This category recognises the accomplishments of an individual who stands out among his or her peers, has the willingness to extend their range of skills, and has demonstrated early success in his or her field. Open to PR professionals who are 30 years of age or younger as of 20 April 2023.
Awards Category: 2022
CR06. Public Health (COVID-19) (NEW)
This category recognises best campaign, event or strategy that improved effectiveness of Covid containment: vaccination campaigns, work-from-home strategy that had some impact on containment of the spread of the virus, public or internal education campaign that leads to greater awareness, understanding or containment of the risks associated with or arising from Covid-19.
CR05. Post-Pandemic Recovery (COVID-19) (NEW)
This category recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from coronavirus pandemic.
CR04. Reputation and Issues Management (COVID-19)
This award recognises the strategic and effective communication related to an issue or reputation management work related to the coronavirus pandemic. Entries that demonstrate a cohesive risk mitigation and reputation management strategy that drive business outcomes.
CR03. Internal Communications (COVID-19)
This award recognises the strategic and effective pandemic communications with internal stakeholders. Entries that demonstrate the challenges and successful change management, employee engagement and well-being during the coronavirus pandemic.
CR02. Crisis Management (COVID-19)
This award recognises the most effective crisis communications in response to the coronavirus pandemic. Entries should clearly demonstrate success of the strategy or method used and the impact of the actions.
CR01. Best Use of Digital (COVID-19)
This category recognises the effective use of various digital channels/platforms to communicate COVID-related messages using new design thinking and/or developing new digital offerings.
C39. Best Video Story-Telling (NEW)
This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.
C38. Best Use of Virtual Platforms (B2C)
This category aimed at B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
C37. Best Use of Virtual Platforms (B2B)
This category aimed at B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
