***This award cannot be entered directly. ***
The judging panel will decide on the entry considered the best of the individual campaign winners in the Campaign categories.
Entries should include date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development and PR innovation.
Crucially, judges will also be looking for demonstrated ability to work in a cooperative manner to service clients. Emphasis should be placed on the agency’s achievements within the eligibility period.
This award recognises the agency that demonstrated a distinct and passionate work culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.
Open to any boutique PR consultancy in Asia-Pacific. Entries may be a single office or national entry at the discretion of the entrant. Entrants must be majority-independent owned, or at minimum 51 per cent privately held. Consultancies that are not eligible are those who are either majority or fully backed by a holding company or network including sharing resources or the holding group/brand’s name. Judges will require to provide proof and will disqualify entries that are not adhere to this rule.
Open to any PR consultancy in Southeast Asia region (applicable markets: Cambodia, Indonesia, Laos, Malaysia, Myanmar (Burma), Philippines, Singapore, Thailand and Vietnam).
Open to any PR consultancy in South Asia region (applicable markets: Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).
Open to any PR consultancy in Japan or South Korea. Entries may be a single office or national entry at the discretion of the entrant.
Open to any PR consultancy in Greater China (applicable markets: China / Hong Kong / Macau / Taiwan). Entries may be a single office or national entry at the discretion of the entrant.
Open to any PR consultancy in Australia or New Zealand. Entries may be a single office or national entry at the discretion of the entrant.
This category awarded to outstanding professional performance by an individual who has full operational responsibility for either a specific consultancy, or a network of consultancies.