(This category cannot be entered directly.)
The jury panel will decide on the entry that will be considered the best of the individual campaign winners in the Campaign categories.
Awards Category: 2021
IMPORTANT NOTE:
– In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
– Per T&C, any changes after submission of entry will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD800 will be charged for each change.
CN08. Specialist Consultancy of the Year (NEW)
This category is open to all PR consultancy and/or specialist division within the business focuses on a specific sector, market segment, or PR discipline, such as healthcare, crisis communications, issues/reputation management, integrated marketing communications, media training, public affairs.
CN07. Boutique PR Consultancy of the Year
Open to any boutique PR consultancy/new start-up with no more than 20 employees.
It is at the entrant’s discretion whether to enter as a single or national entry. Entrants must be majority-independent owned, with at least 51 percent privately held. Consultancies that are either majority or wholly supported by a holding company or network including sharing resources or the holding group/brand name are not eligible. The judges will require proof and disqualify entries that are not eligible.
CN06. Asia Pacific PR Consultancy of the Year
This category will be awarded to the PR Consultancy that has covered at least 3 markets in 2 regions to be eligible.
CN05. Southeast Asia PR Consultancy of the Year
Open to any PR consultancy in Southeast Asia region (applicable markets: Cambodia, Indonesia, Laos, Malaysia, Myanmar (Burma), Philippines, Singapore, Thailand, and Vietnam). It is at the entrant’s discretion whether to enter as a single or national entry.
CN04. South Asia PR Consultancy of the Year
Open to any PR consultancy in South Asia region (applicable markets: Bangladesh, Bhutan, India, Nepal, Pakistan, and Sri Lanka). It is at the entrant’s discretion whether to enter as a single or national entry.
CN03. Japan/Korea PR Consultancy of the Year
Open to any PR consultancy in Japan or South Korea. It is at the entrant’s discretion whether to enter as a single or national entry.
CN02. Greater China PR Consultancy of the Year
Open to any PR consultancy in Greater China (applicable markets: China/ Hong Kong/ Macau/ Taiwan). It is at the entrant’s discretion whether to enter as a single or national entry.
CN01. Australia/New Zealand PR Consultancy of the Year
Open to any PR consultancy in Australia or New Zealand. It is at the entrant’s discretion whether to enter as a single or national entry.
PT07. Young PR Professional of the Year
This category recognises the accomplishment of an individual who stands out among his or her peers, willingness to extend their range of skills and has demonstrated early success in his or her field. Open to PR professionals who are 30 years of age or younger as of 13 April 2021.
