This category rewards exceptional use of AI to create written, visual, audio, or multimedia content for PR and communications purposes. Entries may include AI assisted storytelling, visualisation, personalisation, translation, or adaptive content creation used to support earned media, thought leadership, or stakeholder engagement.
Awards Category: 2026
AI04. Best AI-Driven Campaign (NEW)
This award honours a fully integrated PR campaign in which AI played a central and strategic role—from insight and planning through execution, optimisation, or measurement. The winning entry will demonstrate how AI enhanced decision making, audience targeting, storytelling, or media outcomes across the campaign lifecycle.
AI03. Best AI PR Stunt (NEW)
This category celebrates bold, creative, and culturally resonant PR stunts where AI played a central role in generating attention, participation, or earned media. The winning entry will demonstrate how AI was creatively leveraged to surprise audiences, deepen engagement, or reframe brand storytelling in an innovative way.
AI02. Best AI in Crisis Management (NEW)
This award recognises outstanding use of AI to identify, manage, mitigate, or respond to a reputation or communications crisis. Judges will reward entries that demonstrate responsible use of AI under pressure, clarity in decision making, and tangible impact on crisis outcomes.
AI01. Best AI Product/Service (NEW)
This award recognises an AI powered product, platform, or service that has demonstrably enhanced public relations capability, performance, or effectiveness. The winning entry will show how AI has been purpose built or strategically applied to solve real PR challenges.
E14. Best Video Story-telling
This category recognises storytelling for products, services, or organizations that made the best use of video, production values, business impact, multi-channel, and shares/likes. This is a great category for Brands/Agencies, Individual/Independent Producers, and Production Houses.
E13. Best Use of Immersive Technology
This award celebrates the most effective use of immersive tech—AR, VR, XR, or mixed reality—to achieve PR objectives. Entries should show how technology drove earned media, engagement, or storytelling, with clear evidence of impact.
E12. Best Use of Virtual Platforms
This category, aimed at a B2B/B2C audience, recognises the most innovative and strategic use of virtual platforms that demonstrate effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
E11. Best Use of Social Media
This category recognises the use of social media to enhance a PR campaign and build successful brands. The strongest entries should showcase well-thought-out strategies that work in synergy with innovative content to achieve campaign objectives.
E10. Best Use of Digital
This category recognises the most successful campaign in creating omnichannel digital content across multiple digital platforms and devices that drive meaningful consumer engagement.
