Open to up-and-coming rising stars with around 8-10 years of related experience.
This category recognises the accomplishments of an individual who stands out among his or her peers, has the willingness to extend their range of skills, and has demonstrated early success in his or her field.
This category is open to both agencies and in-house PR Professionals who have demonstrated exceptional creativity and innovation that made a significant impact. This award celebrates individuals who have set a benchmark for excellence in public relations, demonstrating leadership and vision in their field.
This category is awarded to a PR communications team within PR consultancies or to an in-house corporate, government, or non-profit communications team. This award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crises.
This category is awarded for outstanding professional achievement by an individual who has full operational responsibility for a specific consultancy, or network of consultancies.
*This category is for Single Market Entry.*
This category will recognize companies with the strongest commitment to diversity and inclusion. Companies that are pushing boundaries and shaping their paths. Judges are looking for examples of activities/initiatives that have helped build diverse teams, create an inclusive work environment, or foster a culture that is inclusive of a diverse audience.
*This category is for Single Market Entry.*
This award recognises the agency that demonstrates a distinctive and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration – inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.
This category is open to all PR consultancy and/or specialist divisions within the business that focus on a specific sector, market segment, or PR discipline, such as healthcare, crisis communications, issues/reputation management, integrated marketing communications, media training, and public affairs.
This category recognises a consultancy that can demonstrate client work that has had a positive societal impact based on the three central factors: environmental, social, and governance.
This category is open to any consultancy with 2-29 employees, whether multi-discipline or niche.
The award for boutique agencies recognises those who excel in providing personalized service, leveraging niche expertise, and demonstrating innovative approaches who distinguish themselves in a competitive industry while delivering exceptional value to their clients.
This award celebrates pioneering or experimental use of generative AI that redefines how brands, leaders, or organisations communicate. The category recognises work that pushes boundaries in storytelling, narrative building, or audience participation—using generative AI in genuinely new and meaningful ways.
