This award recognises outstanding achievement in the further development, repositioning, reinvigoration, or relaunch of an established consumer brand (service) with PR.
Awards Category: 2026
C03. Brand Development (Product)
This award recognises outstanding success in the ongoing development, repositioning, reinvigoration, or relaunch of an established consumer brand (product) using PR.
C02. Automotive & Transport
This award recognises the work of PR in the automotive and transport sectors, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.
C01. Arts, Entertainment & Media
This award honours achievements in the arts, music, and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers, and websites. Entries for excellence in promoting individual celebrities are also welcome.
Campaign of the Year
The “Campaign of the Year Award” honours the most outstanding campaign in the Campaign, Effectiveness and Artificial Intelligence categories based on our point system. To qualify for this prestigious accolade, a campaign must achieve the highest number of points, including a minimum of three (3) Gold wins.
Points allocation is as follows:
Gold – 10 Points
Silver – 8 Points
Bronze – 6 Points
Agency of Excellence
This award recognizes the individual agency office that achieves the highest aggregated score in our point system. To qualify, the agency must secure a minimum of three (3) Gold wins from the Campaign, Effectiveness and Artificial Intelligence categories. Partner agencies involved in the same winning campaigns will also receive the same points.
Points allocation is as follows:
Gold – 10 Points
Silver – 8 Points
Bronze – 6 Points
