This category recognises storytelling for product, service or organization that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.
This category focuses on PR campaigns that use entertaining and engaging content in the form of a game, competition, or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR).
This category, aimed at a B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
This category, aimed at a B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
This category recognises the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well thought out strategies that work in synergy with innovative content to achieve campaign objectives.
This category recognises the most successful campaign in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement.
This category recognises the most effective and innovative use of content and how the content tells the brand’s story, demonstrating overarching strategy and method that is used and executed across multiple channels.
This category recognises the most creative use of broadcast or video, balancing creativity, cost-effectiveness, and overall impact. A copy of the video, film program, VNR, ANR, SMT, b-roll, or online footage must be included with the entry.
This award goes to the campaign, project, or program that demonstrates the most effective use of data or insights, research and evaluation in both setting goals and measuring success and in effective media evaluation.
This category is open to all PR consultancy and/or specialist division within the business focuses on a specific sector, market segment, or PR discipline, such as healthcare, crisis communications, issues/reputation management, integrated marketing communications, media training, public affairs.