C04. Best Use of Content

This category recognises the most effective, creative and innovative use of content by a consultancy, in-house team or a combination of both.

The judges will look at the objective, overarching strategy and method deployed and executed across multiple channels. How your content told your brand’s story, your targeted audience, the platform you chose, your distribution strategy and outcome.

C03. Best Use of Broadcast/Video

This category will award the innovative use of broadcast/video which combines creativity, cost-effectiveness, and overall impact will be considered. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.

C02. Best Use of Analytics

This award will go to the campaign, project, or program that demonstrates the most effective use of research and evaluation in both setting goals and measuring success as well as effective media evaluation.

C01. Arts, Entertainment & Media

This award honors the success in the arts and entertainment, including films, magazines, TV shows, books, newspapers and websites. Entries for outstanding work in promoting individual celebrities are also welcome.