shortlist |
| C07.323417 |
Priming Asia’s Enterprises for Workplace 2020 |
Microsoft Asia |
IN.FOM |
Singapore |
shortlist |
| C07.323391 |
The Microsoft Asia Digital Transformation Study |
Microsoft Asia |
IN.FOM |
Singapore |
shortlist |
| C07.323444 |
Castle Keepsake |
Sakura Paxx Corp. |
Dentsu Public Relations Inc. and Mitsui Co., Ltd. |
Japan |
shortlist |
|
|
C10. Corporate Branding
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C10.323069 |
Monaco - Putting Cryptocurrency in Every Wallet |
Monaco |
The Hoffman Agency |
Hong Kong |
silver |
| C10.321030 |
Writing the future…Aaj Likhenge Kal |
Zee TV |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) + Quik Relations |
India |
bronze |
| C10.322720 |
The Taste of Artistry - Four Seasons Hotels and Resorts Signature Showcase in Greater China |
Four Seasons Hotels and Resorts |
Ruder Finn Thunder China |
Singapore |
shortlist |
| C10.323750 |
Reaffirming Coca-Cola’s commitment to India through the Fruit Circular Economy Initiative |
Coca-Cola India - Fruit Circular Economy |
MSL |
India |
shortlist |
| C10.324186 |
AkzoNobel - A Leading Brand Across Industries |
AkzoNobel - A Leading Brand Across Industries |
Huntington Communications |
Singapore |
shortlist |
| C10.323926 |
McDonald's Hiring Campaign for Housewives |
McDonald's Company (Japan), Ltd. |
Dentsu Inc. |
Japan |
shortlist |
| C10.321117 |
Airbnb India - Think Like A Local |
Airbnb |
20:20 MSL |
India |
shortlist |
|
|
C11. Public Affairs
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C11.321683 |
Bharat Yatra |
Kailash Satyarthi Children Foundation (KSCF) |
Gutenberg |
India |
gold |
| C11.323003 |
Endo The Silence |
Endometriosis Australia |
Red Agency |
Australia |
silver |
| C11.323405 |
Facing up to Schizophrenia: The fight for better treatment, support and acceptance |
Hong Kong Association of Psychosocial Rehabilitation |
Weber Shandwick |
Hong Kong |
bronze |
| C11.324452 |
A Government awakening on GST |
UrbanClap |
Value 360 Communications Pvt Ltd |
India |
shortlist |
| C11.324454 |
Delivering Banking to India without Banks: Faircent.com |
Faircent.com |
Value 360 Communications Pvt Ltd |
India |
shortlist |
| C11.323899 |
Visa: Financial Inclusion & Literacy International Demonstration Zone |
VISA |
Ruder Finn China |
China |
shortlist |
|
|
C12. Corporate Publications
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C12.322372 |
Hong Kong Tourism Board Annual Report 2016/17 |
Hong Kong Tourism Board |
Hong Kong Tourism Board |
Hong Kong |
silver |
| C12.323436 |
Reinventing Storytelling in a Modern World of Communications |
Microsoft Asia |
IN.FOM |
Singapore |
bronze |
|
|
C13. Financial Communications
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C13.323105 |
Capgemini Financial Services PR 2017 |
Capgemini Australia |
Red Agency |
Australia |
silver |
| C13.324201 |
The Risks of Regret |
QBE Insurance |
MHP Communications |
Singapore |
silver |
| C13.323786 |
Baby Tumbling Through Rough Market |
Mansion International Holdings Limited |
Strategic Public Relations Group Limited |
Hong Kong |
bronze |
| C13.324294 |
Yes Bank lists $600-mn MTN bond on India INX |
YES BANK |
YES BANK |
India |
shortlist |
| C13.322988 |
Constructing an Effective IPO |
BGMC International Limited |
Strategic Public Relations Group Limited |
Hong Kong |
shortlist |
|
|
C15. Media Relations
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C15.323856 |
Australia's Most Hungover Work Day |
NA |
CampaignLab |
Australia |
gold |
| C15.321566 |
Say Cheese to LiHO |
RTG Holdings |
Ruder Finn Asia Pte Ltd |
Singapore |
silver |
| C15.323568 |
Love Local |
McDonald's Singapore |
Golin Singapore |
Singapore |
bronze |
| C15.323661 |
#MadeToBeBroken |
Magnum |
Golin |
Singapore |
bronze |
| C15.320945 |
Grabbing the proptech opportunity in Asia Pacific |
Grabbing the proptech opportunity in Asia Pacific |
JLL |
Singapore |
shortlist |
| C15.323115 |
An Evening with Stephen Hawking |
ARHT Media |
FleishmanHillard Hong Kong |
Hong Kong |
shortlist |
| C15.322851 |
Making India the Global Food Hub |
World Food India |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
shortlist |
| C15.323027 |
MOTRIN® Children Fever Express 2017 |
Shanghai Johnson & Johnson Pharmaceuticals |
Burson Cohn & Wolfe |
China |
shortlist |
|
|
C17. Corporate Social Responsibility
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C17.323723 |
'Manyata': #DontForgetMoms |
MSD for Mothers |
Weber Shandwick India |
India |
gold |
| C17.322926 |
Ben & Jerry’s 2 Scoops Ban |
Ben & Jerry’s |
Red Agency |
Australia |
silver |
| C17.321059 |
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) |
Tetra Pak India |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
silver |
| C17.323862 |
AMP Foundation's The Big Zipper |
AMP Foundation |
CampaignLab |
Australia |
bronze |
| C17.323465 |
Castle Keepsake |
Sakura Paxx Corp. |
Dentsu Public Relations Inc. and Mitsui Co., Ltd. |
Japan |
shortlist |
| C17.323408 |
Changing housework from a JOB to JOY |
Procter & Gamble Japan K. K. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
shortlist |
| C17.321816 |
Biti's - Reinventing Vietnam Origin Legend - Sons of The Fairy and The Dragon |
Biti's |
Redder Advertising |
Vietnam |
shortlist |
|
|
C18. Environmental
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C18.322932 |
Palau Pledge |
The Palau Legacy Project |
Red Agency & Host/Havas |
Australia |
gold |
| C18.321118 |
A Green Goodbye |
Vodafone India |
Adfactors PR |
India |
silver |
| C18.321031 |
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) |
Tetra Pak India |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
bronze |
| C18.323707 |
Be in Harmony with Nature - Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project |
Mercedes-Benz |
Ruder Finn China |
China |
shortlist |
| C18.322742 |
Getting Chinese Millenials To #DrinkUp |
Coca-Cola |
Coca-Cola and Hill+Knowlton Strategies |
China |
shortlist |
|
|
C19. Non-Profit
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C19.323106 |
Palau Pledge |
The Palau Legacy Project |
Red Agency & Host/Havas |
Australia |
gold |
| C19.320994 |
Stop The Horror |
Go Gentle Australia |
History Will Be Kind and Cummins & Partners |
Australia |
gold |
| C19.323100 |
Voices for Momos |
World Wide Fund for Nature (WWF) – Myanmar |
RICE |
Myanmar |
bronze |
| C19.323420 |
Facing up to Schizophrenia: The fight for better treatment, support and acceptance |
Hong Kong Association of Psychosocial Rehabilitation |
Weber Shandwick |
Hong Kong |
shortlist |
| C19.323075 |
Endo the Silence |
Endometriosis Australia |
Red Agency |
Australia |
shortlist |
| C19.324139 |
On Sharks & Humanity at The Hong Kong Maritime Museum |
Hong Kong Maritime Museum |
Sinclair |
Hong Kong |
shortlist |
|
|
C20. Public Education
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C20.321018 |
Mumbai Khadde Mein (Mumbai In A Hole) |
RED FM 93.5 |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
gold |
| C20.321553 |
Mysterious Black Spots |
Taiwan Star Telecom Corporation Ltd. |
Taiwan Star Telecom Corporation Ltd. |
Taiwan |
silver |
| C20.322573 |
Shocking Aus |
St John Ambulance QLD / NSW |
Red Agency |
Australia |
bronze |
| C20.323415 |
Facing up to Schizophrenia: The fight for better treatment, support and acceptance |
Hong Kong Association of Psychosocial Rehabilitation |
Weber Shandwick |
Hong Kong |
shortlist |
| C20.323025 |
Voices for Momos |
World Wide Fund for Nature (WWF) – Myanmar |
RICE |
Myanmar |
shortlist |
| C20.322979 |
Neutrogena Skinnovation Collection |
Neutrogena Skinnovation Collection |
FleishmanHillard Australia |
Australia |
shortlist |
| C20.322414 |
Not Every Super Hero Wears A Cape |
Cartoon Network |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
shortlist |
|
|
C21. Promotional Activity
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C21.323201 |
Stay Home this Lunar New Year |
Jetstar Asia |
AKA Asia |
Singapore |
gold |
| C21.323347 |
Secret Detective: Curing the Infection That Must Not be Named |
Lamisil |
Weber Shandwick |
China |
silver |
| C21.323291 |
Cosplay Encyclopedia |
The illustrated encyclopedia "MOVE" |
Dentsu |
Japan |
bronze |
| C21.322256 |
"WE'RE ALL SMURFS!" - Family retailtainment that drew 8 million traffic & USD 141 million sales! |
Chengdu International Finance Square |
Ketchum China |
China |
shortlist |
| C21.323616 |
Lux Lavender Romance |
Unilever Lux |
Golin Singapore |
Singapore |
shortlist |
| C21.324185 |
The Art of Compression (2017) |
Ministry of Health and Welfare |
DOMO BRODEUR |
South Korea |
shortlist |
| C21.322435 |
adidas x Bayern Munich: We are HERE TO CREATE |
adidas Singapore |
Creation Singapore |
Singapore |
shortlist |
| C21.321116 |
Riding the Honda Navi under the Goan Sun |
Goa Tourism |
Adfactors PR |
India |
shortlist |
|
|
C22. Integrated Marketing
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C22.322928 |
Palau Pledge |
The Palau Legacy Project |
Red Agency & Host/Havas |
Australia |
gold |
| C22.323127 |
Bottom 100 |
Fund for Peace |
Red Agency, Host/Havas & Finch |
Australia |
silver |
| C22.323088 |
DB Export Beer Bottle Sand |
DB Export |
Spark PR & Activate |
New Zealand |
bronze |
| C22.322259 |
"All In Here" - realizing Chengdu IFS' fashion leadership in China |
Chengdu International Finance Square |
Ketchum China |
China |
shortlist |
| C22.323803 |
Uncle Siu's English Reading Week |
Book Depository |
Golin |
Hong Kong |
shortlist |
| C22.321066 |
Mirinda 'Release The Pressure' |
Mirinda |
Edelman India |
India |
shortlist |
| C22.323853 |
Australia's most Hungover Work Day |
NA |
CampaignLab |
Australia |
shortlist |
| C22.323823 |
A Green Goodbye |
Vodafone India |
Adfactors PR |
India |
shortlist |
|
|
C23. Experiential PR
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C23.323103 |
ALL-STAR RESTAURANT |
XC90 Excellence |
DENTSU INC. |
Japan |
gold |
| C23.323331 |
SIMCITY BUILDIT SCHOOL OF POLITICS |
SIMCITY BUILDIT |
DENTSU INC. |
Japan |
gold |
| C23.323703 |
An Evening with Stephen Hawking |
ARHT Media |
FleishmanHillard Hong Kong |
Hong Kong |
bronze |
| C23.323964 |
Shell Emotion Tracking Study |
Shell |
Edelman Malaysia |
Malaysia |
bronze |
| C23.323170 |
Melbourne After Dark |
NA |
Ogilvy Public Relations Melbourne |
Australia |
shortlist |
| C23.323918 |
The Xbox Stay N' Play |
Xbox Australia |
Ogilvy Public Relations Australia |
Australia |
shortlist |
| C23.322441 |
adidas x Bayern Munich: We are HERE TO CREATE |
adidas Singapore |
Creation Singapore |
Singapore |
shortlist |
|
|
C24. Influencer Marketing
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C24.321033 |
Win the Streets |
Converse |
Magnum & Co |
Australia |
gold |
| C24.322819 |
Hotels.com Half the Fun of Travel |
Hotels.com |
Weber Shandwick APAC |
Singapore |
silver |
| C24.321128 |
Cipla ActivKids Yes Mom campaign |
Cipla ActivKids Immuno Boosters |
20:20 MSL |
India |
silver |
| C24.324034 |
Singapore For Everyone |
Singapore Tourism Board Hong Kong & Macau |
Sinclair |
Hong Kong |
shortlist |
| C24.323430 |
Changing housework from a JOB to JOY |
Procter & Gamble Japan K. K. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
shortlist |
|
|
C25. Best Use of Content
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C25.320999 |
Stop The Horror |
Go Gentle Australia |
History Will Be Kind and Cummins & Partners |
Australia |
gold |
| C25.323485 |
It's Not You. It's the Iron. |
Philips |
Weber Shandwick |
South Korea |
silver |
| C25.323211 |
Stay Home this Lunar New Year |
Jetstar Asia |
AKA Asia |
Singapore |
silver |
| C25.323969 |
Manulife Retirement Solutions Campaign: Transmedia Storytelling Connects with DINK Couples |
Manulife Retirement Solutions Campaign |
FleishmanHillard Hong Kong, McGarry Bowen |
Hong Kong |
bronze |
| C25.322934 |
Bottom 100 |
Fund for Peace |
Red Agency, Host/Havas & Finch |
Australia |
shortlist |
| C25.322643 |
Granny's Secret |
Prevail |
Hill+Knowlton Strategies |
China |
shortlist |
|
|
C26. Best Use of Analytics
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C26.323950 |
Shell Emotion Tracking Study |
Shell |
Edelman Malaysia |
Malaysia |
gold |
| C26.324149 |
GUT INSTINCT | #ConstipationConversations to improve Gut Health in India |
GUT INSTINCT | #ConstipationConversations to improve Gut Health in India |
Madison Public Relations |
India |
shortlist |
| C26.323666 |
Nameless Chores |
Daiwa House Industry Co., Ltd. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
shortlist |
|
|
C27. Best Use of Broadcast/Video
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C27.321726 |
Biti's - Reinventing Vietnam Origin Legend - Sons of The Fairy & The Dragon |
Biti's |
Redder Advertising |
Vietnam |
gold |
| C27.323971 |
Manulife Retirement Solutions Campaign: Spurring DINK Couples to Action via Engaging Web Series |
Manulife Retirement Solutions Campaign |
FleishmanHillard Hong Kong, McGarry Bowen |
Hong Kong |
silver |
| C27.322865 |
Unboxing The EcoSport |
Ford EcoSport |
Team WPP |
India |
shortlist |
| C27.323231 |
ANCAP: EDUCATE, ADVOCATE, ACTIVATE |
Australasian New Car Assessment Program (ANCAP) |
Red Agency |
Australia |
shortlist |
| C27.323931 |
Ah Ma's Christmas |
Singtel |
BBH |
Singapore |
shortlist |
| C27.324008 |
Panamera "What is Courage" |
Porsche Asia Pacific |
Keko Singapore , Golin Singapore |
Singapore |
shortlist |
|
|
C28. Best Use of Digital
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C28.324005 |
Panamera "What is Courage" |
Porsche Asia Pacific |
Keko Singapore , Golin Singapore |
Singapore |
gold |
| C28.323962 |
Macy's Back-to-School Campaign - My Dream Dorm |
Macy's |
Ruder Finn Asia |
Hong Kong |
bronze |
| C28.321874 |
Eco Talks: For a Sustainable Future |
Volkswagen Group China |
Ruder Finn China |
China |
shortlist |
| C28.323881 |
Yahoo TV |
Yahoo Hong Kong |
iPR Ogilvy & Mather and Yahoo Hong Kong |
Hong Kong |
shortlist |
| C28.323671 |
Building Mindshare in a Digital World – Microsoft Asia’s Investments in a Modern Brand Newsroom |
Microsoft Asia |
IN.FOM |
Singapore |
shortlist |
| C28.323621 |
Lux Influencer Programme |
Unilever Lux |
Golin Singapore |
Singapore |
shortlist |
| C28.322638 |
Election in the Dark |
Yahoo! JAPAN |
DENTSU INC. |
Japan |
shortlist |
|
|
C29. Best Use of Social Media
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C29.321994 |
Launch of India’s first platelet donor community |
Godrej Hit |
godrej group |
India |
silver |
| C29.323323 |
Harvest2Holiday: Bridging Cultures with Cranberries in China |
Ocean Spray |
Weber Shandwick |
China |
bronze |
| C29.323464 |
Stopping Millennial from Murdering MTV Unplugged |
MTV India |
Viacom18 Media |
India |
shortlist |
| C29.322870 |
Unboxing The EcoSport |
Ford EcoSport |
Team WPP |
India |
shortlist |
| C29.322694 |
Livestreaming Super Brand Day |
Crocs |
Hill+Knowlton Strategies |
China |
shortlist |
| C29.324208 |
A Green Goodbye |
Vodafone India |
Adfactors PR |
India |
shortlist |
|
|
C30. Australia/New Zealand PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C30.323091 |
Endo The Silence |
Endometriosis Australia |
Red Agency |
Australia |
silver |
| C30.323868 |
Australia's Most Hungover Work Day |
NA |
CampaignLab |
Australia |
silver |
| C30.323008 |
Carnival Cruise Line Honeyboomers |
Carnival Cruise Line Honeyboomers |
FleishmanHillard Australia and Red Engine |
Australia |
bronze |
| C30.323934 |
Operation: SLEEP |
Princess Luxury Bed |
Princess Cruises |
Australia |
shortlist |
|
|
C31. Greater China PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C31.322994 |
Granny's Secret |
Prevail |
Hill+Knowlton Strategies |
China |
gold |
| C31.323730 |
Nvidia GTC China 2017 |
Nvidia |
Text100 China |
China |
shortlist |
| C31.324049 |
Swire Properties presents Shoes: Pleasure and Pain in partnership with the V&A |
Swire Properties |
Sinclair |
Hong Kong |
shortlist |
| C31.322679 |
Plaza 66’s “Home to Luxury” Campaign |
Hang Lung Properties Limited |
Hang Lung Properties Limited |
Hong Kong |
shortlist |
| C31.322965 |
Air Quality Initiative (AQI) Campaign |
3M |
Edelman |
China |
shortlist |
| C31.323064 |
The Greater Bay Area Forum |
Tencent |
Cohn & Wolfe Hong Kong |
Hong Kong |
shortlist |
|
|
C32. Japan/Korea PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C32.323468 |
Castle Keepsake |
Sakura Paxx Corp. |
Dentsu Public Relations Inc. and Mitsui Co., Ltd. |
Japan |
silver |
| C32.322639 |
Election in the Dark |
Yahoo! JAPAN |
DENTSU INC. |
Japan |
bronze |
| C32.323215 |
SIMCITY BUILDIT SCHOOL OF POLITICS |
SIMCITY BUILDIT |
DENTSU INC. |
Japan |
bronze |
| C32.324078 |
Disrupting Media Ecosystem- Coca-Cola Journey Korea to Establish Brand-Leading Communication Platform |
Coca-Cola Korea |
DOMO BRODEUR |
South Korea |
shortlist |
| C32.323431 |
Changing housework from a JOB to JOY |
Procter & Gamble Japan K. K. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
shortlist |
| C32.323667 |
Nameless Chores |
Daiwa House Industry Co., Ltd. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
shortlist |
|
|
C33. South Asia PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C33.320985 |
Mumbai Life Line 3- Connecting the Unconnected |
Mumbai Metro Rail Corporation |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
gold |
| C33.323726 |
'Manyata': #DontForgetMoms |
MSD for Mothers |
Weber Shandwick India |
India |
silver |
| C33.322660 |
Not Every Super Hero Wears A Cape |
Cartoon Network |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
shortlist |
| C33.321125 |
A Green Goodbye |
NA |
Adfactors PR |
India |
shortlist |
| C33.323191 |
Touch of Care |
Vicks |
20:20 MSL |
India |
shortlist |
|
|
C34. Southeast Asia PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C34.323216 |
Stay Home this Lunar New Year |
Jetstar Asia |
AKA Asia |
Singapore |
gold |
| C34.322825 |
Hotels.com Half the Fun of Travel |
Hotels.com |
Weber Shandwick APAC |
Singapore |
silver |
| C34.324182 |
SAP’s Purpose to Action – Communicating Our Purpose in ASEAN |
SAP |
SAP |
Singapore |
shortlist |
| C34.321725 |
Biti's - Reinventing Vietnam Origin Legends - Sons of The Fairy & The Dragon |
Biti's |
Redder Advertising |
Vietnam |
shortlist |
| C34.323349 |
Shell Emotion Tracking Study |
Shell |
Edelman Malaysia |
Malaysia |
shortlist |
|
|
C35. Asia-Pacific PR Campaign of the Year
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C35.324012 |
Panamera "What is Courage" |
Porsche Asia Pacific |
Golin Singapore |
Singapore |
silver |
| C35.324041 |
#TweetToTheTop |
Twitter Asia Pacific |
Golin Singapore |
Singapore |
bronze |
| C35.323098 |
Palau Pledge |
The Palau Legacy Project |
Red Agency & Host/Havas |
Australia |
shortlist |
| C35.322484 |
Mission Father’s Day by HomeAway |
HomeAway |
Ketchum Singapore |
Singapore |
shortlist |
| C35.320950 |
Grabbing the proptech opportunity in Asia Pacific |
Grabbing the proptech opportunity in Asia Pacific |
JLL |
Singapore |
shortlist |
| C35.323871 |
Unleashing the Creators in All of Us with Windows Fall Creators Update |
Microsoft Asia |
IN.FOM |
Singapore |
shortlist |
| C35.323630 |
Lux Influencer Programme |
Unilever Lux |
Golin Singapore |
Singapore |
shortlist |
|
|
C06. Technology
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C06.320924 |
Singapore Emotion Travel Guide |
Singapore Tourism Board (Oceania) |
Adhesive |
Australia |
gold |
| C06.323189 |
Science of Saving and Spending Experiment |
UBank |
Pulse Communications, part of Ogilvy Public Relations |
Australia |
silver |
| C06.320251 |
Microsoft Office 365: A "Play" On The Modern Office |
Office 365 For Enterprises |
Echo Myanmar |
Myanmar |
silver |
| C06.323060 |
An Evening with Stephen Hawking |
ARHT Media |
FleishmanHillard Hong Kong |
Hong Kong |
bronze |
| C06.323374 |
#LetsPlay with moto z2 in China |
Motorola |
Weber Shandwick |
China |
shortlist |
| C06.320909 |
Putting Cryptocurrency in Every Wallet |
Monaco |
The Hoffman Agency |
Hong Kong |
shortlist |
| C06.323388 |
The Microsoft Asia Digital Transformation Study |
Microsoft Asia |
IN.FOM |
Singapore |
shortlist |
| C06.323292 |
Revolutionising Travel Through Technology |
Expedia |
IN.FOM |
Singapore |
shortlist |
|
|
C08. Sports
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C08.322422 |
Tencent Sports, This Winter Olympics, Elevate Your Passion |
TENCENT SPORTS |
Utop Communications Group |
China |
gold |
| C08.324253 |
WTA Finals - a world class sporting, lifestyle and entertainment offering |
Lagardere Sports |
Weber Shandwick |
Singapore |
silver |
| C08.322446 |
Stanley Plaza Beer & Fitness Party |
Stanley Plaza |
Link Asset Management Limited |
Hong Kong |
shortlist |
| C08.321317 |
The Super Penguin Basketball Celebrity Game Graffiti Court |
Tencent sports |
BlueFocusDigital |
China |
shortlist |
| C08.321848 |
The Marvellous 12 Event Communications |
Tencent sports |
BlueFocusDigital |
China |
shortlist |
|
|
C09. Employee Engagement/Internal Communications
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C09.321881 |
Vinda Group launches unique ‘Vindapedia’ for Employees |
Vinda |
Ruder Finn Thunder |
China |
gold |
| C09.323558 |
HAYABUSA Change Communications |
Janssen Pharmaceutical K.K. |
SenateSHJ |
Japan |
silver |
| C09.320886 |
Frequency : The Voice of a Consultancy |
Frequency |
Adfactors PR Pvt. Ltd. |
India |
bronze |
| C09.321499 |
METRO China Employee WeChat Account |
METRO |
Ruder Finn Thunder |
China |
shortlist |
| C09.323469 |
VIABUZZ- The Voice of Viacom18 |
VIABUZZ- The Voice of Viacom18 |
Gozoop |
India |
shortlist |
| C09.321044 |
#OneTogether- Moving to a new office |
Viacom18 |
Breathing Space |
India |
shortlist |
|
|
C14. Issues, Crisis or Reputational Management
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C14.324122 |
Thai Union Group – Addressing investigations and criticisms in sustainability of seafood supply chains |
Thai Union Group PCL |
Thai Union Group PCL |
Thailand |
gold |
| C14.320983 |
Mumbai Life Line 3- Connecting the Unconnected |
Mumbai Metro Rail Corporation |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
silver |
| C14.321878 |
Contactless payment fraud - Separating myth from reality |
Visa payWave |
RAPR Mileage Communications |
Malaysia |
bronze |
| C14.323493 |
Padmaavat - Trial By Fire |
Viacom18 Motion Pictures |
Viacom18 Media Pvt. Ltd. |
India |
shortlist |
| C14.323282 |
Nayi Umeed (A New Hope) - #ChangeIsNear |
The Bhendi Bazaar Redevelopment Project |
MSL India |
India |
shortlist |
|
|
C16. Public Sector
|
| entry number |
credit campaign title |
credit client |
credit agency |
credit country |
prize |
| C16.321049 |
Celebrating trash |
Raipur Kachra Mahotsav |
Adfactors PR Pvt. Ltd. |
India |
gold |
| C16.322853 |
Making India the Global Food Hub |
World Food India |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
silver |
| C16.324158 |
SAP & ASEAN Foundation: Driving Impact in ASEAN |
SAP & ASEAN Foundation |
SAP & ASEAN Foundation |
Singapore |
bronze |
| C16.323724 |
'Manyata': #DontForgetMoms |
MSD for Mothers |
Weber Shandwick India |
India |
shortlist |
| C16.323218 |
Fueling a 'Fintectonic' Metamorphosis in India |
Fintech Valley Vizag |
MSL India |
India |
shortlist |
| C16.324172 |
The Art of Compression (2017) |
Ministry of Health and Welfare |
DOMO BRODEUR |
South Korea |
shortlist |
| C16.320984 |
Mumbai Life Line 3- Connecting the Unconnected |
Mumbai Metro Rail Corporation |
Burson Cohn & Wolfe (Genesis Burson-Marsteller) |
India |
shortlist |
