PT04. PR Professional of the Year (Agency)

This category awarded to an individual who has demonstrated innovation and leadership in their agency and to the profession. Judges will look for evidence of outstanding achievement within the agency side of the PR industry, innovation, leadership, new business development initiatives, scope and industry contribution during the eligibility period.

PT03. PR Professional of the Year (In-House)

This award recognises the work of an in-house PR professional, whose leadership is advancing the public relations profession.
Judges will look for evidence of outstanding achievement within the client side of the PR industry, scope, innovation, leadership and industry contribution within the eligibility period.

PT02. PR Communications Team

This category awarded to in-house corporate, government, or non-profit communications team, this award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations.

PT01. Young PR Professional of the Year

This category awarded to PR professionals within in-house departments or PR consultancies who are at the age of 30 or under as of 5 March 2020. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications. Please include client testimonial(s) as support material.

C33. Technology

This category awards the innovation use of technology and most effective business-to-business or consumer campaigns. These may include, but are not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements. Judges will look at innovative and effective ways that technology has been incorporated into the PR campaign, how technology is used to deliver action orientated communications or experiences that have a tangible effect and pivotal to its success.

C32. Sports

This award recognises successful campaign that demonstrates the best use of PR to promote a live sporting activity/event or brand. Judges will look at marketing efforts and brand communications that impact brand or organisation perception.

C31. Reputation and Issues Management

This award recognises the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achieved and improvements made. Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication.

C30. Public Sector

This category recognises the most effective and successful use of PR by a public sector organisation, government departments and PR consultancies working in partnership with them. Judges will look for the most effective campaign or communication programme on a single topic such as health, crime, defence, etc.

C29. Public Education

This category recognises the most effective work done to implement a successful public education to raise public awareness and/or change opinion or behaviour to the targeted community. Judges will look at the strategy, core message, changed in public behaviour or opinion and the contribution of PR that led to success of the overall campaign.

C28. Public Affairs

This award recognises the most effective use of PR to change/enlist political and/or public opinion utilising public affairs tactics. Judges will be looking for evidence of work in research, media relations, grassroots community activity, lobbying and the distinct role and results of public affairs and lobbying.