CA06. Asia-Pacific PR Campaign of the Year

This award recognizes the campaign that is most effectively executed across at least 3 countries in Asia. This category is open to PR campaigns with a purely Asian focus, or a global campaign that includes at least 3 countries in the Asia-Pacific region. Entries in this category are not precluded from entering any of the other campaign categories.

CA05. Southeast Asia PR Campaign of the Year

This award recognizes the campaign that is most effectively executed in Southeast Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

CA04. South Asia PR Campaign of the Year

This award recognizes the campaign that is most effectively executed in South Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka.

CA03. Japan/Korea PR Campaign of the Year

This award recognizes the campaign that is most effectively executed in Japan and/or Korea. Entries in this category are not precluded from entering any of the other campaign categories.

CA02. Greater China PR Campaign of the Year

This award recognises the campaign which has effectively executed in the Greater China region. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include China, Hong Kong, Macau and Taiwan.

GP02. Campaign of the Year

***This award cannot be entered directly. ***

The judging panel will decide on the entry considered the best of the individual campaign winners in the Campaign categories.

GP01. Asia-Pacific PR Consultancy of the Year

Entries should include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development and PR innovation.

Crucially, judges will also be looking for demonstrated ability to work in a cooperative manner to service clients. Emphasis should be placed on the agency’s achievements within the eligibility period.

CN07. Best Culture of the Year

This award recognises the agency that demonstrated a distinct and passionate work culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.

CN06. Boutique PR Consultancy of the Year

Open to any boutique PR consultancy in Asia-Pacific. Entries may be a single office or national entry at the discretion of the entrant. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Consultancies that are not eligible are those who are either majority or fully-backed by a holding company or network including sharing resources or the holding group/brand’s name. Judges will require to provide proof and will disqualify entries that are not adhere to this rule.