CN05. Specialist Consultancy of the Year

This category is open to all PR consultancy and/or specialist divisions within the business that focus on a specific sector, market segment, or PR discipline, such as healthcare, crisis communications, issues/reputation management, integrated marketing communications, media training, and public affairs.

CN04. ESG Consultancy of the Year

This category recognises a consultancy that can demonstrate client work that has had a positive societal impact based on the three central factors: environmental, social, and governance.

CN03. Large Consultancy (100+ employees)

This category is open to any consultancy with 100 + employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation, and the implementation of creative ideas.

CN02. Medium Consultancy (30-99 employees)

This category is open to any consultancy between 30 – 99 employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation, and the implementation of creative ideas.

CN01. Small Consultancy (2-29 employees)

This category is open to any consultancy with 2-29 employees, whether multi-discipline or niche. Judges will look for evidence of financial performance, staff and client retention/acquisition, innovation, and the implementation of creative ideas.

C48. Best Video Story-Telling

This category recognises storytelling for products, services, or organizations that made the best use of video, production values, business impact, multi-channel, and shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.

C47. Best Use of VR/AR/MR

This category focuses on PR campaigns that use entertaining and engaging content in the form of a game, competition, or other interactive media forms such as virtual and augmented reality or mixed reality (VR/AR/MR).

C46. Best Use of Virtual Platforms (B2C)

This category, aimed at a B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

C45. Best Use of Virtual Platforms (B2B)

This category, aimed at a B2B audience, recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.

C44. Best Use of Social Media

This category recognises the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well-thought-out strategies that work in synergy with innovative content to achieve campaign objectives.