PT03. In-House PR Team of the Year

This category awarded to in-house corporate, government, or non profit communications team, this award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.

Judges will look for bottom-line impact; ability to establish/reinforce communications’ role in the organisation and the C-suite; impact on the organisations’ broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes.

PT02. Young PR Professional of the Year (Agency)

This category awarded to PR professionals within PR consultancies who are 30 years old or under as of January 31, 2018. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications.

Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.

PT01. Young PR Professional of the Year (In-House)

This category awarded to PR professionals within in-house departments who turn 30 years old or under 30 as of January 31, 2018. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications.

Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.

CY02. Campaign of the Year

**This award cannot be entered directly.

The chairperson of the judges, along with the judging panel will decide on the entry considered the best of the individual campaign winners in the Campaign categories.

CY01. Asia-Pacific Network of the Year

This award is open to any owned group with at least three offices, each in separate markets, in the Asia-Pacific region.

Entries should include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development and PR innovation. Crucially, judges will also be looking for demonstrated ability to work in a cooperative manner, servicing clients in more than one office. Emphasis should be placed on the network’s achievements within the period covered by this year’s awards.

C35. Asia-Pacific PR Campaign of the Year

This award recognises the campaign that is most effectively executed across at least 5 countries in Asia. This category is open to PR campaigns with a purely Asian focus, or a global campaign that includes at least 5 countries in the Asia-Pacific region. Entries in this category are not precluded from entering any of the other campaign categories.

C31. Reputation and Issues Management

This award recognises the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achieved and improvements made. Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

C34. Southeast Asia PR Campaign of the Year

This award recognises the campaign that is most effectively executed in Southeast Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

C33. South Asia PR Campaign of the Year

This award recognises the campaign that is most effectively executed in South Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka.

C32. Japan/Korea PR Campaign of the Year

This award recognises the campaign that is most effectively executed in Japan and/or Korea. Entries in this category are not precluded from entering any of the other campaign categories.