IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1000 will be charged for each change.
This award honors achievements in the arts, music and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers and websites. Entries for excellence in promoting individual celebrities are also welcome.
This award recognises work of PR in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.
This award recognises outstanding success in the ongoing development, repositioning, reinvigoration or re-launch of an established consumer brand (product) using PR.
This award recognises outstanding achievement in the further development, repositioning, reinvigoration or re-launch of an established consumer brand (service) with PR.
This category awards recognises whose target audience may be a niche business sector or the business community in general. Entries that involve switching to the consumer market should be submitted in either the Consumer Launch or the Product Brand Development categories.
This category recognises campaigns with original creative ideas that raise awareness or positive sentiment towards the cause/issue, and/or help change behaviours around equality and inclusion and promote them in an effective way.
This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change that is relevant to the public - but do not fall into the “Equality & Inclusion” category.
This category is awarded for the launch of a new product or service, focusing on creating awareness and brand recognition through PR.
This award honours the most outstanding use of PR related to corporate branding, including the launch of a new company, rebranding and repositioning initiatives, to build corporate reputation, enhance corporate positioning, communicate with investors or other stakeholders, or achieving other corporate objectives.
This category is awarded for corporate publications that include both print and digitally published material produced on behalf of an organisation and targeted to either external audiences or internal stakeholders to achieve specific PR objectives. As part of the supporting material, three different sample copies should be included.
This award recognises a campaign or ongoing project that uses or integrates social responsibility to promote or enhance a company’s image or specific products or services.
This category recognises a campaign aimed at improving customer loyalty through omnichannel communications to drive engagement and loyalty among customers and whose innovation and creativity has set them apart.
This category recognises the campaign/project that uses PR strategies to improve e-commerce reach to drive business growth and increase brand, product and/or service awareness.
This award recognises a campaign or ongoing project that utilises or integrates environmental responsibility to promote or enhance the company’s image or specific products/services.
This category is awarded to the campaign with successful PR/ communication strategies that engage audiences and bring the brand story to life. Judges will look for the use of a brand activity, whether a virtual or live event to build brand value and reputation as part of a broader strategic PR campaign.
This category celebrates the best campaign for a product/service across fashion and beauty products. The campaign can be part of product launch or stand alone branding exercise.
This award is for the most effective ongoing campaign or one-off project within the financial sector during the eligibility period. The judges will focus on work that is primarily aimed at investors or other financial sector audiences, rather than personal finance campaigns.
This award recognises campaigns for fast-moving consumer goods products that focus on raising awareness, increasing brand recognition, and meeting brand KPIs. This can be a stand-alone campaign or a component of a larger launch.
This award recognises an event that promotes health, work-life balance and overall wellness, that increases brand awareness and increases customer engagement which inspires and educates in cultivating better health and well-being
This award recognises ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company in relation to ethical (prescription only) medicine. Campaigns can be at any stage of the product lifecycle and include communications with target audiences such as prescribers, primary care teams, patient groups and specialist media, as well as disease awareness and direct-to-consumer work.
This category awards recognises the most effective, creative and innovative PR campaign that engages influencers and uses them as part of the PR strategy to increase brand awareness and achieve business objectives.
This award recognises the best holistic integrated campaign that uses at least three channels to achieve results. The campaign must be PR-led, and demonstrate the creativity, innovation, impact and effectiveness.
This award recognises strategic communication or a significant project that has engaged internal stakeholders, such as communication of a merger or acquisition, management change, rebranding, restructuring, resizing, or other issue/problem related to internal communication or employee engagement.
This award recognises the most effective and successful use of media relations in a broader public relations context that meets client and/or campaign objectives.
This category is awarded for the most effective work done for or by a charity, voluntary or not-for-profit organisation in fundraising or in changing/enlisting political, public or corporate opinion.
This category recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from the coronavirus pandemic.
This award seeks an effective brand event strategy that builds brand/product value and reputation as part of a broader PR campaign. This is open to any type/scale of event such as a product launch, roadshow, concert etc.
This award recognises the most effective and innovative PR/communication strategies, striking promotional events whether it is a standalone event or integrated into to a broader campaign.
This award recognises the most effective use of PR to change/enlist political and/or public opinion using public affairs tactics.
This category recognises the most effective work to implement successful public education to raise public awareness and/or change the opinion or behaviour of the targeted community.
This category recognises the most effective and successful use of PR by a public sector organisation, government departments and PR consultancies working in partnership with them. The campaign or communications programme may be on a single issue such as health, crime, defense, etc.
This award recognises the effective communications related to an issue or reputational-management work by an agency or corporate PR team, or a combination of both. Due to the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.
This award recognises a successful campaign that demonstrates the best use of PR in promoting a live sporting activity/event or brand and has impacted the perception of the brand or organisation.
This category recognises the innovative use of technology and the most effective business-to-business or consumer campaigns. This may include, but is not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements.
This category recognises the most authentic and innovative campaign to build and strengthen brand recognition, raise awareness, and effectively communicate with the audience to reach the brand objective.
This category celebrates a game-changing creative idea that takes a brand, company, or organization in a new, exciting direction and delivers results that exceed expectations. Judges will be looking at exceptional, creative campaigns that embrace out-of-the-box thinking, are innovative, drive brand awareness, and meet campaign KPIs.
This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement in order to achieve campaign goals.
This award recognises excellence in utilising partnerships or partnership activation to achieve outcomes. Judges will be looking for creative and innovative sponsorship activation campaigns that cut through the clutter and reach out to the target audience, as well as how the public relations approach integrated with the overall campaign.
This category recognises the most creative, innovative, and well-executed campaign that leveraged an advocate/influencer or celebrity as part of the strategy and did its best to enhance and generate consumer engagement towards the targeted audience and raise brand awareness to deliver or exceed brand KPIs and objectives.
This award goes to the campaign, project, or program that demonstrates the most effective use of data or insights, research and evaluation in both setting goals and measuring success and in effective media evaluation.
This category recognises the most creative use of broadcast or video, balancing creativity, cost-effectiveness, and overall impact. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.
This category recognises the most effective and innovative use of content and how the content tells the brand’s story, demonstrating overarching strategy and method that is used and executed across multiple channels.
This category recognises the most successful campaign in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement.
This category recognises the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well thought out strategies that work in synergy with innovative content to achieve campaign objectives.
This category, aimed at a B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
This category, aimed at a B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
This category focuses on PR campaigns that use entertaining and engaging content in the form of a game, competition, or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR).
This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.
IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1000 will be charged for each change.
This category is open to any consultancy with 2-29 employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and the implementation of creative ideas.
This category is open to any consultancy between 30 - 99 employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and the implementation of creative ideas.
This category is open to any consultancy with 100 + employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation and the implementation of creative ideas.
This category recognises a consultancy that can demonstrate client work that has had a positive societal impact based on the three central factors: environmental, social, and governance.
This category is open to all PR consultancy and/or specialist division within the business focuses on a specific sector, market segment, or PR discipline, such as healthcare, crisis communications, issues/reputation management, integrated marketing communications, media training, public affairs.
IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Winner; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1000 will be charged for each change.
This award recognises the agency that demonstrates a distinctive and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drives forward thinking and challenges conventions.
This category will recognise companies with the strongest commitment to diversity and inclusion. Companies that are pushing boundaries and shaping their own paths. Judges are looking for examples of activities/initiatives that have helped build diverse teams, create an inclusive work environment, or foster a culture that is inclusive of a diverse audience.
This category is awarded for outstanding professional achievement by an individual who has full operational responsibility for a specific consultancy, or network of consultancies.
This category is awarded to a PR communications team within PR consultancies or to an in-house corporate, government, or non-profit communications team. This award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.
This category is awarded to an individual who has demonstrated innovation and leadership in their agency and for the profession.
This award recognises the work of an in-house PR professionals, whose leadership skills advance the public relations profession.
This category recognises the accomplishments of an individual who stands out among his or her peers, has the willingness to extend their range of skills, and has demonstrated early success in his or her field. Open to PR professionals who are 30 years of age or younger as of 20 April 2023.
IMPORTANT NOTE: In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Winner; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
As per Terms and Conditions, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1000 will be charged for each change.
This category honours a brand that has grown significantly using the power of PR to reach stakeholders, raise brand awareness, and build trusted relationships with its customers and public.
This category is awarded to the marketer who demonstrated the fundamentals of communications, strategically helped to build brand reputation, engagement with audiences, and perceptions of the brand.
**This category cannot be entered directly.
(This category cannot be entered directly.) The jury panel will decide on the entry that will be considered the best of the individual campaign winners in the Campaign categories.
